Midtown Lunch

On Saturday we gathered together at City Winery with a couple hundred of our closest friends to celebrate the 5 year anniversary of Midtown Lunch (yes, we too are surprised this thing has been around for 5 years!)   A great time was had by all thanks to the amazing food (provided graciously by Kwik Meal, The Biryani Cart, Cer Te, Ma Peche, Food Gallery 32, El Rey del Sabor, Tri Tip Grill, Wafels & Dinges, Miss Softee & the Rolling Cones, Kelvin Slush, and Momofuku Milk Bar) and the endless drinks courtesy of Brooklyn Brewery and GuS’s soda.

Check out the highlights, after the jump…

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Tri Tip Grill in Rock Center is testing out a brand new menu item today… the Baby Buck Slider. Thinly sliced tri tip on a Martin’s potato roll, with a side of horseradish sauce and au ju. They come 3 to an order for $6.99, and are only available today (although a little birdie told us that we may or may not be announcing on Monday that these will also be served at the Midtown Lunch 5th Birthday Party as well.)

From Midtown Lunch’er Eric: “I’m not sure if you’ve ever ordered the burrito at Tri Tip Grill (in the Rock Center Concourse) but frankly it is amazing.  The chicken is always fresh unlike chipotle and the pico is top notch.  Anyway, after requesting that the  burrito be added to a special, Dave the very friendly owner over at TriTip has obliged… on Mondays, when you guys come in, say “Code Burro” (pronounced boo-rro) and you will get yourselves a $5.99 burrito.” And what do you know… today is Monday!

Tri Tip Grill has quickly become a ML darling. For a chain restaurant they provide a good product at a decent value and they listen to what the customer wants (hello, Midtown Toasty!). And it’s easily one of the best brick and morters to come to Rock Center in ages. While they are best known for their beef, if you’re a huge salmon fan and observing meatless Fridays you might want to make this a Lenten Lunch destination.

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Two weeks ago, I issued a challenge to Tri Tip to out toasty Dunkin Donuts’ new Big ‘N’ Tasty , and they hit back with the Midtown Toasty— 3 strips of bacon, a fried egg, melted cheese on 2 toasted pieces of challah bread for $3.99 . Tri Tip owners promised if they sold 100 of these sandwiches they’d add it to the menu. Despite Ash Wednesday and a Lenten Friday potentially driving down demand for this sandwich, the Midtown Toasty prevailed and according to the cashier I spoke with, it is now a permanent part of the menu. Seeing as I lay down the gauntlet on this one, I hit up Tri Tip to see how the Midtown Toasty stacks up. Read more »

Last week we challenged Tri Tip Grill (in the Rock Center concourse) to introduce a kick ass breakfast sandwich. They answered the call this week and said that if they sold 100 of the sandwiches they would add it permanently the menu. Well they just informed us that 73 have been sold, so tomorrow morning is our last chance to hit the 100 mark. The sandwich is available until 11am.

Last week I issued a challenge to Tri Tip Grill to outdo Dunkin Donuts’ Big ‘n’ Tasty (the new bacon, egg and cheese on Texas toast), and it only took a few days for them to accept our “suggestion”.  From the owner of Tri Tip:

Let me introduce to you, the aptly named “Midtown Toasty.” 3 strips of bacon, a fried egg, melted cheese on 2 awesome toasted pieces of our challah bread. After checking out the Dunkin’ toasty, there’s no doubt that we are going to be anointed the king of the toasties. The best part is it’s bigger, better, freshly made and is only $.50 more… you can also substitute the bacon for tri tip, if you so choose.

TriTip will be serving the Midtown Toasty ($3.99) all week, and they promise “if we sell 100 of them, we will add it to our breakfast menu permanently.”

Tri Tip Grill, Rockefeller Center Concourse, North Side, (212) 664-1003

Midtownlunch perennial favorite, Tri Tip Grill, has always been a crowd pleasing (but posh) lunch time treat. However, they’ve shown an aptitude for off-setting lunchtime splurges with daily specials, such as the infamous Tri Tip Tuesday. And recently, they’ve introduced a new weekly Wednesday deal – a chicken Caesar wrap with a 12oz soup and drink for $9.99. Considering that these components would add up to around $15 piecemeal, it’s a tempting proposition.

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As you may or may not know I kind of love breakfast at Tri Tip Grill (in the Rock Center Concourse), so I was pretty excited to see this deal in my Rock Center tenant newsletter: Purchase a breakfast burrito anytime during the month of Feb. and get your choice of a buck muffin or brandy french toast for free! Just use the code TRI BREAKFAST. One promotion per person (naturally), and breakfast is only from 8-11:00am.