Archive for 'El Rey Del Sabor'

El Rey Del Sabor Experiments with Rebranding and Cheesesteaks

A few weeks ago, I noticed a new cart, New York Philly Cheese Steak, on the corner of 49th and Park. Thanks to a tip from Luncher Aarle, we now know that this cart was actually just a rebranded El Rey Del Sabor. Along with an updated name and look, the cart added cheesesteaks to its menu, initially priced at $8, but then later revised to $6.50.

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El Rey Del Sabor’s Torta: 2 – Me: 0

Since food trucks are still out doing the important work of helping Hurricane Sandy victims, Midtown Lunchers have more limited choices than usual. But it’s a great thing! I love that the Mayor’s Fund to Advance New York City has embraced our food trucks, and it seems this effort is benefitting everyone involved. Plus, I’m getting a chance to hit up one of my favorite classic carts: El Rey Del Sabor.

El Rey Del Sabor is a Midtown Lunch sweetheart, and it has recently been voted one of the fifteen top places for Mexican food in NYC by Eater’s readers. I’ve been attempting to go through the menu slowly but surely, trying their tamales, pastelillos, and… now their tortas. There are many culinary examples of tortas that vary from country to country, but in Mexico, they are a meat-filled sandwich on a white, crusty roll. Zach put them on his Midtown wish list way back in 2007, and since then they have popped up at Certe and Mexico Blvd. Mamacita also gave a good rec to a torta of the pork variety in a write up about El Rey Del Sabor not long ago. I was really looking forward to giving them a shot.

Well, readers, in a nutshell: I fought the torta, and the torta won. Twice.

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Don’t Forget About El Rey Del Sabor’s Pastelillos

Amid all the buzz about Nuchas Empanadas, I feel compelled to remind you that El Rey Del Sabor, aka The King of Flavor, serves some nice, cheap, and BIG pastelillos, or Puerto Rican style Empanadas. Even before the Nuchas truck opened, I was scoping out the Nuchas scene. I ventured down to Times Square to try an empanada at their kiosk. I’ve been eating empanadas from the delightful Empanadas Cafe in Corona for the past few years, so when I looked in the window at Nuchas and saw the size of those tiny little shits I spun on my heels. No way in hell am I paying $3.00 for something just slightly larger than my big toe.

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If You Missed the Chile Rellenos Yesterday: El Rey del Sabor has let us know that they will have chile rellenos again today at all three of their carts, and they made a lot more than they did yesterday.  To check in on the rest of the carts and trucks in Midtown today, head over to the ML Twitter Tracker.

Today is Chile Relleno Day at El Rey De Sabor

Last week El Rey de Sabor let us know that they were thinking about starting rotating specials every few days. First up: Chile Relleno. I hustled over to check it out, and if the chile relleno is anything to go by, these rotating specials are going to be a smash success. What I found after the jump:

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El Rey Del Sabor’s Grasshopper Quesadilla is a Unique and Crunchy Experience

I’m never scared about eating from a food cart. We’ve touted their cleanliness and deliciousness for years, but when I found out that El Rey del Sabor would be serving actual grasshoppers (chapulines) from their three carts this week, I knew I would have to face my first insect lunch. And my heart slowly made its way to my throat.

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El Rey del Sabor To Serve Grasshoppers This Week

Now here’s something completely different! We got word at the end of last week that El Rey del Sabor will be serving chapulines as a special this week from all three of their carts in Midtown. For those of you who don’t speak insect, chapulines are grasshoppers and they’re commonly eaten in many areas of Mexico, including the owner Rosa’s hometown of Puebla. They’ve been imported from Mexico, and you’ll be able to order them in a taco, burrito, quesadilla, or torta- but there is only a limited supply, so if you want a taste you might want to get there early in the week.

Check Out El Rey Del Sabor’s Off The Menu Street Meat!

El Rey Del Sabor’s carts have long been a mainstay of Mexican Midtown Lunch’ing. Their menu has everything you’d expect: tacos, burritos, quesadillas, nachos. But did you know that they also serve a Mexified version of classic street meat? I sure didn’t until I saw someone get a plate of it from the cart on 43rd and 6th. The only logical thing for me to do was order one of my own (Street Meat Palooza 4 results might not be out yet, but it’s never too early to start doing research for next year).

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Highlights From Our 5th Birthday Party

Crowd shot

On Saturday we gathered together at City Winery with a couple hundred of our closest friends to celebrate the 5 year anniversary of Midtown Lunch (yes, we too are surprised this thing has been around for 5 years!)   A great time was had by all thanks to the amazing food (provided graciously by Kwik Meal, The Biryani Cart, Cer Te, Ma Peche, Food Gallery 32, El Rey del Sabor, Tri Tip Grill, Wafels & Dinges, Miss Softee & the Rolling Cones, Kelvin Slush, and Momofuku Milk Bar) and the endless drinks courtesy of Brooklyn Brewery and GuS’s soda.

Check out the highlights, after the jump…

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No El Rey del Sabor on 49th St Until Friday

For those of you just north of Grand Central hoping for some Mexican deliciousness from El Rey del Sabor during the middle of this week, you’ll have to wait until at least Friday. The cart they normally have parked on 49th Street and Park will be off the streets from today until at least Thursday for its inspection. Though if you really need your fix there’s always the ERdS carts on 43rd & 6th or the original on 60th & 3rd.