El Rey Del Sabor Experiments with Rebranding and Cheesesteaks
A few weeks ago, I noticed a new cart, New York Philly Cheese Steak, on the corner of 49th and Park. Thanks to a tip from Luncher Aarle, we now know that this cart was actually just a rebranded El Rey Del Sabor. Along with an updated name and look, the cart added cheesesteaks to its menu, initially priced at $8, but then later revised to $6.50.
Posted by Chris Thompson at 11:38 am, September 11th, 2013 under El Rey Del Sabor, New York Philly Cheesesteak Cart.