Simits are Taking Over Midtown with the Opening of Simit + Smith

No Pumpernickel??

It seems that lower Midtown west is turning into simit central. Mmm… Enfes has been selling the Turkish bagels at their storefront on 39th Street for over a year. Earlier this month, we told you about a new simit company opening soon a few blocks away on Fifth Avenue and 38th Street. Well, yesterday marked the opening day of a third simit shop in a two block radius. Simit + Smith has had stores across Manhattan for a while, but now brings major competition with their fourth location (and first Midtown outing) at 1400 Broadway (on 38th Street, between Broadway and 6th Ave).

Andrea was a big fan of their turkey sandwich downtown. This new location will also feature breakfast options, simit sandwiches, paninis, and salads. I suppose since we have bagel shops on every corner, we may as well have simit shops on every corner too. But, for now, if you’re a lover of crisper, lighter bagels, make your way to the west 30′s.

Simit + Smith, 1400 Broadway (on 38th Street, btw Bway and 7th)

A Clarke’s Standard Lunch Option Well Under $10

All you people do is complain about the $10 lunch “limit” that ML self-imposed 8 years ago that has never been adjusted for inflation. Here’s a lunch option at Clarke’s Standard that stays well under $10, and should satisfy everyone.

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B-Side Pizzeria May Eventually B a Midtown lunch

Chef Jason Neroni hopes to have a hit on his hands, with the recent opening of B-Side Pizzera at 756 Ninth Avenue (51st between 8th & 9th). The critically acclaimed Chef who served well reviewed pizza and pastas in LA, will be serving similar fair in Hells Kitchen, such as a carbonara pizza cooked in a Pavesi oven – an oven in use at other well regarded pizzerias such as as Roberta’s and Keste.

However not to be a screen door on the submarine, we should note that B-Side Pizzeria won’t be open for lunch until later this year. Also the pizzas and pastas also hover around the mid-teen price range. However, if you’re willing to pay $14 for ramen at Ippudo across the street, it’s probably worth it to pay as much for a gourmet pie as well…

Dinnertime pizza splurging early adopters, let us know how it is in the comments.

Urban Space, Another Trendy Food Market, Starts Today in the Garment District

Just like Broadway Bites and Madison Square Eats, the Garment District is getting its very own pop-up food market for a month. Beginning today and running through October 17, Urban Space will be presenting food vendors between 41ts and 39th Street along Broadway. Some vendors are familiar from previous markets, like Mmm… enfes and Roberta’s, but there will also be some new faces, like Frida’s Favorites (serving Mexican soul food), Cafe Patoro (Brazilian cheese puffs), and Paella Shack (from the West Village restaurant Barraca). For a full list of vendors, check out their website. The food sounds promising. Now let’s just hope the crowds and the prices are manageable. The market is open daily from 11am-9pm.

A Little Rain Can’t Keep the 10th Annual Vendy Awards Down

Vendy Awards

The annual Vendy Awards commenced this past weekend with typical fanfare – the live bands played with gusto, the crowd happily munched on food and sipped beer & wine, a mob of volunteers ushered in order and cleanliness, and an eclectic gathering of vendors busted their ass and served some seriously amazing food. This could have been any Vendy award, other than the fact that this festival marked its 10 year anniversary, and that for the first time in this writer’s memory, Mother Nature paid a visit.
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GRK Bringing Rotisserie Meats, Yogurt to Grand Central Area

One of the most memorable lunches I ate as editor of Downtown Lunch was at GRK in the Financial District. The meal involved a Thanksgiving special of rotisserie turkey, and it was spectacular. Soon we’ll be able to enjoy Greek meats carved off spits in Midtown East, as they’re readying a location on Lex btw. 44th & 45th streets. In addition to these meaty delights (lamb/beef, chicken, pork) in pita or plate form, served with your choice of three tzatzikis, they also have a pretty kick-ass fresh or frozen Greek yogurt bar with both sweet and savory toppings.

Yes, there are places nearby to get meats on spits (Adana Grill for Turkish, Naya Express for Lebanese) but there’s always room for more.

Luckyim Thai Could Be So Much More

About a month ago, I posted about the Luckyim Thai truck finally making its way to Midtown. I besought the readers of ML if they’d tried it, to please let us know what they thought – and at first, no one would admit to it. But slowly, comments began to trickle in admitting that there were always lines, but people had eaten there… and had mixed feelings. Find out after the jump if I ever did go over there and check it out…

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Eggstravaganza Offers Eggstraordinary Options for Lunch


Oh, Eggstravaganza; we knew ye way back when you were still a cart. It’s been a while since we posted about your dishes, so in case you forgot… here’s some of the deliciousness you can find at Eggstravaganza.

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Little Morocco’s Omar Resurfaces on the Ponti Rossi Truck


When I discovered a brand new truck last week on 48th Street, I recognized a friendly face working the grill. In truth, he recognized me. It was Omar from Little Morocco, one of ML’s old favorites. Unfortunately, this truck does not sell Moroccan food and it seems that Omar is an employee/cook more than an actual influence into the food or a partner.

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Prepare For the Vendy Awards By Joining Our Final Week of Lunch Rush Tours

The Vendy Awards are less than a week away. If you have not purchased your tickets, now is the time because they will sell out. Too late!  They’re gone…

After three weeks of street meat, sandwich, and spicy tours, we are dedicating our last offical week of the Lunch Rush Tours to current Vendy nominees and previous winners. Each day you will get to sample three tastings from honored carts and trucks, hear their stories, and learn all about the Vendy Awards and the Street Vendor Project (who get a proceeds of the ticket purchases).

Today’s tour is around 6th Avenue in the 40′s, Tuesday is on Park Avenue in the 40′s and 50′s, and Wednesday is in the Financial District. All tours start at 1pm and run just under an hour, so there’s plenty time to get back to the office.

This is a great way to whet your appetite for the Vendy’s 10th anniversary celebration on Saturday and a fun way to spend your lunch hour. While this week is the last official week of tours, we will be offering them in the future for private office groups. It’s an awesome team building event or just a fun way to get out of your usual lunch routine. Tickets for this week and more information on future customizable tours can be found at the Turnstile Tours website.