Happy 10th Anniversary to Us

Sooooo… 10 years ago today this happened.  It’s kind of hard to believe.

Sorry there hasn’t been a lot of action here lately.  I’ve been busy with a new job helping Smorgasburg (yes, that Smorgasburg) launch a market in Los Angeles on June 19th.  I also have a 4 year old weekly podcast called Food is the New Rock that some of you may or may not listen to.  I talk to chefs about music, and musicians about food… a combination of Midtown Lunch and the full time job I had when I started Midtown Lunch (shout out to Sirius Satellite Radio on 48th and 6th!)

That is to say there are a lot of exciting things going on with me personally that probably never would have happened if it wasn’t for this website you’re reading right now. And I wanted to take a moment to say that I’m enormously appreciative to all of the people who have ever read or contributed to this site in any way.  The fact that it still exists at all is because of the community of Midtown Lunch’ers that have used this blog as a place to commiserate over the shared misery that every office worker in this part of town shares.

I have spent a lot of time trying to decide what to do with Midtown Lunch since moving to live on the other side of the country 6 years ago and slowly becoming more and more busy with other things. (Did I mention I have three kids?  AND a Snapchat account?  I’m very busy!)  There’s been talk of shutting the site down, selling it, giving it to one of our longtime contributors (I’m looking at you Jamie!) or maybe even handing it over to you guys… the community.  Of course that would require relaunching the forums, and those of you who have been here awhile know how crazy an idea that is!

Anyway, I still don’t know what’s going to happen with Midtown Lunch in the future, but I couldn’t let this day go by without posting something.  Thanks again for sticking with us all these years!



Straight from the inbox:

DoubleTree by Hilton New York Times Square West Celebrates their 500th Hotel & National Chocolate Chip Cookie Day!

Come Enjoy a Warm Cookie and a Chance to Win a Stay at their New 500th Hotel!

WHO: DoubleTree by Hilton New York Times Square West

WHAT: National Chocolate Chip Cookie Day -

Monday, May 15th is National Chocolate Chip Cookie Day and The DoubleTree by Hilton is celebrating! Between the hours of 2PM and 4PM, the newly opened hotel will be handing out their famous warm DoubleTree Cookies in their outdoor atrium. All are welcome to stop by and enjoy a warm DoubleTree Cookie.

Attendees are invited to take a guess at how many chocolate chips are in their cookie jar… The person with the closest guess receives a complimentary 1 night stay and a copy of Doubletree’s Cookie Cookbook – “We Have Cookies: Taste the World of DoubleTree by Hilton.”

WHERE: 350 West 40th Street, (between 8th and 9th Avenues)

WHEN: Monday, May 15th | 2PM – 4PM

Freeloaders, engage!

Good Seed Launches in Midtown — Another Free Lunch Alert

Credit: Jim Franco

Good Seed Salads & Market opened on March 20th in Midtown Southwest, and to celebrate their first week open they’ll be giving away free salads and bowls to all customers from 11am-3pm!

In lieu of payment, they are asking customers to make any size donation to Edible Schoolyard NYC.
Their mission is as follows: Mission: Edible Schoolyard NYC partners with public schools to transform the hearts, minds, and eating habits of young New Yorkers through a seed-to-table education.
And all donations will be matched by Good Seed!!

Free(ish)loaders, engage!

213 W. 35th Street
between 7th and 8th Avenue
(347) 379-4855

There Is Such A Thing As Free Lunch – Sophie’s Cuban

A new Sophie’s Cuban is opening on 6th Avenue between 37 and 38th Streets, and to celebrate their grand opening they’re giving away a free meal today from 11am – 2pm (while supplies last). The rest of the week has other surprises in store – see photo above for full details.

Freeloaders, engage!

Sophie’s Cuban
1015 Avenue of the Americas, between 37 and 38th Streets
(212) 221-7853

$6 Steak Sandwiches from Charlie Palmer Steak

Tip from my brother – this morning Charlie Palmer Steak gave away steak sandwiches to the first 50 people to prove to them that they were following Charlie Palmer on social media; but the menu says if you missed out on the first 50, you can still get it for $6! That’s a steal!

No word on whether the first 50 free is a daily thing or just today, but I say give it a shot anyway.

Happy Labor Day and a picture of the steak sandwich he got, after the jump…

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Biryani Cart Launches Butcher’s Choice Today

Meru from Biryani Cart is constantly reinventing himself. Starting today, he will have a second cart next to the original Biryani Cart on 46th  Street and 6th Avenue. This one is branded as Butcher’s Choice and will be specializing in Philly Cheese Steaks. They’ll cost just $6 and feature spicy pepperjack cheese.

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TurnStyle Has a Few Interesting Options for On-the-Go Lunching

The new underground food court Turnstyle is a bit different from places like Urban Space and The Pennsy. While there a handful of somewhat exciting food options in this big walkway, it’s really a subway concession stand more than a place to have a sit-down meal.

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Morimoto Gets into the Ramen Game with Momosan


We certainly are not lacking for ramen options here in Midtown, but it was only a matter of time before Iron Chef Masaharu Morimoto jumped into the ramen game. And it’s pretty cool that he decided to choose Midtown for Momosan Ramen & Sake Bar

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Careful Your Wallet Doesn’t Get Poke-d at Poke Kitchen

It’s inevitable that people start jumping on the poke band wagon and charge ridiculous prices for a small amount of food. And it has already begun. We now have our third Midtown haunt dedicated to the Hawaiian-style raw fish bowls.

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Costas, a Newish Trendy Window on 35th Street Sells Arepas

I guess it’s been a while since I’ve walked down 35th Street because the woman who was working the window called Costas told me they’ve been open for 10 months. But I saw a tiny little window with a menu of arepas and I had to stop in my tracks.

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