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Breaking News: Crisp Unveiled & Open for Business

Crisp is Open
Photo by Kayoko from Umamimart

The plywood has come down at Crisp, the- not as generic as I expected it to be- sandwich/salad place, on 3rd Ave. & 43rd, and they are open for business.  Far from being another Chop’t or Just Salads, the all vegetarian menu (which can be seen on their now live website) consists of salads (of course), pita pocket sandwiches, hummus bowls, and a nice selection of homemade teas.  It’s typical Midtown prices, with everything on the menu ranging from $6 to $10.75, but a few things on their website stand out enough for me to want to check it out:

  • Their pita breads are baked from scratch every few hours on premises
  • Their fresh made teas sound really good (with flavors like lychee, ginger/peach, & apple mango)
  • Some of the ingredients they use in the sandwiches I could be down with… like mango curry, eggplant, goat cheese, and pomegranate dressing
  • I won’t eat salads, but a hummus bowl with mango curry or roasted eggplant sounds pretty damn good
  • Everything they serve is organic, when possible, and always delivered fresh daily.  Plus they change their oil every 24 hours, and they only use eco-friendly, recycled materials

Is there potential for anger and disappointment?  Of course, but I can’t help but get excited when new places open in Midtown, and this one looks alot more promising than we initially gave it credit for.  Full +/- coming soon… and for you early adopters who can’t wait to check it out, please post your thoughts in the comments.

Crisp, 684 3rd Ave. (btw. 43+44th), 212-661-0000

Official Website: http://www.eatatcrisp.com/

Want To Buy A Pizza Truck? I hear the Pranzo one is for sale…


Photo by Dave Cook from Eating in Translation

The Pranzo Pizza Truck, which popped up on 55th btw. Park+Lex last October, and then disappeared, has been found (sort of) by Eating in Translation!  This sign was spotted yesterday in Jackson Heights.  Lesson learned:  if you copy a concept from a really popular vendor (in this case the much loved Jiannetto’s Pizza Truck), you may want to park your truck a little more than 6 blocks away from the original.  Carribean Spice Cart (on 46th St btw. 6+7th)… you’ve been warned.

Related:
Midtown Links (Pizza Truck is M.I.A. & the Treats Truck is Sick Edition)
The Pranzo Pizza Truck Attempts to Replace Jiannetto’s as Best Grandma Slice

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DOUBLE FREE FOOD ALERT: For some reason two mega chains both chose today to hold free stuff promotions.  From 10am to 10pm you can get a free 16 oz Iced Coffee from any Dunkin Donuts location, and McDonald's will be giving away free Southern Style Chicken Biscuits for breakfast, and Southern Style Chicken sandwiches for lunch and dinner, with the purchase of any medium or large drink.  Now go and freeload!

Is China Gourmet the Best General Tso’s in Midtown? (or How I Learned to Stop Worrying and Love the Thing That Hopitalized Me in 1996)

DSC08503I have a secret relationship with General Tso’s Chicken. Maybe secret isn’t the best word for it. Love/Hate? Nah… that doesn’t really do it either. Hate is not a word I would ever use to describe my feelings toward any kind of Chinese food (even the most Americanized dishes.) So maybe it’s an affair. I know it’s bad for me. I know it’s an American invention. I know much better food can be had in Flushing or Manhattan’s Chinatown, or on Sunday mornings in a Dim Sum house (my other Chinese food addiction). But there is a special place in my heart for the General. (Tso or Gau, it doesn’t really make a difference to me.)

My addiction started in college, when General Tso’s Chicken from Golden Light in Somerville, MA (go Jumbos!) became my go to second dinner. If you never went to college, second dinner is the meal you eat around one in the morning, a full 6-7 hours after eating “dinner” in the dining hall, thereby making it a totally acceptable 4th meal of the day (3rd for those of us who didn’t wake up until Noon.) That is where it started. It ended about halfway through my sophomore year, when I had to go to the hospital one day with horrible stomach pains that would not go away. My friends joked that maybe eating General Tso’s chicken every single night at 1am for over a month isn’t such a good idea. Ok… so maybe they weren’t “joking”, although in the General’s defense, it only allegedly put me in the hospital. It was never proven. It’s not like when I was admitted, the Doctor looked at my chart and said, “This is clearly a case of eating cheap Chinese food every night for an entire month!” So we don’t really know for a fact that it was the Chinese food. We can only speculate. And quite frankly, it could have been anything giving me those horrible stomach pains, which thankfully ended up going away on their own.

Needless to say, I cut back (slightly) on the General Tso’s after that. But I still love it, and although I eat only eat in sparingly now, the craving does come up every so often for those crispy chunks of chicken, covered in spicy, sweet, gooey sauce. So when I saw Lawrence (aka Superman, aka NYCFoodGuy) write that the best General Tso’s chicken in Midtown West is at China Gourmet on 8th Ave. btw. 52+53rd, I knew my mission was clear: use his post as an excuse to eat General Tso’s chicken. Read more »

Midtown PSA: Don’t Eat Lunch Today!

Asking me to not eat lunch out for a day, is like asking a Doctor to stop saving lives.  (People depend on me in a way, right?)  It feels weird posting something to this site about skipping lunch, but it’s for a good cause, so I guess Midtown Lunch can skip a day of eating out.  Today is City Harvest’s “Skip Lunch, Fight Hunger” day, and they’re asking individuals to donate what they would normally spend on lunch, to help feed New York City’s hungry kids and their families.  With the amount of money you would spend on a Midtown Lunch ($10), they can help feed two children for a month.  And if you didn’t bring a bagged lunch, or can’t skip lunch entirely (I know I usually pass out if I’m not lunch’ing by 12:15), get two slices of $1 pizza, and give the other $8 to City Harvest. 

For more info, or to donate money, go to http://www.cityharvest.org/skiplunch/

[Via Gothamist]

BROOKLYN DINER BURGER: Adam Kuban is all about Midtown this week! Yesterday, we linked to his post on Slice about Angelo's, and today he posts about the burger at the Brooklyn Diner (57th btw. 7+8th).  Even better... it's a lunch he shared with our very own Profiled Midtown Lunch'er "Lawrence" (aka Superman aka NYC Food Guy).  Once again it's out of M.L. price range, but damn does it look tasty. [AHT]

PROFILED: Midtown Lunch’er “Jake”

Every Tuesday I turn over the site to a different Midtown Lunch’er for his or her recommendations for the best lunch in Midtown. Today it’s Jake, an actress (yes, you heard that correctly… Jake is a girl) and theater manager  by night/executive assistant by day, who is looking for the best french fries in Midtown.

Name: Jake (Yes it’s a guys name. No it’s not short for anything.)

Age:
31

Occupation:
I’m an actor/theatre producer, but I make a living as executive assistant.

Where in Midtown do you Work?:
45th & 6th

Favorite Kind of Food:
Anything spicy or with shellfish. And I always have to eat a hot lunch.

Least Favorite Kind of Food:
Yogurt. Even the smell of it is revolting to me.

Favorite Place(s) to Eat Lunch in Midtown:
Pam Real Thai (49th btw. 9+10th) for delivery, Pam Real Thai Encore (47th btw. 9+10th) for eat in. My friend Liz got me hooked on their chichen laarb and vegetarian pad thai. Pam’s versions are really light and delicious.

The “go-to” lunch place you and your co-workers eat at too often: Kwik Meal Cart (SW Corner of 6th & 45th St.) I get veggies over rice, but their falafel and lamb are just as amazing. The chef gets profiled all the time – seriously, it’s way better than anything made in a “Kart” should be. I also get soup and a half sandwich at Pret a Manger once a week — their butternut squash soup is so good!

If you could work anywhere (just because of the lunch) where would it be and why? Paris, near an old-school bistro with perfect open-faced Croque Monsieurs.

Is there anything you’d like to ask the Midtown Lunch readers?: Where can you get really good fries around here?

Well… that’s an easy one for me.  My favorite french fries in Midtown after the jump… Read more »

Penn Station is The Only Confirmed Midtown Location for Free Haagen Dazs Today

Haagen Dazs is introducing their new Vanilla Honey Bee Ice Cream with “Free Flavor Day”, which means, today from 4-8pm you can go into any participating location and get a free scoop of the new flavor.  But don’t go running out to your nearest Haagen Dazs just yet… you may remember from last year, when they did this same promotion, it is only ”participating” locations, so many of the Midtown franchises that sell Haagen Dazs will not have the new flavor, or be offering any sort of free Ice Cream.  Don’t be fooled by the “Find a Location Near You” link on the Haagen Dazs website.  Not all of those locations are participating.

We take our free stuff very seriously here at Midtown Lunch, and have tracked down confirmation one way or the other, from three of the Midtown Haagen Dazs locations.  The list is after the jump…  Read more »

Midtown Links (Tuesday AM Malaysian Buffet Edition)

Zen Burger Pops Up On Law & Order SUV


This sign popped up last month while Law & Order was filming inside Goodburger


A few weeks ago Serious Eats couldn’t help but post a clip from an episode of Law & Order: SVU where Robin Williams plays a deranged “locavore” (seriously) who used his “condition” as an alibi for why he couldn’t have committed a crime inside a fast food restaurant.  Even funnier was the fact that Zen Burger (on Lex btw. 45+46th) makes an appearance as “Happy Burger”, the generic fast food restaurant where the crime was committed.  Playing a crappy “ecoli” and “salmonella” filled fast food chain was quite the stretch for the all vegetarian Zen Burger, but the giveaway is the the orange and green stripes that line the walls.

Check out Zen Burger in its acting debut, after the jump… Read more »