How does Uber’s service manage to survive in a place where taxis are readily available? By delivering (arguably) superior service. And now Uber wants to join the New York food delivery party. We already have Seamless, Grubhub, Delivery.com, Eat24, Caviar…I don’t even know anymore! So how is UberEATS gonna standout in this crowded space?
For our purposes, the service will only cover the southern end of Midtown, from 40th Street down, during 11a-2p, but I’m sure if all goes well, they would expand the delivery range and times. The service is within the Uber app. Just move the slider from UberX/UberBlack/etc to EATS, and your map will display the cars driving around with the food, along with the day’s menu. Select the items you want, and they’re automatically charged to your saved card. Uber guarantees an ETA of less than 10 minutes, but my location has averaged 4 minutes. That’s much shorter than the amount of time for my building’s elevator to get me to street level. Why do I even need to factor that in? Apparently Uber’s “delivery” doesn’t go beyond the curbside. On the upside, 4 minutes is way below the average Seamless delivery wait time. However, we’re talking about food that’s already been prepared, sitting on cars. It’ll be interesting to see how fresh the food actually is.
Uber gets around this fact by serving a limited menu of sandwiches and salads. The menu switches daily, but it always sticks to one sandwich option around $15, and one salad option around $12. Occasionally a drink is also available. These prices are already beyond ML budget. Tack on the $4 flat delivery fee, and we’re almost in the range of special occasion lunch. Luckily for you, Uber’s nixed the delivery fee for today (and maybe until they get enough traction), so I just might splurge on today’s lobster roll.
Now if only Uber would let us order included EATS for our Uber car rides, I’d be on board for that!
Posted by KarenL at 11:45 am, May 1st, 2015 under UberEats.