Joe & The Juice Opens Across from Bryant Park

Danish coffee and juice import Joe & the Juice gained a big NYC following when they opened two locations in Soho last year. Earlier this month, they debuted their third storefront right in the middle of Midtown across from Bryant Park.

The new location is in the Grace Building on 42nd Street between 5th and 6th Avenue. I’m sure there are plenty of workers who will go crazy for healthy afternoon fruit and veggie pick-me-ups or a variety of morning coffee drinks like a ginger latte. But for the rest of us, they also offer a small selection of sandwiches, which all manage to stay under the $10 ML price point.

Sure it’s a hit in Soho, but will it last in Midtown? Only time will tell.

Joe & the Juice, 1114 Avenue of the Americas (entrance on 42nd Street between Fifth and Sixth Avenue)


  • Chain was named after the founders – Josef Christiansen and his pals Solomon Liebowitz and Shlomo Rubenstein.

  • So…that makes Sol and Shlomo ‘The Juice’?

    • A Dane asks a Mexican, “Do you have any Jews in Mexico?”

      The Mexican replies, “Si senor, we have orange jews, apple jews, and pineapple jews…”

  • Hey, where’s Fred?


  • In the absence of forums:

    - There is a new cart on W 40th between 7th and 8th called the Chop Steak cart. Several different steak dishes (like curry steak) come with fries, rice, or vegetable sides, all under the ML limit. Haven’t tried it yet but the smells were awesome and there were a good 10 people either waiting to order or get food when I wa;led by. I talked to the people in the cart and they said this would be their permanent spot.

    - Maoz Vegetarian is now Maoz Falafel and Grill. Checked the menu and there are now several chicken and beef options.

    - Kati Junction has rebranded as Desi Grub. Can’t tell if anything on the menu has changed since they are currently shuttered due to temporary ‘technical difficulties’ (sign in window).

    This is all on the same block on 40th street.

Leave a Reply

You must log in or register to post a comment.