Joe & The Juice Opens Across from Bryant Park
Danish coffee and juice import Joe & the Juice gained a big NYC following when they opened two locations in Soho last year. Earlier this month, they debuted their third storefront right in the middle of Midtown across from Bryant Park.
The new location is in the Grace Building on 42nd Street between 5th and 6th Avenue. I’m sure there are plenty of workers who will go crazy for healthy afternoon fruit and veggie pick-me-ups or a variety of morning coffee drinks like a ginger latte. But for the rest of us, they also offer a small selection of sandwiches, which all manage to stay under the $10 ML price point.
Sure it’s a hit in Soho, but will it last in Midtown? Only time will tell.
Joe & the Juice, 1114 Avenue of the Americas (entrance on 42nd Street between Fifth and Sixth Avenue)