Archive for 'Midtown Lunch Anniversary Party'

Highlights From Our 5th Birthday Party

Crowd shot

On Saturday we gathered together at City Winery with a couple hundred of our closest friends to celebrate the 5 year anniversary of Midtown Lunch (yes, we too are surprised this thing has been around for 5 years!)   A great time was had by all thanks to the amazing food (provided graciously by Kwik Meal, The Biryani Cart, Cer Te, Ma Peche, Food Gallery 32, El Rey del Sabor, Tri Tip Grill, Wafels & Dinges, Miss Softee & the Rolling Cones, Kelvin Slush, and Momofuku Milk Bar) and the endless drinks courtesy of Brooklyn Brewery and GuS’s soda.

Check out the highlights, after the jump…

Read more »

Win a Sweetery “Sweet Stop” for You and Up to 100 Of Your Friends/Co-Workers

We’re coming down the home stretch!  Only 4 more days until the Midtown Lunch 5th Birthday Party to benefit the Street Vendor Project.   If you haven’t bought your ticket yet, please make today the day.  Not only are you supporting a great cause, but you’re also going to get to hang out with the entire Midtown Lunch crew, enjoying great food from 4 Vendy Award winners, NYC’s very first pizza cart, Cer Te, Tri Tip Grill, Food Gallery 32, Momofuku Milk Bar, the Rolling Cones and more.  (Did we mention Momofuku’s Ma Peche is making a special banh mi just for the party?!) Plus all you can drink from Brooklyn Brewery and GuS’s.  And prizes!  Did we mention the prizes?  Everybody who buys a ticket to the party is automatically entered to win a ton of prizes- including gift certificates to all sorts of amazing Midtown restaurants.  Just today we gave away a $100 gift certificate to Bon Chon to Allison R. just for buying her ticket early.  And we’re not done…

Everybody who has bought their ticket to the party before Friday at 6pm EST will be entered to win a Sweetery NYC “Sweet Stop” for you and up to 100 of your co-workers!  Be the hero of your office when the truck pulls up with free sweets for everybody.  (Some restrictions apply.)   And all you have to do to be eligible is buy a ticket to our party.  Seriously, what are you waiting for?  You don’t even have to come if you don’t want.  Buy a ticket, support the cause, and win prizes.  Do it.  Do it.

Only One Week Left…

Only one week left until the big party… all proceeds go to benefit the Street Vendor Project.  And don’t forget, anybody who buys their tickets before the end of the day on Monday is entered to win a $100 gift certificate to Bon Chon Chicken.

Win $100 Gift Certificate to Bon Chon Chicken

_MG_4226 - Version 2Congrats to Ryan K, he picked up the $100 gift certificate to SeamlessWeb simply for buying a ticket to our 5th Birthday Party happening next Saturday (6/11) from Noon to 3pm at City Winery’s outdoor patio. In case you haven’t heard, buying a ticket to the party doesn’t just mean a donation to the Street Vendor Project.  It also gets you food from some of the best Midtown Lunch spots (Ma Peche, Food Gallery 32, Kwik Meal, El Rey Del Sabor, Biryani Cart, Wafels & Dinges, Rolling Cones, Momofuku Milk Bar, Cer Te, Tri Tip Grill), free beer from Brooklyn Brewery, free soda from GuS’s and free slushes from Kelvin Slush. It also enters you to win a ton of birthday presents!   For this week’s big giveaway, how does a $100 gift certificate to Bon Chon Chicken sound?  Everybody who buys their ticket before June 6th will be entered in a drawing to win a $100 gift certificate to Bon Chon Chicken.  Have you gotten your tickets yet? Because there’s only 9 days left.  And we have another big food announcement coming tomorrow, so you might not want to wait. Get all the info and buy your tickets here>>

Last Chance to Score Limited Edition ML T-Shirt (And $100 From Seamless Web)

You only have 11 days left to buy your tickets to the Midtown Lunch 5th Birthday Party, but only one day left to score the limited edition ML T-Shirt. The shirt is only $12.50, but you will only be able to order it for one more day (and it’s only available with the purchase of a ticket to our Birthday Party.) Speaking of our birthday party, as a friendly reminder, everybody who has purchased a ticket before the end of the day today (5/31) will be entered into a drawing for $100 worth of food from Seamless Web. It’s just one of the many prizes we’ll be giving away to people who buy tickets to the party. Want to see everything you could win? There’s a list posted on the event page along with a newly added FAQ. And did we also mention that Food Gallery 32 has been added to the party (featuring food from Bian Dang and Boon Sik Zap)? And that not only will Ma Peche be there, but we found out over the weekend that Chef Tien Ho will be making a special banh mi just for the event!  And all proceeds benefit the Street Vendor Project. Get all the details here, and then buy your tickets before they’re gone>>

Win a $100 Gift Card to SeamlessWeb

Congrats to Dana,  she won the $100 gift certificate to Bill’s Bar & Burger, just for buying her tickets to the Midtown Lunch 5th Birthday Party (June 11th @ City Winery.)  This week’s “birthday present” is a $100 gift card to SeamlessWeb!  All you have to do to enter is buy your tickets to our birthday party before Memorial Day, and you could win $100 worth of free delivery from thousands of restaurants in NYC courtesy of SeamlessWeb.  Not enough to convince you?  We’ve also posted a list of the prizes we’ll be giving away at the event itself… and we’re still adding more.  And the best part is, you don’t even have to be present to win.  Everybody who buys a ticket to the party is automatically entered.   With all the birthday presents we’re giving away tickets aren’t going to last long. Be part of a great celebration, and support a great cause… buy your ticket before it’s too late!

Win a $100 Gift Certificate to Bill’s Bar & Burger

Congrats to Kelly Y! Over the weekend she won a slot on the judging panel for Street Meat Palooza 4 simply because she bought her ML 5th Birthday Party tix early. Not sure if you know this, but in addition to getting all you can eat from a ton of the best places in Midtown (including 4 Vendy Award winners), and all you can drink from Brooklyn Brewery and GuS, your ticket to the Midtown Lunch 5th Birthday Party also enters you to win a ton of great birthday presents. In fact, we’ll be giving away a big prize every week between now and June 11th plus we’ll have more to give away at the event itself. This week it’s a $100 gift certificate to Bill’s Bar and Burger. And all you have to do to be entered in the giveaway is buy a ticket to our Birthday Party before this Sunday (5/22) at Midnight. And the best part is, all proceeds go to the Street Vendor Project. Get more info about the event, and buy your tickets here>>

Related:
Ma Peche, Momofuku Milk Bar, Tri Tip Grill & El Rey del Sabor Added to ML 5th B’day Party

Ma Peche, Momofuku Milk Bar, Tri Tip Grill & El Rey del Sabor Added to ML 5th B’day Party

For those of you who thought 4 Vendy Award winners (Kwik Meal, Biryani Cart, Wafels & Dinges, Kelvin Slush), the Sandwich Challenge kings (Cer Te), and our favorite Mister Softee truck drivers (Miss Softee & the Rolling Cones) weren’t enough to get you to come to the Midtown Lunch 5th Birthday Party, check out who just got added to the bill: Ma Peche, Momofuku Milk Bar, Tri Tip Grill, and El Rey del Sabor. Tickets are still $55 ($67.50 if you want the Limited Edition Midtown Lunch t-shirt), Brooklyn Brewery beer and GuS soda is included in the price, and did we mention that all proceeds go to benefit the Street Vendor Project? We’ve also announced some of the TONS of prizes that we’ll be giving away at the party (buying a ticket automatically enters you in the raffle and you don’t even need to be present to win.)  Get all the details here>>

Midtown Lunch 5th Birthday Party: Everything You Need to Know

When I first started Midtown Lunch back in 2006, consensus was that Midtown was the worst place to eat in all of NYC. Our tagline referred to Midtown as a food wasteland, and even Gawker poked fun- saying that one would expect a blog called Midtown Lunch to be “entirely empty, like those blank-paged books entitled ‘German Humor.’” At that time Kati Roll was still on 46th Street, the Biryani Cart only served biryani 2 days a week, and the closest thing Midtown had to a “gourmet” food truck was Jiannetto’s Pizza. Now, just five years later, there’s actually something decent to eat in the Rock Center concourse, Midtown has a Momofuku, it’s own Shake Shack,and we’re constantly being told by people who work in other areas of New York that they actually wished they worked in Midtown.

The site (which now sports Downtown, Philadelphia and Los Angeles sections) turns 5 years old in June (I know, it’s insane), and to celebrate we’re throwing a party to celebrate how far Midtown has come! It all goes down Saturday June 11th at City Winery’s Outdoor Courtyard (155 Varick Street) from noon to 3pm and your ticket gets you all you can eat courtesy of:

Plus dessert from:

And all you can drink courtesy of:

Tickets are only $55 in advance ($67.50 if you want a limited-edition Midtown Lunch t-shirt) and all proceeds go to benefit the Street Vendor Project. If available, tickets at the door will be $65. The ticket price includes all the food you can eat, plus all you can drink.

And that’s not all… since it’s a birthday party there are going to be presents- but they’re all for you.  Stuff like…

  • An afternoon Sweetery Sweet Stop for you and up to 100 of your co-workers
  • Dinner for 2 at Beacon
  • $100 Gift Certificate to Bon Chon
  • $75 worth of beer tickets for BeerParc
  • $50 to Schnitzel & Things
  • $50 Gift Certificate to Eddie’s Pizza Truck
  • $50 Gift Certificate to the Bistro Truck
  • Ice Cream Party for 4 at the Big Gay Ice Cream Truck
  • (4) $25 Gift Certificates to Yushi
  • (4) $25 Gift Certificates to The Counter
  • (2) $20 Gift Certificates to Taim Mobile
  • (3) $20 Gift Certificates to Kimchi Taco Truck
  • (3) $20 Gift Certificates to Mai Cuisine
  • (4) $20 Gift Certificates to Glaze Teriyaki
  • Signed Copy of The French Laundry cookbook
  • Signed Copy of Under Pressure cookbook
  • And more to be announced…

Buying a ticket to the party automatically enters you in the raffle, and you don’t have to be present to win.  So even if you can’t make it to the party, you can still buy a ticket, support a great cause, and win awesome prizes!

Come celebrate 5 crazy years with us, and see what makes Midtown the best place to work for lunch in all of NYC!

Buy your tickets now>>

FAQ

Q. Where is the party?

A. City Winery, 155 Varick Street.  One block from the A,C,E,1 and 2 trains.  And a short walk from the N,R,B,D,F,4 & 6 trains.  Doors open at Noon and the party goes until 3pm.

Q. Varick Street… isn’t that Downtown?

A. Yup.  We tried our best to find a location in Midtown, but in the end we couldn’t.  And we do have a Downtown section of the site now!  What better way to remind people of that…

Q. Is the party indoors or outdoors?

A. The party is outdoors, in City Winery’s Outdoor Courtyard but the event is rain or shine (there will be coverage in the event of rain.)

Q. Are children welcome?

A. Yes.  The party is all ages. And children under the age of 8 are free.

Q. How much are tickets?

A. Tickets are $55 in advance, plus a $2 service fee.  And all the proceeds go to benefit the Street Vendor Project, a non-profit organization that advocates for street vendors in New York City and elsewhere.

Q. Does that mean my ticket is tax deductible?

A.  We’re not accountants, but the Street Vendor Project is a 501(c)(3) and all proceeds from the event, after expenses, will be donated to the organization.

Q. Is everything included in the ticket?

A. All the food, beer, soda and water you can ingest is included in the price of admission.

Q. What about wine?

A. Wine will be available for purchase at the event.

Q. What about the food? Will each restaurant or vendor be offering their full menu?

A. The menus haven’t been finalized, but each vendor will either be serving a signature item or something created special for this event.  In most cases they will be smaller tasting size portions so that you’ll be able to fit in a bit from every single vendor.

Q. The last food truck event I went to was a mess!  Super long lines, not enough food.  What is different about this?

A. First of all, this isn’t a food truck event, it’s a party!  And while there will be some food trucks and food carts at the party, there will also be brick and mortar restaurants as well.  And a limited number of tickets are being sold to insure that lines are short and everybody gets their fill.

Q. What does the Limited Edition Midtown Lunch tshirt look like?

A.  It will look like this.

Q. Can I buy it at the event?

A. Nope.  You can only buy it online, and we’ll only be taking orders for the shirts until June 1st.

Q. Can I buy one without buying  a ticket to the party?

A. Nope.

Q. What about the prizes? Do you have to buy raffle tickets to be entered to win?

A. Nope.  Buying a ticket to the party automatically enters you to win all of the prizes listed above (and more to be announced in the days to come.)

Q. Do you have to be present to win?

A. Nope.  You don’t have to be at the party to win the prizes.

Q. Can I buy a ticket to the party at the door?

A. If there are still tickets left, they will be available at the door for $65, cash only.

Q. What if it rains?

A. The party will go on rain or shine!  And there will be tents so everybody can stay dry…

Q.  Will all the Midtown Lunch contributors be there?

A. Yup.  We’ll all be there! (Even me from L.A. and Jamie from Philly)