Midtown Lunch

Consumerist has posted a great looking day in the life video of a Mister Softee ice cream truck driver in Brooklyn filmed by CNN. There’s no mention of the Mayor’s crusade to get rid of them, the fighting between trucks, the “mafia” controlled turf wars, or the fact that they can only vend half the year (most Mister Softee permits are seasonal). Plus you have to work from 10am to 11pm every single day. But other than that it seems like a super easy and profitable business!  [via Grub Steet]

All the guys seemed pretty excited to read about the Ladies of Queen Frostine last year.  Well, this one is for the ladies! Yesterday Miss Softee (aka Profiled Lunch’er “Chrissy”) and I hit midtown for some lunching action, and for “dessert” she took me to visit one of the newest ice cream vendors to hit twitter, her pal “Billy Gunnz”.  He’s a midtown Mister Softee vendor, and has started to get quite the rep for flashing those guns (and pecs).

A shirtless shot of Mr. Gunnz (you know… for us ladies) is after the jump. Read more »

It’s Miss Softee’s last week parking in Midtown for the summer (and possibly forever if she finds something she likes doing more), and to celebrate she’s having a “special extravaganza” all week long.  Basically, every day this week she’ll be featuring almost every amazing special she’s ever served- all at the same time!  Stop by at some point before the end of the week to have your favorite for the last time.  Plus, on Friday there will be a special going away party from 4-8pm at a location TBD.  Follow her twitter (or the ML Twitter Tracker) for all of the up to minute updates.

Related:
PROFILE: Midtown Lunch’er “Chrissy” (aka Miss Softee)
Meet Queen Frostine: The Ladies of Mister Softee

Remember when the Van Leeuwen Ice Cream Truck came to Midtown for one day last October? That didn’t last long. It took them almost a year to try again… but the result ended up being the same. I guess the Mister Softee trucks haven’t completely left for the season yet. *Sigh*  Just another day in Midtown…

Related:
Rule #1 of Vendor Fight Club is You Don’t Talk About Vendor Fight Club

Miss Softee, who has gotten lots of attention from the Midtown Lunch’ing faithful in recent weeks, is “retiring” from the soft serve game in 3 weeks.  She’s leaving the game at the end of September to do some traveling, so if you want to get any last minute cones (or flirting) in, now is the time. Also, just as a FYI, she got kicked out of her normal daytime spot (on 40th and 5th) on Friday due to the Fashion Week madness going on in Bryant Park.  She tried moving to 41st and 5th, but the cops would have none of it and it isn’t entirely clear if she’ll be allowed to return even after Fashion Week ends.  She had her truck “Maddy” parked on 47th & 6th on Friday but I’d suggest you follow her on twitter (or the Midtown Lunch Twitter Tracker) just to be safe.

Related:
PROFILE: Midtown Lunch’er “Chrissy” (aka Miss Softee)
Meet Queen Frostine: The Ladies of Mister Softee
Fancy Fast Food Makes Mousse Out of Miss Softee

Erik from the website Fancy Fast Food visited the Miss Softee truck on Wednesday to fancify some soft serve, and the whole thing was caught on video.  I don’t know if turning ice cream into chocolate mousse is as impressive as turning McNuggets into Chicken Confit… but the video is still awesome to watch.  You get a “tour” of the truck, plus get to hear Miss Softee’s favorite pick up lines.  Spoiler: Covering her in food from the truck is a common theme.

Check out the video after the jump…

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It looks like Miss Softee, the Queen Frostine Ice Cream Truck driver, was inspired by her ice cream sandwich mash up with the Treats Truck last week.  Yesterday was her day off, and she spent it baking.  The result?  Two specials today, featuring homemade goodies.  First, a $6 sundae with a WARM brownie, vanilla ice cream, choc syrup, and a little butterscotch, plus whipped cream (that’s just a model, you can get whatever toppings you want.) The second special is also $6, and features vanilla ice cream topped with a “chilled berry-misu” (whatever that is!)  Sounds good.  She’ll be parked on 40th St. & 5th Ave. from around 12:30pm until around 6:30pm.  After that you can follow her on Twitter, or the Midtown Lunch Twitter Tracker.

Related:
PROFILE: Midtown Lunch’er “Chrissy” (aka Miss Softee)

Ask and ye shall receive!!! Miss Softee (who we profiled on Tuesday, from the Queen Frostine crew) has teamed up with the Treats Truck to create an ice cream sandwich! A squirt of soft serve, sandwiched between two (delicious) Treats Truck chocolate chip cookies.  Amazing… don’t let the weather discourage you from this one.  I love it when insane dreams become a reality.  Oh, and did I mention it’s only $4 (which is a great deal considering the two cookies alone from the Treats Truck would cost $2.)

Check out a photo of this wonderful creation after the jump…

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Saw this message on twitter from Miss Softee to the Treats Truck yesterday and it gave me a great idea! Two chocolate chip cookies from the treats truck, plus a squirt of soft serve from Miss Softee’s ice cream truck would make quite the awesome ice cream sandwich- don’t you think? Ideally this would be perfect on Tuesdays and Thursdays, when the Treats Truck is parked on 38th & 5th and Miss Softee is parked on 40th and 5th. But I suppose if you liked the idea enough you could walk from 45th and 6th (where the Treats Truck is parked today) to 40th and 5th.

I actually suggested this idea to Kim a couple of years ago as a way to smooth things over with the Mister Softee truck that parked on 45th and 6th (as you may recall, he wasn’t too excited when the Treats Truck showed up on the scene.) I think now it’s time to make this happen! Even if it isn’t officially endorsed, I’m sure that you could buy two chocolate chip cookies from Kim, walk them over the Miss Softee truck- and she would be more than happy to sell you a squirt of soft serve for a couple bucks.

Related:
Meet Queen Frostine: The Ladies of Mister Softee

I think Mister Softee has gotten a bad rep on Midtown Lunch.  Sure some of them screw over their customers, get into fights, try to intimidate mobile bakeries, and yes, even sell cocaine.  But they’re not all bad!  Take the ladies of Queen Frostine, a new collective of female ice cream truck drivers who have taken it upon themselves to bring some of the fun back to soft serve. We mentioned Miss Softee last week, but at the time I didn’t realize that there are more of them. And they all park in Midtown!

Meet them all, after the jump…

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