It’s hard to believe it but in June of this year the Treats Truck will turn 5 years old. I still remember the first time I ate my first mexican brownie from Kim’s adorable truck, and that day seems like yesterday as much as it seems like 20 years ago. It has always been tough for street food vendors on the street of Midtown, but if you’ve been following the scene over the past 18 months, you know it’s gotten that much tougher. So tough that Kim, the good samaritan that she is, rarely parks in Midtown anymore. But she hasn’t given up, and today she asked us to post this update to all her fans who are eager for her to return to Midtown on a more permanent basis.
I started The Treats Truck in June 2007. I loved the idea of having customers all over the city, and couldn’t wait to get started. I studied the city’s rules and guidelines and set out looking for places to park my truck.
When you own a food truck in New York City, you’re given lists of restrictions and rules, and you do your best to find a suitable spot. In addition, you soon find out there is also the reality of the streets, and each block is different. You have to put in the time to figure out where you fit in. Even after you establish your spots, you must remain sensitive to changes in the way a particular block works.
It was not easy that first summer, but it was also magical.
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Posted by Zach Brooks at 11:30 am, April 2nd, 2012 under Treats Truck.