Archive for 'Location'

Snapshots: For Those About to Chaat…

For people who are used to chicken tikka masala, biriyani and tandoori, ordering “chaat” (the word used to describe small plates of snacks) can be a little more confusing.  To make ordering it a little less intimidating, check out these photos The Flooz (who blogs about Astoria on Joey in Astoria) posted to the Midtown Lunch Flickr Pool, from Indus Express, the fairly new Indian steam table/kati roll place on 48th btw. 5+6th.
Somosa Chaat

The “Somosa” (sic) Chaat – Crisp turnovers, tangy chick peas, yogurt & mint chutney.  $4.95

Papri Chaat – Homemade chips, lentil dumplings, garbanzo beans, potatoes, yogurt, chutneys & spices.  $4.95

A close-up of the Papri Chaat, after the jump… Read more »

Is the McGraw Hill Bldg Getting a Sizzler?

Does anybody know what is going on at the McGraw Hill Building at 1221 Ave. of the Americas?  Rumors have been rampant since the closing of the Duane Reade on the 48th St. side of the building last Monday (that’s right, the city is actually *losing* a Duane Reade for once).  I was hoping that it would add to the Midtown Lunch’ing landscape, and there has been talk of some sort of chain restaurant taking over the space, but the only name I’ve actually heard mentioned is Sizzler, the crappy steak and seafood chain (although the space seems way to small for that).

But the real surprise, are the rumors going around about the space on the opposite side of the building… Read more »

Goodburger Adds Crabby Patty to Distinguish Itself from Crowded Midtown Burger Scene

With so many quality burger places open in Midtown these days, each place needs it’s own special thing to differentiate themselves from the others.  The way I see it, Burger Joint has the sweet location, Five Guys is for free toppings and freshly cut fries, Pop Burger is the choice if you want sliders, and while the newly opened City Burger is still working out their kinks, it’s clear they’re working off the notion that you wouldn’t mind having some chicken wings or mozarella sticks with your burger.

Goodburger, on the other hand, has never done enough to get me back there on a regular basis.  There is no doubt it is a tasty hamburger, made from quality beef, but it’s always been expensive (the value meals are over $10), and the patty is just not that big.  With all the other options (and my willingness to travel more than a few blocks away from my office) I just didn’t really have a reason to go… until now.

At the beginning of March, Goodburger introduced the “Crabby Patty” to their menu, a deep fried Maryland crab cake sandwich for $7.99.  It’s not on the menu screen, and sometimes they forget to put out the little stand that advertises it, so make sure you ask for it specifically.  I stopped by last week to check it out, and was pretty pleased with the results.  Read more »

More Salad, Less Ice Cream on the East Side, While Pinkberry Surfaces on the West Side

This awesomeness popped up on the corner of 3rd Ave. & 43rd St.  What exactly is Crisp you ask?  No info on their website, but we get two clues:  “Fast fresh food that syncs your taste with your conscience.”  And, “It’s not what you think.  It’s better.”  Hmm… that’s interesting.  So it’s not an organic version of a generic salad bar/Midtown deli?  It’s better.  Can’t wait…

Just around the corner, on 43rd btw. Lex+3rd, the first Manhattan location of Camille’s Sidewalk Cafe has opened up, a chain with most of its locations in California, Oklahoma, Texas & Florida.  With a menu of fancy wraps, salads, pizzas and panini, I was slightly intrigued by their Bangkok Thai Wrap, until I saw that they add water chesnuts (meh), and provolone (huh?).  Oh well.

Blue Pig says goodbye, while Pinkberry says hello, after the jump… Read more »

Burger Joint is Latest Victim of Rising Food Costs

It seems like every day I’m posting one of these.  First it was the buffets, and then Del Frisco’s raised the price of their steak tips deal.  Now, the incredibly popular Burger Joint, “hidden” in the lobby of the Parker Meridien Hotel on 56th btw. 6+7th, has raised their prices.  That’s right- the hamburger that you voted “Best Burger” in the 2008 Midtown Lunch Readers’ Poll, now costs $7 (up from $6).  The cheeseburger gets a $1 price hike as well (to $7.50) and the grilled cheese, french fries, brownie, milkshake, bottled water and a beer now cost you 50 cents more.  While soda and lemonade get a token 25 cent increase.  Apparently the whole pickle is the only item immune to the recession.

I’m sure it won’t effect the line of tourists you currently find packing the place everyday, but with Five Guys now open a few blocks away, and Goodburger continuing their expansion, this price hike could have an effect on their lunchtime business.

With the price of food all over the city going up, and a Burger Joint hamburger and fries now going for $10.50, are these places no longer Midtown Lunches, or is it time we adjusted the $10 cap for inflation?

What the good ‘ole days looked like, after the jump… Read more »

At Lunch Now: Day 2 City Burger Craziness


Even though I posted about City Burger’s grand opening yesterday morning, I was out of town, so I missed out.  City Burger’s Day 2, on the other hand, rivaled Five Guys on opening week.  Super long wait times, a large crowd of pretty unhappy people, and a staff struggling to learn the ropes, while simutaneously being slammed by huge lunchtime crowds wanting their burger fix. Oh and the seating is limited to about 15 stools, no tables.Some promising signs… the burger are pretty big and thick, as are the rings- which are beer battered. They’ve also got thick steak fries which look excellent (if you’re into that sort of thing). Oh, and they’ve got wings… I’d give ’em a little time to work out the kinks before I rush over to eat.

Abitino’s Pizza Enters the Burger Arena Today with the Grand Opening of City Burger

On Friday, I got word from the owners of Abitino’s (a generic take out pizza place with multiple locations in Midtown) that City Burger, their newest venture (on 39th just east of Broadway) will finally open today. As I reported in Feburary, the menu and prices are on par with GoodBurger, with the addition of pizza parlor staples like chicken wings and mozzarella sticks. Their meat will come from Pat LaFrieda, the same place the Shake Shack gets the meat for their burgers- so a comparison may be in order. Best case scenario: we finally get a shake shack burger in Midtown. Worst case scenario: another over-priced burger place crowds the the Midtown market (although they seem to have found a little hole in the Midtown landscape that is not serviced by GoodBurger, Five Guys, or The Burger Joint). Most likely middle ground: Midtown now has a fast food burger place where you can also get chicken wings. Very exciting.

I’m actually in Miami until tomorrow, so I’ll be missing out on the Grand Opening, but if you go tell us what you think in the comments. I’ll probably check it out tomorrow, and decide if the $13.50 Burger, Fries, Soda & 5 Chicken Wings combo will put an end to the $10 Midtown Lunch rule!

Related: New City Burger Will Get Meat From the Same Place As The Shake Shack

**UPDATE** 10:45 am – According to commenter DDR, the new Qdoba on 46th btw. Madison + 5th is opening up today as well.

Airing of Grievances: Yushi & the Treats Truck

With my hosting company in full meltdown mode this week, and Midtown Lunch’s server on the fritz I realize that one cannot underestimate the restorative power of venting.  If only I could have complained to somebody at my hosting company (or punched one of their employees in the face) it would have made me feel so much better.  In that spirit, I’ve decided to post two emails I received this week.  (If the Eater Complaints Dept. would like royalties, I’ll be happy to pay up…)

First up is Yushi, the upscale Japanese healthy bento place on 47th btw. Park+Lex:

Zach- I wanted to give you a rundown of today’s Yushi encounter… I know, it’s super expensive and kinda on the healthy yet measly side. But I met my boyfriend there for lunch… he got a seared salmon salad and I got a seared tuna nicoise salad. The salads were just under $10 each but with drinks I ended up plunking down $25.67 (number burned on my brain and in my credit). Grumbling at the fact that my $9.95 tuna salad only had four TINY slabs of tuna in it, I sat down, prepared to savor every last morsel of that shit.

Anyway, today they had several girls walking around with trays of samples.  Don’t know if this is a regular occurrence, but snaps for freebies. Boo and I finagled two prime beef/shiitake mini meatballs with teriyaki sauce each from one candy striper (delish and more filling than an entire $10 salad), then we were also given shot glasses of their tasty firecracker miso from another girl. All seemed well… until I noticed a third long-haired minx of an employee strolling the aisles with what appeared to be coupons in her hands. She seemed to be silently judging the inhabitants of each table she passed, while tapping the pile of coupons against her fingertips. Iactually WATCHED this girl hand coupons to table after table after table of males, explaining with a smile the complimentary miso they’d receive upon their return, yet she skipped two tables of women in between!! To add insult to injury, the chick glided past our table unfazed, offering little more than a selective sideways glance and a slight sneer. As we put on our jackets to leave, I was determined to give her the benefit of the doubt. Perhaps it wasn’t blatant discrimination or an aversion to her own gender, but maybe she was planning on gifting us with a coupon at the door, or maybe she was legally blind in her left eye.

Either way, the minx was camped out near the door with her stack of discounts, so I beelined straight toward her with an inviting”where’s the candy” look on my face. Don’t you know it, but this girl smiles cattily (perhaps my over keen female sensory picked up on this?) while continuing to click the pile against her fingertips, taunting us, and said smugly, “buh bye now.” And that was it. No coupon?! No thanks for my $25.67 and ten-block trek? I’m still appalled. I knew Yushi was bourgy and too leather-laden for its own good, but this sheer disregard for me as a return customer worthy of a free cup of soup really just chafes me. Thought it pertinent that you know. And if nothing else, perhaps you find this little rant amusing.  Cheers, Profiled Midtown Lunch’er “Shauna”

I don’t find anything amusing about missing out on free stuff, Shauna.  Hope that the public display of your rant will solace you as much as that free coupon would have. 

A 100% true Treats Truck complaint/public service announcement that everyone needs to read, after the jump… Read more »

R.I.P. Old Bridge Deli

I’ve gotten it from numerous sources that the Old Bridge Deli on Lexington & 41st has been seized by the IRS for non-payment of taxes.  Mentioned by many of our Profiled Midtown Lunch’ers as their go-to lunch, the deli was loved by few, but used by many.  She will be missed…

(Anybody have a photo of the sadness?  Email it to me at zach@midtownlunch.com or post it to the Midtown Lunch Flickr Photo Group)

At Lunch Now: Free Food Craziness at Sophie’s Cuban (Updated)


You didn’t think a little rain would keep us cheapos away, did you? It’s 12:01 and the line is already stretched down the block at the newly opened Sophie’s Cuban on 40th btw. 7+8th… but it moves quickly. And they even have oxtails.The inside crowd, what I got, plus the ultimate Sophie’s surprise (for anybody who didn’t take their food to go), after the jump…

Read more »