How much are you willing to pay for a hamburger and fries? Assuming that we’re talking about a take out place (not a sit down restaurant), and the portion is decent (not humongous), but it’s made from good meat (not McDonalds). If you are not willing to pay more than $8, stop reading now. Don’t waste your time. The place I’m writing about today will just infuriate you.
I was planning on going for Chinese food on Monday as my post-Thanksgiving day lunch (you’ve gotta do something to get that taste of turkey out of your mouth) but decided to stopat the newest Good Burger location on Lexington & 54th, to see what was going on. The line was about 5 people long (and about 10 people were waiting for their food) and I had a realization… There will never be fewer people in this place at peak lunchtime. That’s right. Monday, 5 days after the opening was my best shot at not having to wait forever for a burger and fries… so I decided to forgo my Chinese food and check out the newest Midtown burger place.
WARNING: What you are about to read was not written by a burger connoisseur. That’s right. I said it when I wrote about Burger Joint & Prime Burger, and I’ll say it again. I like a burger just as much as the next guy, but I don’t know if I can determine the nuances between a burger made from USDA Prime or other fancy meats. I don’t eat McDonald’s or Burger King, but I love In N Out Burger. I love the Burger Joint, and I’ve always wanted to go to the Shake Shack. I’ve always thought the prices at those two places were high, but mentally I wonder if I don’t mind paying the price because one is outside in a park, and the other is tucked away in a hidden part of a fancy hotel lobby.
Goodburger doesn’t have either of these things… it’s just another fast food place in Midtown- that happens to use quality ingredients (thereby justifying the price to some). The one thing they do have (that I complained about Prime Burger & Burger Joint NOT having) is a combo meal. Who doesn’t love a combo meal? It’s a price break for ordering a group of items together. How could you not like that??? At Goodburger, the hamburger, fries and soda combo is $9.95. So basically, they are admitting that when you combine their three basic items, it will cost you more than $10. That’s crazy! The price of the combo sent me into a math coma, hurriedly trying to add up different combinations of items in my mind… trying to beat the “combo system”. Desperately trying to see if I should get the combo, or just resign myself to paying $10+ for my “fast food” burger lunch.
That being said- despite my wishing it was cheaper, I resigned myself to paying the money and decided to go for the Hamburger and Fries ala carte at a price of just over $9.00. Pictures and the +/- after the jump…
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Posted by Zach at 9:35 am, November 29th, 2006 under *Lex btw. 54+55th, 45th btw. 5+6th, Burger, Goodburger.