Abitino’s Pizza Enters the Burger Arena Today with the Grand Opening of City Burger
On Friday, I got word from the owners of Abitino’s (a generic take out pizza place with multiple locations in Midtown) that City Burger, their newest venture (on 39th just east of Broadway) will finally open today. As I reported in Feburary, the menu and prices are on par with GoodBurger, with the addition of pizza parlor staples like chicken wings and mozzarella sticks. Their meat will come from Pat LaFrieda, the same place the Shake Shack gets the meat for their burgers- so a comparison may be in order. Best case scenario: we finally get a shake shack burger in Midtown. Worst case scenario: another over-priced burger place crowds the the Midtown market (although they seem to have found a little hole in the Midtown landscape that is not serviced by GoodBurger, Five Guys, or The Burger Joint). Most likely middle ground: Midtown now has a fast food burger place where you can also get chicken wings. Very exciting.
I’m actually in Miami until tomorrow, so I’ll be missing out on the Grand Opening, but if you go tell us what you think in the comments. I’ll probably check it out tomorrow, and decide if the $13.50 Burger, Fries, Soda & 5 Chicken Wings combo will put an end to the $10 Midtown Lunch rule!
**UPDATE** 10:45 am – According to commenter DDR, the new Qdoba on 46th btw. Madison + 5th is opening up today as well.