Free Food Alert: Sophie’s Cuban on 40th Finally Opening

Disclaimer: This is not live.
Photo from Sophie’s 56th St. Grand Opening, March 2007
Just got word that the Sophie’s Cuban on 40th btw. 7+8th (that we’ve been waiting for since April of Last year!) will have its customary, pre-grand opening “Free Food Day”, tomorrow- Wednesday March 19th. The restaurant won’t actually be ready to go until late tomorrow afternoon, but they will be bringing in tons of food from their other locations to feed the hordes.
They expect to be ready to go at 11:30am, and will serve a limited menu of free food until it all runs out (they plan on making it until late afternoon, but with Con-Ed still being a question mark, and the food coming from another location, they cannot be positive).
Unlike the perfect weather at their last grand opening, which made for long lines, tomorrow is looking to be rainy, meaning us die hard free food/Sophie’s fans should be in good shape. (On the other hand it’s a very short walk from the New York Times building, and we all know how well journalists are paid… so it could be a long lunch.)
What “free food day” got you last March on 56th St., after the jump… Read more »
Posted by Zach Brooks at 12:30 pm, March 18th, 2008 under 40th btw. 7+8th, Free Stuff, Sophies.
If you’re looking for a St. Patty’s Day Midtown Lunch, there really is only place to recommend… The Blarney Stone on 3rd Ave. btw. 44+45th. An Irish Bar, to be sure, but not one of those typical Midtown pubs, where the food is mediocre, overpriced and served to you by a waiter. It’s a dive in the best sense of the word, with a bar on the left, steam table/grille on the right, free for all wooden tables in the back, and some of the cheapest, most delicious lunch food in Midtown- no menus required.
When I first wrote about the


My hatred of the generic Midtown deli is no secret to anybody who reads this blog, but what may surprise you is that it has nothing to do with the concept. The concept is actually pretty great. Variety. Cheapness. Speed. Convenience. Did I mention variety? Plus, it has the “by the lb. buffet”, which to me is like cocaine you buy off a dealer you don’t really know: satisfying on so many different levels, but more expensive than you expected, and lord knows what ends up in it before it reaches your hands.
The incentive to make good food is gone when your customer base is built in. Put that same generic deli in a location where people will actually have to drag their asses a few blocks- and these businesses would inevitably fail. The owners of Indus Valley, a Zagat Rated (23) Indian Restaurant on 100th & Broadway, have set out to change all that by taking over half of the City Market Cafe on 48th St. btw. 5+6th, and replacing all the generic Midtown deli items, with Indian food. Instead of roast beef and mac & cheese, you get Chicken Tikka Masala & Saag Paneer. The soup station has been replaced with a samosa and pakora center, and possibly the biggest improvement, boring deli sandwiches, swapped out for kati rolls & naan wraps. It’s the kind of ingenuity you love to see in the Midtown Lunch’ing landscape, giving rise to a hybrid that could only exist here. The Generic Midtown Indian Deli.
What kind of price do you put on having a fun meal? It’s not a new question. For example, are you willing to pay $50 to eat mediocre roast chicken with your hands? That doesn’t sound like a good deal. What if there are grown men jousting in the middle of the restaurant? Hello! Or perhaps you’d like some chicken and steak stir fry for $30? I can get that for $7 at any food court. What if a “Japanese” guy named “Jimmy” prepares and cooks the food right in front of you, throwing the shrimp tails into his giant chef’s hat? Now that sound likes fun!
In the end Sakae Sushi is no different then Medieval Times or Benihana. They’re asking how much extra are you willing to pay for sushi when it moves around the restaurant on little colored plates. Not enough fun? Let’s throw in computerized ordering! This sounds awesome. I love conveyor belt sushi! And, I also love weird rolls. And mayo. And I don’t have to know what I’m eating to eat it. And that’s what Sakae is all about. If you like crazy rolls that pair fried stuff with cooked stuff, topped with raw stuff and smothered in some mayo based sauce, then you’re golden.
Last February I wrote about
There is a long line of pre-made bentos along the right wall, or you can go up to the front and order your food fresh off a menu, that includes an assortment of Korean meat dishes, a few stews, and Korean style ramen soups. The new-found popularity has created turnover that insures a much fresher bento then a year ago, and the selection is great.


