Conveyor Belt Sushi Fail: Midtown Sakae Goes Bye Bye
The Midtown branch of Sakae Sushi (the conveyor belt sushi chain from Singapore that is hugely popular in Asia) has been permanently closed down. I can’t say I’m entirely surprised… the prices were kind of high, the quality of the fish was not the best, and the place was never at capacity. I’m still kind of bummed it didn’t work out though- I do love conveyor belt sushi. Their West Village location (on 3rd Street just East of 6th Avenue) is still open, so we’ll see if this overseas chain can make it work in the states.
Related: Sakae Sushi is Betting That You Care More About Fun Than Value
Posted by Zach Brooks at 8:00 am, November 11th, 2008 under Closed, Sakae Sushi.
What kind of price do you put on having a fun meal? It’s not a new question. For example, are you willing to pay $50 to eat mediocre roast chicken with your hands? That doesn’t sound like a good deal. What if there are grown men jousting in the middle of the restaurant? Hello! Or perhaps you’d like some chicken and steak stir fry for $30? I can get that for $7 at any food court. What if a “Japanese” guy named “Jimmy” prepares and cooks the food right in front of you, throwing the shrimp tails into his giant chef’s hat? Now that sound likes fun!
In the end Sakae Sushi is no different then Medieval Times or Benihana. They’re asking how much extra are you willing to pay for sushi when it moves around the restaurant on little colored plates. Not enough fun? Let’s throw in computerized ordering! This sounds awesome. I love conveyor belt sushi! And, I also love weird rolls. And mayo. And I don’t have to know what I’m eating to eat it. And that’s what Sakae is all about. If you like crazy rolls that pair fried stuff with cooked stuff, topped with raw stuff and smothered in some mayo based sauce, then you’re golden.



