Yes, I am fat. Yes, I am a big fan of quantity. Yes, I love all you can eat buffets- and value is important to me. But I am not a savage animal. Not all of my meals must be eaten off a mobile truck parked on a sidewalk. And it doesn’t always need to be an obscene amount of food, for a ridiculously low price. I like good food… and I don’t mind paying extra for something special, or super delicious. As long as there is value. But value means a lot of different things to different people.
I’ll complain that charging $10.35 for a burger, fries and soda combo is too expensive, or $11+ for a sandwich is just plain stupid. But then, over the weekend, I’ll spend twice that amount on an appetizer at one of my favorite restaurants (sweetbreads at Prune? Hello!). Value is about expectations and balance. It is feeling that what you sacrifice in quantity, you gain in quality, and the whole thing works out so that you are charged accordingly. And while for me, Goodburger and FreeFoods NYC have priced themselves just outside that value threshold, I can’t help but think that a place like ’wichcraft teeters right on the edge.
There is no question alot of the menu will leave you hungry, and feeling ripped off, but with some clever ordering I think you can feel like you had a quality lunch, for an expensive, but acceptable price. Plus, I love Craft, really like Craftsteak, love Tom Collichio, and even though my first trip to ‘wichcraft, ended with my wife being hungry (and angry we paid so much for such small sandwiches), I vowed to give the place another shot.
Basically what I’m saying is this. If you are a fat man (like me) and enjoy quantity (like me), ‘wichcraft is overpriced for what it is: tiny sandwiches that leave you hungry in the belly, and lighter in the wallet. But if there is that small part of you that occasionally likes to trade a little quantity for quality (mixed in with a dose of celebrity chef), there is a better way to order at ‘wichcraft, to get you out for under $10, and feeling satisfied.
A breakdown of the menu, after the jump… Read more »