Fat Man’s Guide to Eating at ‘wichcraft for Under $10
Yes, I am fat. Yes, I am a big fan of quantity. Yes, I love all you can eat buffets- and value is important to me. But I am not a savage animal. Not all of my meals must be eaten off a mobile truck parked on a sidewalk. And it doesn’t always need to be an obscene amount of food, for a ridiculously low price. I like good food… and I don’t mind paying extra for something special, or super delicious. As long as there is value. But value means a lot of different things to different people.
I’ll complain that charging $10.35 for a burger, fries and soda combo is too expensive, or $11+ for a sandwich is just plain stupid. But then, over the weekend, I’ll spend twice that amount on an appetizer at one of my favorite restaurants (sweetbreads at Prune? Hello!). Value is about expectations and balance. It is feeling that what you sacrifice in quantity, you gain in quality, and the whole thing works out so that you are charged accordingly. And while for me, Goodburger and FreeFoods NYC have priced themselves just outside that value threshold, I can’t help but think that a place like ’wichcraft teeters right on the edge.
There is no question alot of the menu will leave you hungry, and feeling ripped off, but with some clever ordering I think you can feel like you had a quality lunch, for an expensive, but acceptable price. Plus, I love Craft, really like Craftsteak, love Tom Collichio, and even though my first trip to ‘wichcraft, ended with my wife being hungry (and angry we paid so much for such small sandwiches), I vowed to give the place another shot.
Basically what I’m saying is this. If you are a fat man (like me) and enjoy quantity (like me), ‘wichcraft is overpriced for what it is: tiny sandwiches that leave you hungry in the belly, and lighter in the wallet. But if there is that small part of you that occasionally likes to trade a little quantity for quality (mixed in with a dose of celebrity chef), there is a better way to order at ‘wichcraft, to get you out for under $10, and feeling satisfied.
A breakdown of the menu, after the jump…
So right off the bat, let me say- there is no filling sandwich at ‘wichcraft, no matter what you order. There is no big. Only small, and really small. But if you are looking for quantity, there are definitely some heartier choices and they don’t necessarily mean a higher price.
Sandwiches for the Super Skinny (aka Fat Man Beware)…
- Most of the Cold Sandwiches. If it says that it is on “bread”, it means sliced bread, and sliced bread almost always means small. You are going to do a little better with “Baguette” or “Ciabatta”, but all of the cold sandwiches on bread are pretty tiny.
- The Grilled Cheese Sandwiches. The Fontina is by far the worst at $9.50. There is no question that black trumpet mushrooms with white truffle fondue is a delicious combo, but if you are looking for filling, you’ll want to stay away from expensive ingredients like this. They cost more, but don’t fill you up as much. The other two grilled cheese sandwiches are tiny as well, but at least they clock in at $5.50 and $6.50 respectively, leaving you a little room to fit some more eats under the $10 cap (a soup or side dish perhaps?).
And now for us fatties… once again realize that none of these sandwiches are going to leave you stuffed- but they are heartier choices than the ones listed up above, and will leave you feeling slightly less ripped off.
- Roasted turkey ($9.50) - Meat is going to be a huge help in getting more full, and they give you a decent number of layers, in addition to a couple strips of bacon, and some avocado- another big plus. And while the ciabatta roll is not huge, it’s heftier than then the sliced bread.
- Chicken Breast ($9.75) and the Meatloaf and Cheddar ($9.50) - I didn’t get to try these two sandwiches, but I’m assuming the same concept applies as in the roasted turkey sandwich. Meat = More Filling
- Slow Roasted Pork ($8.50) - You know how I get about pork. Photo says it all… although the pork sandwich at Sophie’s/Tina’s is a much better value (that thing is ginormous), you may feel better about yourself after the ‘wichcraft one.
For a decent middle ground, go for the hot marinated eggplant sandwich ($8). Without meat it’s a little less filling, but it’s on ciabatta, so it’s bigger than the cold sandwich options.
In the end, the most filling option may be the soup and sandwich. $8.50 will get you half a cold sandwich, plus a soup which can be pretty filling (it also comes with two little bread stick cracker things). But I think the real winner may be to order the $5.50 whole grilled gruyere sandwich, with the $4 cup of soup. $9.50 + tax, and the most food for your money.
Or you can just do what most people that eat at ‘wichcraft do. Get a job that pays six figures so you don’t mind ordering two sandwiches, and spending $20 on lunch!
‘wichcraft, multiple locations in Midtown
- Bryant Park Kiosks (40th-42nd St. on the 6th Ave. Side)
- Rockefeller Center Concourse (on the West side of the concourse, near the bathrooms on the way to the Post Office)
- 555 5th Ave. (on 46th St. btw. 5th & Madison)
- 245 Park Ave. (near 47th St.)
- 34th & Broadway (*Coming Soon*)