Midtown Lunch

I’m so sorry to be the bearer of bad news, because I know how much Midtown Lunch readers love Qdoba, but apparently the burrito chain has pulled out of Manhattan entirely. From their Facebook page: “We’re sorry to announce that all of our Qdoba Manhattan locations will close on Thursday, 6/27 at 3 p.m. We’ll still be serving up your favorites at Qdoba locations in Staten Island, Queens and Northern New Jersey. It has been great serving you, and we hope we can share delicious meals with you again in the future. Thank you for your patronage at these restaurants. If you have any questions, please contact Social@Qdoba.com.”

According to The Real Deal, Qdoba had seven locations in Manhattan, four of which were in midtown. Oh well.

Word has come that in addition to the two new Baja Fresh locations, we’re also getting another Chipotle on 7th Ave. btw. 37+38th and another Qdoba on 3rd Ave. and 40th Street.  That will bring the total to almost 20 new burrito chains in less than 3 years!  Don’t get me wrong… I’ll admit to getting excited about Baja Fresh (Is it real Mexican food? Of course not. But it was my goto lunch when I was broke and living in L.A. for two years.)  But overall this trend is kind of worrisome.  The chain-i-fication of Manhattan food has been slowly happening for years now, but the bad economy looks like it’s accelerating the whole process.   With so much real estate open around the city, big chains are the only businesses with the kind of money you need to expand, and survive through this crappy economy. Sure, I want In N Out Burger, Chick Fil A, and Panda Express to open in Midtown. But not at the expense of Blarney Stone, Cafe Cello, and Hing Won.  Can’t we have it both ways?

Thanks to Lunch’er Rebecca for sending along the photo.

I try my best not to be too negative on this site, but that doesn’t mean you shouldn’t be able to vent. Every once in awhile I’ll share some of the more angry useful emails I get in a post called “Airing of Grievances”. (If the Eater Complaints Dept. would like royalties, I’ll be happy to pay up…) As a former Los Angelino I can relate to this one (although I don’t know if authentic is the word I’d use for Baja Fresh and Wahoo’s.)

Tried the new Qdoba today. More like Qdon’tbother. Blech! More Mexican food for people who’ve never been west of New Jersey. It’s like a Subway with tortillas and beans instead of lettuce and bread with big knives baked into it. I went for the “hot “ salsa and couldn’t even taste it. Also opted for the “3 Cheese Queso” burrito. I thought it would be three actual cheeses like a real Mexican place might provide… It was pump cheese. Pump cheese! Pump cheese belongs on your 2am, 7-11 nachos not on a friggin burrito!

Upside? The massive, albeit bland, burrito was only 5 bucks and it came with a sweet “I heart Qdoba” t-shirt and a fancy customer loyalty card. I don’t heart Qdoba but I do heart a big-ass, $5 dollar lunch on 50th St. (btw. 6+7th)

But wait, there’s more (not alot, but some things need to go after the jump to protect the children)  Read more »

You know what I say… the only good Chipotle is free Chipotle, and two more Chipotles opening soon in Midtown should mean two opportunities for free burritos.  The first one is on 45th Street btw. 5+6th and is tentatively scheduled to open on Monday July 14th.  Usually free burrito day is the day before the grand opening, but that would be a Sunday and very disappointing.  I’ll confirm as we get closer to the date… but let’s hope July 14th will bring gratis burritos.  Maybe that will make up for their grossly misleading calorie postings.  Signs for the second location have gone up on 50th and Park, but no date has been set for an opening.

In other chain burrito news, if you work on the west side and were jealous of the east side Qdoba alternative- the west side will soon be getting its very own Qdoba on 50th btw. 6+7th.  Huzzah! 

Have you seen a new place set to open up in Midtown?  Email the news, with or without a photo to zach@midtownlunch.com

According to their website, a 3rd Midtown Qdoba (on 46th btw. Madison & 5th), is coming soon.  I tried the newest one on 53rd St. & 3rd Ave., and I have to say I don’t find it to be that much different then Chipotle (or, as the kids say- “meh”.)  The selection at Qdoba is a little larger, so the chances of finding that one thing you can tolerate is greater- but I ain’t willing to put in that kind of time.  So, if you’re sick of Chipotle, and looking for something new, you’ll probably enjoy Qdoba.  If you hate Chipotle, and are hoping for that burrito savior, I’m guessing this probably won’t be it.  (The Baja Fresh vigil continues…)

While Chipotle expands its Midtown holdings, other Midtown Lunch favorites are branching out.  Five Guys & Sakae news, after the jump… Read more »