Midtown Lunch

This just in from Lunch’er “Matt”: “Not sure if this has been reported yet (I didn’t see anything) but the Free Foods NYC on 52nd btw. 3rd+Lex is closed! It was definitely open last week when I passed by and I even saw the chef ordering product out front. In hindsight maybe he was [...]

Following in the footsteps of Chop’t, FreeFoods NYC (on 45th btw. 5+6th & 52nd btw. Lex+3rd) is introducing their own version of the banh mi today.  Of course “their version” means it’s free range chicken and wildly overpriced.  It comes topped with pickled carrots, toasted peanuts and red chili mayo on a Sullivan Street Bakery [...]

I think most people will agree that the biggest surprise of the Midtown Lunch Sandwich Challenge was the duck pastrami reuben created by FreeFoods NYC (on 45th btw. 5+6th & 52nd btw. 3rd+Lex). It was so delicious, that most of us were willing to ignore the fact that it was kind of small, and [...]

A few months ago FreeFoods NYC made the exciting announcement that their Midtown Lunch Sandwich Challenge Entry, the amazing duck reuben, was going to be permanently added to the menu (in addition to a few more Midtown Lunch’ish sounding sandwiches.)  However, they neglected to mention one incredibly important thing:  the Duck Reuben is now $12.  [...]

Duck Pastrami Reuben. Photo by Food In Mouth
FreeFoods NYC may be expensive and a lot of their food might be completely against what Midtown Lunch stands for, but you can’t fault them for trying.  Their Duck Pastrami Reuben was one of the best entries of the entire Midtown Lunch Sandwich Challenge, and apparently they’ve [...]

According to their newsletter, FreeFoods NYC was created “specifically for busy professionals who value their health, have an active lifestyle and still love to enjoy full flavored, creative food on a daily basis.” (That’s me! Minus the “value your health” part… and the “active lifestyle”, unless walking around Midtown looking for gross food from carts [...]

More Sandwich Challenge News: As you know Friday is the last day for Certe’s Thanksgiving Dip, but FreeFoods NYC has decided to extend their Duck Pastrami Reuben into March.  Originally the sandwich was going to be a Feburary special but the response has been so great they’ve decided to keep it on the menu for the time [...]

Matt Kenney, chef of FreeFoods NYC and well known vegan chef, responds to the question of how he could submit a duck sandwich to the Midtown Lunch Sandwich Challenge: “Competitive spirit perhaps – I felt it was important to show our diversity and attention to detail with all of our cuisine, not just that which [...]

We could go back and forth about whether or not FreeFoods NYC is a true Midtown Lunch (it’s not), or whether or not I should even be eating at a place like this (I shouldn’t).  But the simple fact is this.  They made a new sandwich, put it on their menu, called it “The Midtown [...]

So far I have managed to avoid FreeFoods NYC, the expensive, mostly organic, new deli with an emphasis on raw and vegetarian foods (they do have meat though). I’ve got nothing against their food… just the price, which can get pretty expensive, pretty quick. Luckily for those who were interested Kathy YL Chan, from [...]