Midtown Lunch

Clearly I wasn’t going to win the free lunch for a month from FreeFoods contest with the essay I wrote (although surpringly they included one of my quotes in a list of their “submissions,” even though I never technically entered it), so I probably won’t be eating at the super expensive upscale organic deli owned by Matthew Kenney anytime soon. (Many have commented that it tastes good, but I just can’t bring myself to spend the money.) But I know there are a lot of vegetarians, and organic food enthusiasts (it’s not all vegetarian stuff) who can afford it, and lucky for those people Kathy YL Chan (from A Passion For Food) was willing to take a hit for the team, and eat her way through the FFNYC menu. Here is her report… (those who get offended by overpriced healthy food, avert your eyes now.)

Full disclaimer: I am a pork lover, I am a foie gras lover, and prefer my bread toasted with melted lard smothered over the top. I eat dessert till no end, and then chase it with a beer or two. But every now and then, it’s rather interesting and fun to delve into the vegan world. Hence, my report on FreeFoodsNYC (which is not entirely vegan, or vegetarian for that matter.)

The new FreeFoods NYC is exactly what we don’t need in this economy: very fancy-smanshy, very-expensive organic, vegan, and raw food version of a standard Midtown deli. Regardless, it’s pretty tasty and I’ll confess to a growing addiction.

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Unlike Oren’s, who is only giving away free coffee tomorrow for a couple of hours, FreeFoods NYC is offering a coupon that will get you free coffee every day this week at their new location on 52nd btw. Lex+3rd.  (Click on the coupon to print it out.)  But more exciting is the news that they are having a contest to give away a whole month of food for free:

To enter simply submit a 250 word or less email, no later than this Thursday, with the subject: “Why I deserve FreeFoods for 1 Month” and send it to eatfree@freefoodsnyc.com.

You know what?  I think I’m going to go for it.  Why shouldn’t they give the prize to a meat loving, expensive lunch hating, fatso like me? My award winning essay is after the jump.

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The second location of Matt Kenney’s FreeFoods NYC opened this morning on 52nd btw. Lex+3rd in the old F&B Gudtfood space. The original location (on 45th btw. 5+6th) was always a little too rich for my taste, but vegetarians, vegans, and fans of organic food who work in Midtown East (and don’t mind spending the extra money) should be excited for this new option. Maybe if the economy rebounds, or I win the lottery, I’ll try their by the pound buffet (it looks pretty damn amazing.) They will open at 10am every day this week, with breakfast and regular hours (7:30 am opening time) beginning next Monday.

FreeFoods NYC, 150 E. 52nd St. (btw. Lex+3rd), -212-302-7195

Despite the high prices, and the economic issues facing lunchers, it appears as if Free Foods NYC (on 45th btw. 5+6th) is doing well enough to open a second location where F&B Gudtfood used to be (on 52nd btw. Lex+3rd). Lunchers looking for the best bargains won’t care about this one, but if you are really into organic food, and don’t mind spending the extra money- this is your best option in Midtown.  Even I’ll admit, their buy the pound buffet (which is quite possibly the most expensive in the city) looks pretty damn tasty.  It’s what I refer to as the “If I were a rich man” lunch.

The sign says that they are planning on opening fall of 2008 (which would be now), but from looking at the plywood, I’m guessing it won’t be for at least another month.  A photo of that (for those of you who get excited about construction sites) is after the jump.

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The Fish Sandwich at Kim’s Aunt Kitchen Cart comes on a hero roll!
Posted to the Midtown Lunch Flickr Photo Group by “The Flooz”

• The Treats Truck is (again!) hoping to park  parked on 45th & 6th today, in a space vacated by a hibernating Ice Cream Truck.  Check their website for updates… 
• At Sun Yip/Ho Yip on 45th btw. 5+6th, the price of the by the lb. buffet after 2:15 has gone from $3.75 to $3.99.  
• Serafina at the Time Hotel (49th btw. 7+8th) opens tomorrow
• The Goodburger on 45th btw. 5+6th is still a “few weeks away” from opening
• Sakae Sushi (with the conveyor belts) on 43rd btw. Lex+3rd isn’t even close to opening
• The Yolato near Grand Central is *supposed* to open on Tuesday the 13th.
• FreeFoodsNYC is starting to come into its own.  Saw a little bit of a lunch crowd in there yesterday
• If you live in Brooklyn (or are looking for an excuse to go there on a Wednesday night), tonight is the 1 Year Anniversary Party for The (Amazing) Brooklyn Kitchen (Williamsburg’s version of Williams Sonoma, on Lorimer).  It’s taking place at Union Pool, and there will be food, and music, and THE BODEGA CHALLENGE (which I will be participating in, in a judgemental role).  And the best part is, it’s free… so come check it out.

Free Foods NYC, the brainchild of Chef Matt Kenney from Pure Food & Wine, is opening today on 45th btw. 5+6th.  They are putting the finishing touches on the place this morning, and plan on being open by Noon for lunch.  I caught a partial glimpse of the menu on the wall, and with Salads & Entrees all over $10, it looks like Midtown Lunch might be priced out of this one.  The sandwich menu was on the far wall, so I couldn’t see the prices… Either way, the place looks pretty nice and I’m sure will be a welcome addition to all the well paid Midtown’ers who are looking for a more upscale deli experience.

Any rich Midtown vegetarians or organic food enthusiasts want to be our guinea pigs?  Check it out and report back…