FreeFoods BBQ Brisket Sandwich is Another Triumph (And if They Raise the Price I’ll Kill ‘Em)
I think most people will agree that the biggest surprise of the Midtown Lunch Sandwich Challenge was the duck pastrami reuben created by FreeFoods NYC (on 45th btw. 5+6th & 52nd btw. 3rd+Lex). It was so delicious, that most of us were willing to ignore the fact that it was kind of small, and very expensive ($9.95). It was especially hard for those who vowed never to step food in a place that serves the kind of super expensive raw/vegan/organic/yuppie food that FreeFoods is known for. But the sandwich was freakin’ awesome. And in the end taste triumphs over everything.
And then the
unthinkable thing we knew was going to happen, happened. They raised the price. Part of the Midtown Lunch Sandwich Challenge is that everything had to be under $10… so they introduced it at $9.95, only to raise it to $12 now that the sandwich is so popular. Normally I would institute an immediate boycott, but FreeFoods was too smart for that. They simultaneously introduced a new $9.75 sandwich, that sounded too good to pass up. It’s not part of the Sandwich Challenge, but the owner admitted that they made it with the Midtown Lunch readers in mind. Sloppy Leo’s Brisket Melt.
An ok amount of Brisket, smothered in agave BBQ sauce, topped with carmelized onions, and hickory smoked gouda, on two slices of Sullivan Street Bakery filone. Oh man. We’ve got another winner people. The BBQ sauce is perfect, with the agave adding this amazing fruity sweetness (but not too sweet) that makes it completely different than any other bbq sauce I’ve had before. The brisket is great too, with a nice thick layer of perfectly cooked fat that melts in your mouth. You can never go wrong putting anything on Sullivan St. Bakery bread. The cheese adds that wtf factor, and I didn’t notice the onions- but all together it made for an amazing amazing sandwich.
What can I say? I’m a big fan. Yes, it’s too small. Yes, I freakin’ hate paying $9.75 for a small sandwich. Sure Daisy May’s BBQ Cart might be better. (And if you are a BBQ purist, where smoke trumps all, you’ll probably hate this sandwich.) But in the end, for me, taste trumps all and I will admit that you guys have somebody in the kitchen doing something right. I thought I was out… but you keep pulling me back in.
But, let me say this FreeFoods NYC… I’m a superstitious man. And if some day you should decide that this sandwich is too cheap, or the ingredients are too expensive, or this sandwich is struck by a bolt of lightning and accidentally becomes $12, then I’m going to blame some of the people in this room. And that I do not forgive. But that aside, let me say that I swear, on the souls of my grandchildren, that I will not be the one who will break the peace we have made here today. (Unless you raise the price of the sandwich… and force us to boycott!)
Free Foods Pulls Terrible Duck Reuben Bait and Switch!
FreeFoods is Adding a Few More Sandwiches for the “ML Crowd”
FreeFoods Duck Pastrami Sandwich is a Triumph. A Freakin’ Expensive Triumph.