Midtown Lunch

A brand new sweets truck just hit Midtown, and is giving away free samples for the next couple of hours on 55th btw 5+6th. . They’re not selling anything just yet, but their menu includes croissants, cookies, cake, muffins, and quiche. They’re affiliated with One Girl Cookies in Brooklyn, and will carry some of their items, plus a host of homemade recipes. Plus about 20% of the stuff will be baked right on the truck.

They hope to be in this spot every single day (but you know how that goes.) More details to come when they launch their website and twitter (of course) in the next couple of days (and I’ll post a photo of the menu here once I get home.). They’re still testing eveything out right now (this is their very first day) but if you want a free sample, now is the time. Freeloaders engage.

Check out a photo of the menu after the jump…

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Apparently Monday at 1:30pm is the time to hit up the new Baja Fresh on Lexington btw. 45+46th.  5 people in line.  Nobody at the salsa bar.  Got my food in five minutes. (A stark contrast with… I don’t know… say… opening day.) Finally, the chance to enjoy one of the things I really miss about living in Los Angeles: the Baja Chicken Burrito.  Since this chain opened up their first Manhattan location last Monday I’ve heard a lot of words thrown around.  Overrated, overhyped, meh.  To those people I say… you may be right.

Expecting Mexican food greatness from Baja Fresh is like hoping for rare roast beef on your Arby’s Sandwich. And complaining that it’s not real Mexican food is like wishing that In N Out Burger served thicker patties. You don’t compare In N Out to JG Melon; you compare it to McDonalds.  In other words, in the world of fast food pseudo-Mexican corporate chains (Chipotle, Qdoba, Taco Bell), Baja Fresh is the king. And in a terrible Mexican food city like New York, any decent addition is welcomed with open arms.

Of course I base that opinion entirely on the Baja Chicken Burrito, which is pretty much the only thing I order at Baja Fresh. But after hearing negative things about the New Jersey locations of Baja Fresh, I was concerned that this NYC franchise wasn’t going to be able to pull it off.

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After a few months of being out of commission, Wafels and Dinges hit the road again a few weeks ago with a brand new, tricked out truck.  To celebrate, they gave away free wafels on Thursday… so naturally I was there to wait on line and get my bit of free waffle goodness. The new truck is quite a sight to behold, with a giant lit up menu and newly installed speakers that pump 50s music from Sirius/XM satellite radio onto the street.  If you’re really lucky, they’ll throw on the kind of annoying/kind of amazing “Waffle Song” while you’re waiting on line.  It’s really loud, and I’m guessing at some point it’s going to get them kicked out of at least one of their regular spots.  After15 minutes of hanging out, and listening to music, I thought for sure the guys serving the waffles were going to jump on top of the truck and start singing and dancing.

For free waffle hour, you got a half portion of whichever kind of wafel you wanted (brussels or liege) topped with two dinges (I went with banana and chocolate.)  Delicious.  Of course, the fact that it was free helped tremendously.  I’ve never actually done a proper post about the Wafels and Dinges Truck, which spends a few days a week in Midtown.  As you may or may not know, they not only sell waffles with sweet toppings but they also have savory waffle topped with BBQ pork and cole slaw that’s perfect for lunchtime. I posted about this when they introduced it back in October, but never actually got to try it for myself.

Well, as long as I was there…

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Remember how I said I didn’t understand the whole banh mi backlash?  I take it back.  Chop’t, the salad chain with 3 locations in Midtown, has now introduced a banh mi cobb, featuring “Niman Ranch Pork alongside a blend of mesclun and cabbage, jalapenos, pickled carrots, cucumbers and a homemade chili-lime dressing.” Ok, now I’ll admit that maybe this has gone a bit too far.

If you are a big fan of the pizza at Cer té (yes,apparently it’s Cer té not Certe… who knew?) on 55th btw. 5+6th than you will be very excited to hear this news.  The owners of Cer té have taken over the former Quizno’s on 56th Street (btw. Park+Lex) and will be turning it into the city’s first “green” pizzeria.  What does that mean? The building will be LEED-certified, food will be delivered by foot or via hybrid truck, all supplies will be purchased locally, and the pizza boxes, utensils and paper goods will be made from recyclable materials.

But what about the food???

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Yesterday our Downtown Lunch correspondent Daniel Krieger spotted a Vinny Vincenz Pizza Truck parked near the South Street Seaport.  Apparently they’re testing out the spot for a month to see if they can make it work.  Daniel will have a full report tomorrow in his weekly Downtown Lunch column… but in the meantime if Midtown Lunchers are looking to check it out, another Vinny Vincenz truck was spotted today on 40th btw. B’way+6th.  (They’re everywhere!!!)  Not sure what the deal is, or whether or not that spot is permanent.  Sadly Mr. Vincenz is not on the twitter yet.

According to Slice overlord Adam Kuban it’s not his favorite pizza from a truck, but it’s good  it’s “worth going to” and “about as good as you’re going to get” from a truck (which in general is not his favorite type of pizza.)  Check out Slice’s complete coverage of Vinny Vincenz here.

It looks like the short lived Empanada Joe’s (on 8th Ave. btw. 43+44th) is becoming a place called Roma Pizza.  If the look of the sign is any indication, I’m guessing this will be just another generic 8th Ave. New York City fast food pizza place (aka for the tourists.)  I guess only time will tell.

A new little kosher falafel & sandwich nook has popped up on 37th Street btw. 5+6th.  The owner used to have a small restaurant in Brooklyn, until his customers encouraged him to move to Midtown.  With Olympic Pita (on 38th btw. 5+6th) and Crisp (on 40th btw. B’way+6th) just a few blocks away, and Maoz coming soon to Broadway and 40th, Midtown South is starting to get a little falafel heavy.  But the price is right, and everything is Kosher so who knows?  You can probably never have too much falafel in Midtown.

I couldn’t decide between their baguette sandwiches (pastrami, corned beef, etc.), their schnitzel (fried chicken cutlets) or their falafel. But in the end the falafel won out. (You’ve got to start with the basics.)

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If you like to eat, chances are you like to drink (read: a lot of you are freakin’ lushes), so I thought maybe it was time to introduce a happy hour column to the site. Every week, our Happy Hour Correspondent “Mamacita” will post about a different bar in Midtown that fits the Midtown Lunch mentality: unhealthy food, not lame (unless it’s lame in a cool way), and most importantly… cheap. This week, the Happy Hour Post is good enough to double as a regular Midtown Lunch post. And quite frankly, what better way to kick off Memorial Day Weekend with a lunch of pizza and takeout beer in a soda cup!

There are almost more Pronto Pizzas in Midtown than there are generic delis. If you are in the mood for dodgy free street sushi you can go to the one on 55th St. If you are yearning to bite down on a terrible looking gyro, then head to one of the two Prontos on 48th (I don’t know what the other one is good for.) But if cheep-ass beer and pizza in an … umm … “unpretentious” atmosphere is what you’re looking for, than the 41st Street Pronto is the dive for you!

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Been getting a lot of emails about the new cupcake truck launching in NYC tomorrow.  No sign of Midtown on their preview schedule– but the truck was started by a couple of NYU New York Law School grads who couldn’t get lawyer jobs, so I’m guessing they’ll want to flaunt their new business in the faces of those that spurned them. In other words, it’s only a matter of time before they start parking outside Midtown law firms. UPDATE: SENY is reporting that they plan on parking in the Herald Square area from 9am to 5pm.