Midtown Lunch

Back in January we reported that the Crisp on Wheels Truck was splitting with the growing fast food chain of the same name. Just a few weeks after that, the truck was re-branded as The Pocketful with no trace of the Crisp logo anywhere. I’ve walked by this new truck on multiple occasions along Sixth Avenue and see people lining up for free samples trying to figure out what happened to Crisp on Wheels.

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We’ve always been a fan of Crisp and their unique brand of falafel, first from their original store on 3rd Ave. to their 40th street expansion and then finally at their food truck.  But all is not well in the Crisp empire. We got a tip from Lunch’er sparmethecensor that the Koreatown location of Crisp on 32nd Street between B’way and 6th, which opened barely a year ago, is now closed.  Maybe they should have tried serving a kimchi topped falafel?

But the real shocker came in in the form of an email to everybody on Crisp’s mailing list…

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Good news for Herald Square area lunchers in need of reliable falafel options. There’s a Crisp that’s opening on 32nd between Broadway and 6th Ave, just a block over from the edge of K-town. I took a quick peek through the glass, and it looks like the restaurant is nearly operational, so expect an opening soon…

Last month we reported that Crisp, the unique falafel place with 3 locations in New York City, would be launching a food truck. It took a little longer than they expected (it always does) but we’re hearing that they are finally ready to go and the truck will soft launch on Thursday in the Flatiron District (on 26th and Park) serving up falafel and hummus bowls. Follow them on twitter @crisponwheels or on the ML Twitter Tracker for more details.

The grass is always greener? Earlier today Schnitzel & Things, the super popular schnitzel mobile that spends a lot of time in Midtown, became the latest food truck to open a brick and mortar storefront (on 3rd Ave. btw. 45+46th). But the trend is going in the opposite direction as well… we just got word that Crisp, the unique falafel chain with two locations in Midtown (and one Downtown), will be launching its very own food truck next month. “Crisp on Wheels” will offer falafel “handbag” sandwiches, hummus bowls and Amanzi teas, and plans to hit the streets on April 4th. The plan is too soft open in areas like Soho and the Upper East Side, before trying to hit up the mean streets of Midtown (always a good plan) and, naturally, you can track their progress via Twitter and Facebook. Unlike schnitzel or Korean tacos, there isn’t really a shortage of good falafel sandwiches in New York City, but the move from brick and mortar to food truck seems to have worked for Taim…

Related:
Crisp: Abomination… Or One of the Best Falafel in the City

After reading about Crisp’s new falafel burgers I knew the day would come when my stomach would crave falafel, burger, and fries at the same time and BAM! A few days ago it happened. I went in thinking that I’d get the classic or maybe a chili cheese, until I saw that a new burger has appeared on the menu: The Baba-Burger ($6.25). Babaganoush and goat cheese on a falafel burger?

This is about to get crazy!

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What’s slightly healthier than a cheeseburger? A falafel cheeseburger. And for those of you with “Eat healthier” New Year’s Resolutions, our favorite crazy falafel place Crisp, has delivered such a thing. In the past week, Crisp has undergone another menu change, adding three types of falafel burgers, veggie chili, and a design your own sandwich/salad option (allowing us to recreate “The Taj” or “The Asia”). Me, I wanted in on this falafel burger.

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Earlier this week Crisp (the craaaaaazy falafel place with two locations in Midtown) unveiled their brand new VIP “Green” card.  We don’t normally promote marketing crap like this- but this bad boy is kind of a good deal if you eat at Crisp enough.  The card lets you buy any sandwich, hummus bowl, or salad for just $5 with the purchase of any drink all day, every day.  Plus $2 desserts, access to special buy one get one free deals, and reward points for every $1 you spend at Crisp, which can be  used as credit for future purchases.  The card costs $49, and lasts for 13 months (aka $3.75 a month) so if you go to Crisp at least twice a month the card should easily pay for itself (or so they say.)  If you can’t be bothered to do all the math mumbo jumbo necessary to see if the card is worth the $$ to you, we’ve got one to give away for free to one lucky luncher.  All you have to do is put in the comments why you should get the card, and you’re automatically entered to win.  You have until Friday (10/15) at Noon to enter.