Early this spring, we reported that an exceedingly small new storefront called Simply Sliders was opening on 43rd St. (btw. 3rd+Lex) and we assumed they’d be selling the eponymous miniature burgers. Well, Simply Sliders is now opened and not only are they selling tiny burgers, they’re selling tiny burgers that rival any burger in Midtown (I think so, at least).
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Is Midtown ready for another build-your-own lunch chain? Roti Mediterranean Grill, which was scheduled to open its first New York location downtown last month, is set to open another location this summer on 43rd St. in between Lexington Ave. and 3rd Ave. Roti’s menu consists of pita sandwiches, salads, and rice platters with grilled meats, vegetables, and falafel. But with Crisp and Naya Express just around the corner, plus Hot Clay Oven moving in, will Roti be able to compete?
But wait. There’s more…