Remember when 99 Cent Fresh Pizza operated in Midtown with a monopolistic iron fist? Their original location, behind the Port Authority on 9th Ave. and 41st, has always been well known for its constant line, and fast service. A slice of pizza for 99 cents is not going to be the best tasting slice you’ve ever had, but there are always customers- insuring a fresh out of the oven slice every single time. It may not be a taste revelation, but it certainly revolutionized this fat guy’s view of a slice as a viable snack (i.e. if it costs $1, you can consider it a snack.)
Naturally they expanded to 43rd btw. Lex+3rd a couple of years ago, and quite possibly put Prince Deli out of business (it became a Five Guys Burgers and Fries today, actually.) So it’s no surprise that competition was going to eventually take aim. 2 Bros Pizza popped up behind Port Authority back in April, with what I think is a superior slice- and there is no doubt it has hurt business. So I’m guessing the owners must be equally scared about the nameless 99 Cent Pizza place which opened last month on Lexington btw. 45+46th (right around the corner from the second location of 99 Cent Fresh Pizza.) 2 Bros is a completely different product, making a side by side comparison pretty easy (Slice agrees with me about 2 Bros. being better), but this new spot on Lexington is run by a former employee of the 99 Cent Pizza place on 43rd. So naturally I was expecting both places to taste exactly the same.
Not so says this commenter, declaring the new place on Lexington the better slice. Clearly I needed to check this out for myself.
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Posted by Zach Brooks at 11:45 am, December 7th, 2009 under 99 Cent Fresh Pizza, Pizza.