$1 Slice-o-Rama: Breaking Down the 2 Bros. Slice
Anthony Bourdain described the “utility slice” as the basic NYC pizza aptly and well. Sometimes all you want is just a slice or two of pizza and a can of soda. 2 Bros has since defined this subset by cranking out plain pie after plain pie, with the occasional outlier of pepperoni pies or mushroom pies, and offering pizza at $1. Earlier this year, we saw open pizza wars break out on one block – the revolution of a 75-cent slice. How in 2012 can this be legitimately done? Where are the corners cut? There has to be some kind of clarity shed on the phenomenon of the dollar slice. People love it and line up to get it. We don’t expect greatness for a buck a slice, but compared to the $2 and up slice, it’s a revolution in value. And as with any revolution, there will be winners and losers. Whose slices are Bolsheviks to the deposed Romanovs? Whose crusts lie guillotined and whose comprise the Directoire? Has 2 Bros become the Batista to an up-and-coming Fidel?
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Posted by MJP at 11:30 am, August 23rd, 2012 under $1 Slice O Rama, 2 Bros. Pizza.