Midtown Lunch

I came across the Treats Truck yesterday and the winter special is a cup of Mexican hot chocolate for $2.25 made out of Abuelita cocoa. She also makes an amazing Mexican chocolate brownie ($3) that is perfect for dark chocolate lovers, and anyone (like me) that doesn’t like a sickly sweet snack. It’s moist and abundant in flavor. Check it out now! Dooo iiiiiiit!  The Treats Truck is on 45th and 6th today from Noon to 3:30pm.

Valentine’s Day might not be until Sunday, but the Treats Truck will be hitting the road with their V-Day treats starting today. This year they’ll have heart shaped sugar cookies with red sprinkles for $1.50, bags of red and pink sugar heart shaped cookies for $6.00, heart shaped linzer cookies for $2.00, and they will also be doing personalized heart shaped sugar cookies. The Treats Truck crew says they can personalize the cookies with anything… “A name, phrase …whatever will fit! ” The personalized cookies will run $2.50 for a big cookie or $2.00 for a small cookie and you need to preorder by phone or email. Think of it as you chance to create your own Conversations Hearts. I’m sure you can come up with something better than “Fax Me” or “Foxy Lady.” Check their twitter account, or the ML Twitter Tracker, for their exact location.

45th Street’s loss is Midtown North’s gain today! The Treats Truck was forced out of its normal Wednesday spot this morning by a movie production, so instead Kim decided to park on 55th btw. Park+Madison. (Thankfully it didn’t effect the Kiwk Meal cart, so I got my farewell lunch!)  You can find the Treats Truck right next to the Papa Perrone Truck until 3:15 this afternoon, and if all goes well it might end up being a regular spot for the Treats Truck… so get out there and support!

It looks like Wednesday afternoons are going to be a wild-card for the Treats Truck.  From their weekly newsletter: “Starting this week, each late Wednesday afternoon, we will pop up in new spots people have requested! This week, the UES. Next week, somewhere near 26th St and 11th Avenue. After that, hmmm….any suggestions?” Don’t worry though, this new afternoon thing won’t effect their lunch schedule. The Treats Truck will still be parked on 45th and 6th every Wednesday from Noon to 3pm.

The week that gross food fanatics have been waiting for is finally here… “This is Why You’re Fat: The Book” is out, and to celebrate they’re having an Eat N Tweet Challenge today involving 6 NYC food trucks (and a lot of over the top lunch specials). The way the contest works is this: every 20 minutes, starting at 11am, @TIWYF will be twittering one by one the locations of each of the 6 trucks in the city selling a special item inspired by the book (i.e. disgustingly delicious). The first person to hit up each truck, and twitter photos of themselves @TIWYF with each of the six specials will win a private food cart party of your choice with 25 friends, and This is Why You’re Fat gift bags with free copies of the book! I know a lot of you have twitter blocked by your offices, so we’re adding @TIWYF to the Midtown Lunch Twitter Tracker for the day so you can follow along.

The best part is, even if you can’t make it to all six trucks you can still try any of the This is Why You’re Fat inspired menu items. And I’m pretty sure at least three of the six trucks will be in Midtown tomorrow. Find out which ones, plus more tips, after the jump.

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Ask and ye shall receive!!! Miss Softee (who we profiled on Tuesday, from the Queen Frostine crew) has teamed up with the Treats Truck to create an ice cream sandwich! A squirt of soft serve, sandwiched between two (delicious) Treats Truck chocolate chip cookies.  Amazing… don’t let the weather discourage you from this one.  I love it when insane dreams become a reality.  Oh, and did I mention it’s only $4 (which is a great deal considering the two cookies alone from the Treats Truck would cost $2.)

Check out a photo of this wonderful creation after the jump…

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Saw this message on twitter from Miss Softee to the Treats Truck yesterday and it gave me a great idea! Two chocolate chip cookies from the treats truck, plus a squirt of soft serve from Miss Softee’s ice cream truck would make quite the awesome ice cream sandwich- don’t you think? Ideally this would be perfect on Tuesdays and Thursdays, when the Treats Truck is parked on 38th & 5th and Miss Softee is parked on 40th and 5th. But I suppose if you liked the idea enough you could walk from 45th and 6th (where the Treats Truck is parked today) to 40th and 5th.

I actually suggested this idea to Kim a couple of years ago as a way to smooth things over with the Mister Softee truck that parked on 45th and 6th (as you may recall, he wasn’t too excited when the Treats Truck showed up on the scene.) I think now it’s time to make this happen! Even if it isn’t officially endorsed, I’m sure that you could buy two chocolate chip cookies from Kim, walk them over the Miss Softee truck- and she would be more than happy to sell you a squirt of soft serve for a couple bucks.

Related:
Meet Queen Frostine: The Ladies of Mister Softee