Midtown Lunch

Part of the reason I’m just fat, as opposed to morbidly obese, is that I cook dinner at home on most nights. And most of my cooking knowledge has come from my wife (she trained me early and well), Jamie Oliver, and Mario Batali. Years ago, when I was unemployed, I used to watch Molto Mario all the time… and I pretty much learned most of what I know about cooking Italian food from that show:

Use the cloudy pasta water to loosen up your pasta dishes (which should be more about the noodle, and only lightly coated with the sauce), everything gets finished with a drizzle of extra virgin olive oil, and finally- you don’t put cheese on seafood. That last one always seemed weird since cheese goes good on everything, but I trusted Mario, and would always forgo parmesan on my fettuccine with shrimp (my wife never held back, and openly laughed in my face). This went on until went went to Chile and had the most amazing scallops covered in melted parmesan. They were delicious, and I finally decided… if it’s good enough for the Chileans, it’s good enough for me!

With that in mind, I visited Lazzara’s yesterday to try their entry in the Midtown Lunch Sandwich challenge.  A fried calamari and fresh mozzarella sandwich (Mario be damned!)

Read more »

Rumor confirmed: the Cucina & Co. on 45th btw. Park+Madison (in the same building as Naples 45) has entered the Midtown Lunch sandwich challenge. It’s not entirely clear if this sandwich is available for takeout in the fast food section, but it is on the menu in the cafe section. “Brisket of beef, sauteed onions, guacamole, jack cheese wrapped in flour tortilla.” A brisket buritto!? That could be interesting…

When I first posted the Midtown Lunch Sandwich Challenge I listed Sohpie’s Cuban’s fried pork and plantain sandwich as one of the major inspirations. So I was pretty pleased to hear that they were going to participate in the challenge. And while their entry (the “pernil with a twist”) isn’t really all that different from the original sandwich already on their menu, it is a slight improvement- and worthy of praise. (If for no other reason than the fact they are part of the reason this is even happening.)

Read more »

A new day, brings another sandwich entry in the Midtown Sandwich Challenge. Actually… another *two* sandwiches. That’s right. The Jamaican Dutchy cart (on 51st & 7th) has created two sandwiches, and one of them is the first vegetarian entry in the challenge. Although the spirit of the challenge is to create something outrageous and unhealthy, that shouldn’t disqualify the sandwich from being vegetarian. And I commend the Dutchy for coming up with a sandwich that allows people who don’t eat meat to take part in our fun sandwich taste off. It also helps that the vegetarian sandwich is freakin’ good.

Check them both out after the jump… 

Read more »

One of the best parts about the Midtown Lunch Challenge is how many street vendors are getting in on the act.  There was El Rey Del Sabor’s spicy Mexican cheesesteak, I hear rumors that the Jamaican Dutchy is introducing two sandwiches today, the Biryani Cart has something in the works, and there is this… from the 100% Healthy and Halal Cart on the NW corner of 55th and Park.  You may remember this cart for making one of the few salads I will actually eat in Midtown, and now with the help of Wined and Dined, he’s created a special sandwich just for us.

Read more »

Thanks to Lunch’er Chris for the Photo

I was pretty excited to get this email in the old ML Inbox recently, since the fried pork and plantains sandwich from Sophie’s was one of the inspirations for the Midtown Lunch Sandwich Challenge:

“Today I noticed that Sophie’s has a new ‘Special’ sandwich called the ‘Pernil with a Kick’.  It is almost the same as the infamous Fried Pork w/plantain sandwich but uses the roast pork (pernil) and they add their green sauce.  The pernil is more moist than the fried pork version and the green sauce does have a nice kick.  It was good.  Very good.” 

Awww yeah. Bring it on.

Sophie’s Cuban (Multiple Locations)

• Crystal Pavillion Basement Food Court on 3rd Ave. btw. 49+50th)
• Lexington btw. 40+41st

Ok, well maybe that is a bit of an overstatement… but between this, the duck sandwich at FreeFoods, and the Mexican Cheesesteak from the El Rey del Sabor cart– this Midtown Lunch Sandwich Challenge thing is turning out to be the best thing I’ve ever done for… well… for myself.  Seriously.  I can’t believe how well this is going, and after trying Certe’s “Thanksgiving Dip” (on 55th btw. 5+6th), I am ready to declare this challenge thing a complete success- even if not another sandwich gets made.

Read more »

We could go back and forth about whether or not FreeFoods NYC is a true Midtown Lunch (it’s not), or whether or not I should even be eating at a place like this (I shouldn’t).  But the simple fact is this.  They made a new sandwich, put it on their menu, called it “The Midtown Lunch Special”, and charged under $10 for it (if you don’t include the tax).  So, according to the rules set forth in my Midtown Lunch sandwich challenge, I am obligated to go and eat the sandwich and post about it.  I never said I had to like it… just eat it, and post about it. 

Standing in FreeFoods, I could feel my anger rising.  I mean, this place is really expensive.  Sure, most of it is organic, they use the best ingredients, and it is one of the few places in Midtown where a vegetarian, vegan, or raw foods enthusiast can get a decent lunch.  But I don’t fall into any of those categories, and my category (cheap fatso) is clearly not intended audience.  The sandwiches are all $11 and up (except for the ML special), the by the lb. buffet is $395 a pound (or so it seems), and their non coffee drinks are $3 at their cheapest and $8 at their most expensive.  In other words, if you want more than just a sandwich, you’re not getting out of here for less than $15. 

There is only one problem.  The “Midtown Lunch Special Sandwich”, a duck pastrami reuben, is really freakin’ good.

Read more »