Midtown Lunch

It might surprise you to hear me say this, but being forced to work in such a tourist driven part of New York City is not always a bad thing. Sure, a glut of fat mid-westerners means that Midtown will never have a shortage of TGI Friday’s, Sbarro’s and shrimp restaurants based on Tom Hanks movies. But an abundance of Japanese tourists and businesspeople create the same, albeit more positive, effect:  Midtown is full of authentic Japanese food-  and I’m not talking about sushi.  I’m talking authentic kaiseki meals at places like Hakubai (in the Kitano Hotel), ramen at places like Menchanko Tei, amazing izakayas (after work drinking and eating spots) like Sake Bar Hagi, and the grill-centric Yakitori Totto, and its two sister spots Yakitori Torys and Aburiya Kinnosuke.

Traditionally yakitori (and the izakaya that often serve it) has always been an after work or late night snack type of thing, to accompany drinking, so it made sense that these places wouldn’t be open for lunch.  Of course this is America, and my desire for meat on a stick knows no cultural boundaries!  Many of us who work in Midtown have always lamented that these places weren’t open for lunch… and as a business owner, what’s more important?  Authenticity, or paying the rent?

So, you can imagine my excitement when Yakitori Totto announced last month that they were now open for lunch. But Totto is not cheap-a single skewer costs $3+ at dinner time- and even though I had begged for this moment I secretly knew that it probably wouldn’t be cheap enough to quality as a true Midtown Lunch.

Yesterday, I walked over to 55th btw. B’way+8th for the moment of truth.

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Lunch’er Brian sends word that the new Katsuhama (on 55th btw. 5+6th) is now open.  He had lunch there yesterday, and was nice enough to send along this report:

I really like Katsu-Hama and have been waiting impatiently for the one on 55th to open ever since I saw the notice on midtownlunch as it is much closer to my office. I used to walk down to the one on 47th to eat their katsu lunch special, but it’s a bit of a trek. Even though they promised to open at the beginning of August, it took them until the very last day of the month to open, which made it more of a September opening, but it’s finally here!

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When I crave a little Japanese curry rice with fried meat cutlets I usually hit up Go Go Curry (on 38th btw. 7+8th) or Yagura (on 41st btw. Mad+5th), but for a nice sit down splurge Katsu-hama is the jam (on 47th btw. Mad+5th.) which makes this news kind of exciting…  Matsuya Foods, the company that owns Menchanko Tei and Katsu-hama, is turning Onigashmia (the Japanese spot connected to the Menchanko Tei on 55th btw. 5+6th) into a second branch of Katsuhama.  I never tried Onigashima, so I don’t know if this is an upgrade or downgrade… all I do know is it’s good news for any tonkatsu fans working in the northern part of Midtown. They’re hoping to have the location up and running by the end of the month.

Photos courtesy of Food in Mouth

I’ve always wanted to try that Bento Nouveau place (on 39th and Broadway), but after reading this review on Food in Mouth I might pass.  They have inexpensive pre-made sushi and udon noodle soups, but Danny went for the beef sukiyaki, which doesn’t look too appetizing- and that’s saying a lot because his photography usually makes the ugliest food look great. Overriding theme of the post: you’re better off going to Woorijip (on 32nd btw. 5+B’way.)

Anybody else eaten at this place?  If there is anything worth trying, post about it in the comments.

As much as I love Asian food of all kinds, there is one thing I can’t stand.  The Asian Combo Restaurant.  You know what I’m talking about.  The Chinese food restaurant that serves sushi, or the Vietnamese food place that serves pad thai.  I’m not talking about fusion cuisine, which is an entity all itself.  I’m talking about the restaurant that decides they are going to serve something for everybody- and inevitably ends up doing it none of it well.

So when Asian Station opened on 52nd btw. Lex+3rd, I was naturally skeptical.  In fact, I had written the place off knowing that it was probably too expensive for Midtown Lunch purposes. But once Lunch’er Joe forwarded along the all under $10 menu, I knew I’d have to check it out.  My cheap Asian food loving stomach won out over my combo restaurant hating brain.  And boy am I glad it did.

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Bi Bim Naengmyeon from Pro Hot Korean (on 56th btw. 5+6th)

It’s starting to get gross out, which makes eating hot ramen less and less appealing.  Thankfully summertime means Hiyashi chuka at Japanese restaurants, and Naengmyeon at Korean restaurants. Luncher Mark sends word that Pro Hot Korean (on 56th btw. 5+6th) is not serving their cold noodle dish yet, but what about the Japanese spots?

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We’re hearing rumors that the company who owns Beard Papa, will be bringing a branch of their Japanese Udon restaurant (called Onya) to the now vacant Cafe Zest space on 47th btw. Lex+3rd.  There is also the possibility that it could end up sharing the space with a new branch of Beard Papa, who just closed their counter inside Cafe Zaiya (although that part is still up in the air.)  Anybody been overseas and eaten at (or heard of) Onya before?  Is it a cheap, fast food kind of place (like Udon West) or a fancy sit down place (i.e. expensive?)  Let us know in the comments…

I’ll admit I completely dismissed Asian Station, the new semi-chic looking Asian restaurant that opened over a month ago next to Bombay Bistro on 52nd btw. 3rd+Lex. Aside from it being a little too cool for school, they didn’t have a menu in the window- and from the looks of it, there was no way it was going to be cheap enough for Midtown Lunch’ing purposes. I do love Asian food though, so I was excited to hear yesterday that their lunch specials are actually well under $10! That’s the good news. The bad news is, they serve Japanese, Chinese, AND Thai food.

Lunch’er Joe was kind enough to transcribe the menu for us. It’s after the jump…

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As much as we complain about Midtown as a “culinary wasteland”, the cart scene is probably the best in the city (rivaled only by Jackson Heights, perhaps?) When it comes to variety, we pretty much have everything- with few exceptions.  2 1/2 years ago, we even had a Japanese teriyaki cart (on 50th btw. 6+7th)- which disappeared as quickly as it popped up. Well, I’m excited to report that teriyaki has returned to the Midtown cart scene (on the NW corner of 49th & 3rd), and it is a huge improvement on the original.

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I walked by Oms/b (on 45th btw. Lex+3rd), the small Japanese rice ball specialist, the other day and noticed this sign. I have partaken in their delicious omusubi on many occasions, but never noticed that they had Udon (oden, yes, but not Udon). I’m guessing this isn’t new (because it’s on their printed menus), and I really like how you can get a special combo with Udon and 2 rice balls. Has anybody tried it?

Their sushi, on the other hand is definitely new (or, at least, no more than a few months old), and I’m sure it’s perfectly fine… but why would you opt for sushi, when you can have oh-so-delicious rice balls!