Midtown Lunch

Photo added to the Midtown Lunch Flickr Photo Pool by nycblondieandbrownie

Blondie and Brownie accepted the Murray’s Salami challenge, and proved that you can put together a tasty looking sandwich in the Grand Central Terminal Market for under $10. Ingredients: coppa from the newly opened Murray’s Salami, mozzarella from Murray’s Cheese, and bread from Corrado’s Bakery.  Also, Eater is reporting that if you spend more than $25 at Murray’s Salami, they’ll give you a four pack of Niman Ranch hot dogs.  It may be time to round up three friends, and head over to the Grand Central Terminal Market (entrance on Lexington and 43rd).

*Sigh* … Obika.  What are we going to do with you?  When I first heard that Obika, the Italian mozzarella bar chain, would be opening it’s first American outpost in Midtown I was pretty excited.  It sounded really good.  Actually, that’s not true.  It sounded expensive. Imported meats and cheeses?  There was no way this place was going to be in the Midtown Lunch price range (i.e. under $10 for a filling lunch.)  So, when they finally released the menu, and the take out sandwiches were all under $10, I was kind of excited.  I like cheese.  I like meat.  I like sandwiches. (And most of all, I like Italy.)  This could be good.

Not surprisingly, the opening week was pretty hectic.  They were overwhelmed and understocked, and as a result the sandwiches were running out pretty early in the day (sometimes even before the accepted lunch start time of Noon.)  Reports were coming in that they were pre-made, waiting under the glass, and kind of on the small side, especially for $8.  After waiting about as long as I could wait, I finally hit up Obika to see for myself whether these sandwiches could pass the Midtown Lunch standards.

The report, and plenty of sandwich porn, after the jump… 

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Sometimes I think my endless quest for the best chicken parm sub in Midtown is exactly that. Endless. I don’t even know what chicken parm perfection would be. Obviously being cheap is an important quality. Good cheese… that’s good too. I can’t decide if I like the chicken pounded thin or left thick, but either way is fine- as long as it’s not dried out. I don’t like too much sauce, but I know some people do. And of course the bread has to be good.

I don’t know if I can pick a favorite, but the there have been decent versions from La Belleza III/La Belleca, Lazzarra’s (38th btw. 7+8th), the Tuscany Catering place on 55th btw. 5+6th, Mondelo (37th btw. Mad+5th), and Little Italy (45th btw. 5+6th). I tried the one at Park Italian (across the street from Little Italy) and remember the bread being bad. But I should probably give it another shot.

With the exception of Lazzarra’s, which is more of a sit down restaurant than a quick take out place, none of the places listed above make their chicken parm to order. Bella Vita (on 58th btw. 6+7th) bucks the trend, giving you a made to order chicken parm, in a take out setting. (No relation to the sit down restaurant on 43rd St.)

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Our good friend Danny from Food in Mouth visits the original Lazzara’s Pizza location and discovers that the chicken parm has gone from $8 to $9. “Even though it was a filling lunch, I still wonder about whether it was worth it. At nearly $10 and with other chick parm subs that cost less, I wonder if there are other options.” Anybody up for Labeleca today?

There will probably never be consensus on the best chicken parm sub in Midtown, but the search will continue on. I had a enjoyable one at Tuscany Catering (on 55th btw. 5+6th), but was surprisingly disappointed by Little Italy Pizza (on 46th btw. 5+6th) and Park Italian across the street. The best I’ve had so far is probably at Labeleca on 40th btw. 7+8th (and their sister location La Bellezza on 49th btw. Lex+3rd.) In order to keep up with lunchtime demand, none of these places fries their chicken cutlets to order- and while they’re all fine, none will end the search.

So on Friday after I walked by the still plywooded Washoku Cafe (the new Cafe Zaiya’ish Japanese place that is opening soon on 37th btw. Mad+5th), I decided against my better judgement to check out Mondello’s, a standard take out pizza and subs place right next door. I say “against my better judgement” because I pride myself on my strange sense for good Midtown Lunch’ish food. There is a vibe a place gives off that lets you know it’s going to be good, and this place didn’t have it.  But there were alot of people in there, and sometimes you just feel like a chicken parm.   Read more »

In October of last year it was reported that Obika would be opening one of their Italian mozzarella bars in the atrium on 56th Street and Madison Ave.  Plywood went up, and everyone in the upper right hand corner of Midtown has been waiting for the arrival of what could be a pretty cool place in an otherwise desolate part of Midtown east.  On Monday I stopped by to see if any progress had been made, sticking my camera through one of the holes at the bottom of the plywood.  My strange discovery, after the jump…  Read more »

Last Friday I told you that Papa Perrone’s, the new pizza truck parked on 55th btw. Madison & Park, was going to be serving their special artichoke pie on Monday.  Well I went and checked it out, and it turns out artichoke pie is literally artichoke pie.  Not pizza, but pie- like a quiche (but not as lame.)

As first I was a little disappointed puzzled by the whole thing.  I thought I was getting a slice, and ended up with a little tin foil package.  Of course that didn’t stop me from eating the thing, and after one bite, there was really only one thing to say: “Welcome to the neighborhood!”  Mozzarella, artichokes, and little chunks of pepperoni baked in a pie crust.  For $2.50 it’s a steal.

Pranzo Pizza Truck (the last truck to take on the famous Jiannetto’s Pizza Truck) was such a big disappointment, I had pretty low expectations for Papa Perrone’s- but after trying their artichoke pie and rice balls, I can honestly say I think this little guy is going to make it.  Especially if he starts serving the artichoke pie every day.

A shot of the rice ball after the jump…  Read more »

Big news out of the Midtown pizza front: Lazzara’s, the relatively old school sit down pizza place on 38th btw. 7+8th is getting a second location on 9th Ave. btw. 43+44th. Opened 23 years ago, the original Lazzara’s has been mentioned a few times on this site in the comments, usually when the discussion of best chicken parm is raised. Unlike the original, which is opened Monday through Friday and only until 9 p.m., the new location will be opened 24 hours, and according to Tony Lazzara will be standing room only, delivery and take out.  Slightly out of bounds for Midtown Lunch’ing purposes, the 9th Ave. location will hopefully lighten the lunchtime load on the original, which has some pretty long wait times between Noon and 2pm.  They expect the new place to be up and running in the next 2-3 months.

With so many cheap, order-at-a-counter-and-take-it-to-a-table pizza and chicken parm places in Midtown, Lazzara’s isn’t really a prototypical Midtown Lunch. But with food this fresh and good, and a fairly busy take out business, it’s tough to ignore. Check out what they’ve got, after the jump… Read more »

In the ML comments comes the news that Sugo e Basilico “on 5th closed down.” Opened in the summer of last year, on 5th Ave btw. 44+45th, I actually enjoyed Sugo’s strange brand of “Italian burrito” (my term, not theirs), but just like Momofuku Ssam Bar’s original “Korean Burrito” concept in the East Village (which I also *loved*, and begged them to bring to Midtown), too few people seem to like them enough to make a business.  Is there a lesson in this?  I guess people just don’t want multi cultural versions of Chipotle.  Bummer.