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SUGO MAKES ITS LAST ITALIAN BURRITO

Botanico Wrap Innards @ Sugo! e Basilico, Midtown NYCIn the ML comments comes the news that Sugo e Basilico “on 5th closed down.” Opened in the summer of last year, on 5th Ave btw. 44+45th, I actually enjoyed Sugo’s strange brand of “Italian burrito” (my term, not theirs), but just like Momofuku Ssam Bar’s original “Korean Burrito” concept in the East Village (which I also *loved*, and begged them to bring to Midtown), too few people seem to like them enough to make a business.  Is there a lesson in this?  I guess people just don’t want multi cultural versions of Chipotle.  Bummer.

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16 Comments

  1. User has not uploaded an avatar

    Nooooo!!! I was looking forward to tryinig this Italian burrito but hadn’t had a chance to go over there.

  2. User has not uploaded an avatar

    Aw man, I’ve never eaten there, but judging from the free samples they’d give out on the street, their bread was damn good.

  3. User has not uploaded an avatar

    Dang i haven’t been there since December. It was pretty damn good.

  4. User has not uploaded an avatar

    I did try the italian burrito and it sucked! You didn’t miss a thing. Probably why they are closing

  5. User has not uploaded an avatar

    in your headline, no apostrophe required in “its”

  6. @darla… ok, not to get to all geeked about grammar but this rule has always confused me. When you use an apostrophe in the word “it’s” it means “It is”. That I totally understand.

    But there is another usage for apostrophes in cases of ownership, right? So if I were to write “Sugo’s burrito”, I would add the apostrophe because it denotes ownership. Or “Zach’s idiotic post”. Now, if the “it” in the title, refers to Sugo, why wouldn’t it be “It’s last Burrito”. If i were to write “Sugo’s last burrito”, I would include the apostrophe… why wouldn’t I use it when replacing the noun with the term “it”

    Sorry, I just always get this stupid rule wrong based on that rationale… can anybody explain?

  7. User has not uploaded an avatar

    “Its” is the neuter form of “his” or “hers”, so no apostrophe…

  8. User has not uploaded an avatar

    the apostrophe is used to indicate the possessive (Tony’s burrito) but it is not used with pronouns (Tony ate his last burrito)

    sorry to be a grammar cop, but sometimes apostrophes just scream at me.

  9. User has not uploaded an avatar

    You knew closing was inevitable when every morning you walked by the place, a guy was handing out coupons for a bacon/egg/cheese sandwich and cup of coffee for $2. I did it once and after waiting a good 15 minutes for them to assemble an egg sandwich I returned to my usual place which gets me in and out in 3 minutes.

  10. User has not uploaded an avatar

    Hmm, I thought the i-burritos sucked, but their salads were very good and their lasagna freakin’ rocked. The sweetheart guy who doled it out always made a bunch of basil-ly, garlic-ky sauce-y goodness to ladel on top, too.

    (for the avoidance of doubt, my (i) profligate use of dashes is meant to tweak the grammar police and (ii) inane description of the lasagna as “freakin’ rocked” is meant to tweak Rudy McB.)

  11. User has not uploaded an avatar

    Crackhead, you get off with a warning.

    Heck, I don’t care about grammar on a blog or a message board or anywhere else that is about instantaneous expression. When someone has paid for an advertisement product or a PR campaign, however, and the thing went through multiple sets of eyes and rounds of approval and you still get stuff like this MTA sign, it makes my hackles go up.

    http://www.flickr.com/photos/triborough/529055784/

  12. User has not uploaded an avatar

    With you, Cait, with you.

    Amazing, that “litter on the tracks” sentence! That poor period must feel so low and lonely…

  13. User has not uploaded an avatar

    1) Ok, now there are two prime spots for Chik-fil-a OR Baja to make a move into NYC. Next time (probs this weekend or next) I’m at Baja in Lake Success, I’m bringing this up to the owner/manager.

    2) My last boss is on a one-woman mission against the improper usage of its and it’s. Zach, this is the rule I drilled in my brain on my 2nd day: “if you can replace the word with “it is” or “it has,” use it’s. Otherwise, it’s always its.”

  14. User has not uploaded an avatar

    freakin grammar police. I wish I could chew their nuts off.

  15. User has not uploaded an avatar

    “Freakin’” takes an apostrophe.

  16. User has not uploaded an avatar

    Argh!!! I made a trip there today because I was craving one of their sandwiches only to see find “for rent” sign in the window!! I miss their bread…

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