PROFILE: Midtown Lunch’er “Jim”
Every Tuesday I profile another Midtown Lunch’er. This week, it’s “Jim” a pizza loving Project Manager, who can’t stay away from the Yips…
Name: Jim
Occupation: Senior Project Manager
Where in Midtown do you work?: 51st and Madison, TBWA/Chiat/Day advertising agency (yes, the slashes are supposed to be in there)
Age: 35
Favorite Kind of Food: Hard to pin down just one, but probably rustic Italian when it’s done well.
Least Favorite Kind of Food: Steak. I’ll probably get strung up for saying this, but a plain slab of meat has no appeal for me. Second least favorite is the $10 mediocre salad that dominates most midtown takeout places. How can lettuce cost that much?
Favorite Place to Eat Lunch in Midtown: The Jiannetto’s pizza truck on 51st and Park. One vodka slice and one regular makes a perfect lunch. Such salty tomato-ey goodness. And I enjoy asking co-workers “Who wants to hit da pizza truck wit me?” It’s a freaking truck. You’ve got to love that. (Editor’s Note: When we first wrote about Jiannettos’ the truck on 51st just east of Park was out of commission. It is now back, so there are two locations in Midtown again…)
The “goto” lunch place you and your co-workers eat at too often: Yip’s. We learned about it on this site, and since then we’ve been gorging ourselves on its brown-sauce treats about three times a week. We initiate new co-workers by taking them to Yip’s, having them ask for something not on the menu, then laugh when the counter guys throw them out of the line.
Place you discovered thanks to Midtown Lunch: See above.
What is your Dream Job location for lunch purposes only?: Warren, Vermont. The Warren Store has some of the finest sandwiches on earth, the coffee is fantastic, and the baked goods in general are outstanding.
I understand how you feel about Yips Jim… I have a cheap Chinese food obsession. Some would call it an addiction. As a matter of fact, I went to 52nd last Monday with the full intention of eating at the Bread Market Cafe (the Plantain stuffed burrito place) and ended up getting sidetracked by Yips- and their “new menu item”. A picture of the new item, plus how you can be next week’s Profiled: Midtown Lunch’er- after the jump…
Posted by Zach at 8:20 am, December 12th, 2006 under PROFILE: Midtown Lunch'er.
It takes alot for me to eat at a Midtown Deli. There are so many of them, and they offer so little. They breed laziness in every Midtown worker- and if they weren’t right outside your office, you would never eat there. Just admit it. But, every once in awhile, one of these delis offers something extraordinary… something that sets it apart.
Well, last week, I hit the motherload. Not only did I find a deli with something beyond the norm- they may have invented a new and unbelievably delicious food! The burrito, stuffed with fried plantains. That’s right. And the place to get it is the Bread Market Cafe (on 52nd btw. 5+6th). A generic make your own burrito bar, distinguished by one add-on ingredient. The sweet, fried plantain. It makes sense if you think about it… at 
Right before Thanksgiving I posted 

I love New Orleans and it seems to come up a fair amount here on MidtownLunch.com. My wife and I were married there, I’ve written about it a few times, and 3 of our Profiled: Midtown Lunch’ers mentioned it as a place they’d rather be (
Now, I’m sure some of you “smart” “observant” people, who don’t walk around with your “head up your ass” might be saying to yourself- “Gee Zach… what are you an idiot?” And to that I say, “Yes. Yes I am.” Alright, so I’m not that quick. I’ve gotten pizza from many of the various Two Boots locations around the city, and in all that time I never really noticed the Po’Boys or Jambalaya on the menu painted on the wall… just the pizzas in the glass case.
Name:Caitlin
With nothing in mind to eat last week, I was wandering down 46h St. (btw. 5th & 6th) when I stumbled upon another one of those Kosher versions of the ubiquitous midtown deli. Sandwiches, Salad bar, etc… but a quick look at the menu in the window, and I discovered they had Chinese food! Now, I was brought up Jewish (a reform Jew, so we didn’t keep Kosher at all)- which means I love Chinese food (the goto meal on Sunday nights and Christmas). But what’s Chinese food without pork (and shrimp for that matter)??? I love pork. A lot. As a matter of fact, with all the pork I’ve eaten in my lifetime, I was sort of surprised that an alarm didn’t go off when I walked into Kosher Deluxe.
I bypassed the salad bar and shwarma station on the right, and headed straight to the back, where they serve a variety of sandwiches, dinner type dishes and of course- the Chinese food. The menu had most typical Americanized Chinese dishes (all served with chicken or beef)- like Lo Mein, General Chow’s, Beef or Chicken and Broccoli, Moo Goo Gai Pan, and my personal favorite- Pastrami Fried Rice, in case you had forgotten where you were. The big problem was the price. Almost every Chinese food item was over $12!!!! (And you didn’t even get shrimp!) I did a quick u-turn, figuring that it wasn’t worth the money- but something caught my eye on the way out. On the menu above the Shwarma station I saw it…. “Shnitzel in Pita”. Helllllllo???
Now, I’m a big fan of wiener schnitzel (german fried veal cutlets), so how could Shnitzel be bad??? I spotted some delicious looking fried stuff below the Shwarma, next to the falafel that I was betting was the Shnitzel. I ordered it- and was not disappointed… (It is actually a misconception that wiener schnitzel is some sort of sausage- despite “wiener” being part of the name.
Wednesday is the 6 month anniversary of Midtown Lunch. That’s right… it all started on June 8th with a posting about