PROFILE: Midtown Lunch’er “Jim”

Every Tuesday I profile another Midtown Lunch’er.  This week, it’s “Jim” a pizza loving Project Manager, who can’t stay away from the Yips…

Name: Jim

Senior Project Manager

Where in Midtown do you work?:
51st and Madison, TBWA/Chiat/Day advertising agency (yes, the slashes are supposed to be in there)


Favorite Kind of Food:
Hard to pin down just one, but probably rustic Italian when it’s done well.

Least Favorite Kind of Food:
Steak. I’ll probably get strung up for saying this, but a plain slab of meat has no appeal for me. Second least favorite is the $10 mediocre salad that dominates most midtown takeout places. How can lettuce cost that much?

Favorite Place to Eat Lunch in Midtown:
The Jiannetto’s pizza truck on 51st and Park. One vodka slice and one regular makes a perfect lunch. Such salty tomato-ey goodness. And I enjoy asking co-workers “Who wants to hit da pizza truck wit me?” It’s a freaking truck. You’ve got to love that.  (Editor’s Note: When we first wrote about Jiannettos’ the truck on 51st just east of Park was out of commission.  It is now back, so there are two locations in Midtown again…)

The “goto” lunch place you and your co-workers eat at too often: Yip’s. We learned about it on this site, and since then we’ve been gorging ourselves on its brown-sauce treats about three times a week. We initiate new co-workers by taking them to Yip’s, having them ask for something not on the menu, then laugh when the counter guys throw them out of the line.

Place you discovered thanks to Midtown Lunch: See above.

What is your Dream Job location for lunch purposes only?: Warren, Vermont. The Warren Store has some of the finest sandwiches on earth, the coffee is fantastic, and the baked goods in general are outstanding.

I understand how you feel about Yips Jim…  I have a cheap Chinese food obsession.  Some would call it an addiction.  As a matter of fact, I went to 52nd last Monday with the full intention of eating at the Bread Market Cafe (the Plantain stuffed burrito place) and ended up getting sidetracked by Yips- and their “new menu item”.  A picture of the new item, plus how you can be next week’s Profiled: Midtown Lunch’er- after the jump…



It looks like onion rings, but it’s actually fried calamari.  Very exciting!  Yips is definitely not worth the trip out of your way for… but if you work near there (like Jim and I), sometimes, it’s hard to resist!  Actually now that I think about it… Jim, if you like rustic Italian, I’ve heard that the Tuscan Square Marketplace underneath Rockefeller Center (on 51st btw. 6+7th) has a fried calamari sandwich on Tuesdays.  I think I know what I’m having for lunch today…

Are you interested in being next week’s Profiled: Midtown Lunch’er???  Share your favorite Midtown spots to eat!  Email me at

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