Midtown Lunch

I am usually staunchly against eating lunch at your desk, and mostly against bringing your lunch to work (it would be the death of this site), but in these economic times even I admit that it’s tough to eat out every day. If you love sushi, it’s even harder. Lunch’er Jacob comes to the rescue with this awesome suggestion, co-opted from another commenter:

I love Yagura (on 41st btw. Mad+5th). What a treasure. Their curries are awesome. The udon/soba is so cheap and tasty. But, this week, I decided to take Ubu Walker’s advice and I have been making two sushi rolls and a few bite-sized rice balls for under $5 at work. I bought vinegar, soy sauce, a package of roasted sesame seeds, wasabi, and nori. Now each day I just go in and buy some sashimi meat and rice. You can get enough spicy tuna for two rolls for about $2 and rice for $1.50, or enough plain tuna for two rolls for about $4.

Your ideas are intriguing and I’d like to subscribe to your newsletter. Photos please…  

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Fresh on the heels of yesterdays post on how to make a complete Midtown Lunch out of free samples comes this ridiculousness.  Free sushi samples, on the street, in the hot sun, from a pizza place.  No joke.  Yesterday, Madrit’s Pronto Pizza on 55th btw. 5+6th added a sushi bar to their establishment, and to generate interest they were giving away free samples today in front of the store. I’d like to pretend like I didn’t try it, but I’m a gross man, and couldn’t help myself.  Luckily I’m still alive to type this…

I don’t think I’ll ever be getting the sushi from Madrit’s Pronto, but they do have a pretty sweet outdoor seating area in the back, so I may have to go back for a slice.

Photo by seraphim1970

Thanks to Gen from Foodies R Goodies for passing this info along.  Naruto Sushi, the take out Japanese place on 49th btw. Mad+5th is now Shinbashi 49.  Operated out of the back of the upscale sushi restaurant of the same name, Naruto was originally designed to be its own separate store, with its own management.  The owners decided that wasn’t working, so now it’s being run by the same people who run Shinbashi on 48th btw. Mad+5th.

I may be on crack, but it looks like there may have been an improvement in the quality of the rice since I wrote about Naruto.  I didn’t try anything, so I don’t know for sure… but if you work in the area, and are looking for decent take out sushi, you could probably do a lot worse than this place.  If you check it out, feel free to comment below.

And for more photos, check out Gen’s post at FoodiesRGoodies

Seeing as I am addicted to all Asian food, I was pretty excited a year ago when Yushi Bento Bar opened up on 47th St. btw. Park and Lex. Maybe that explains why I was so disappointed to find pretty bland, overpriced bentos, in a setting where salad and low calories seemed more important than taste. I called it “style over substance”, meaning that clearly they were more concerned with making beautiful food than filling you up. There is no question the bentos are made with quality ingredients, and they have a wide array of sauces to spruce up whatever you order- but with so many other great Japanese bento places in Midtown, this expensive bento bar just didn’t seem to make the Midtown Lunch cut.

That is until last week. It’s been a year since I’ve been inside Yushi, and I decided to just pop in and see what was going on. And that’s when I noticed this: “Peking Duck Roll.” Oh yeah? Delicious roasted duck, in sushi form? Expensive or not, how could I not try it? Read more »

My search for decent (but cheap) sushi in Midtown has been well documented, and while I think Aoki on 48th btw. 7+8th is probably the best quality to price ratio (even with their recent increase), it still isn’t truly a Midtown Lunch. You have to sit in a pretty nice restaurant and order from a waiter, or order in advance, and take the food to go. I still haven’t found a true take out sushi place to fully get behind, and it’s that quest, which took me to Norimaki on Monday.

Situated in a long and thin, oddly antiseptic storefront on 35th btw. 7+8th, there is still a lot to like about Norimaki. You order from a counter, but they have a number of tables, and a long bar with stools for you to eat your sushi at. They have pre-made rolls, or you can order your food to be assembled fresh, and everything is sold in very small portions (mostly 3 pieces) so you can mix and match for optimum variety.    Read more »

At the end of my Monday piece on Aoki, the sushi restaurant on 48th btw. B’way+8th with the 3 roll lunch special for $10, I predicted they would raise their prices soon. I didn’t think 24 hours soon. From a commenter yesterday:

ZACH, get this. i went to Aoki today for the first time and all the menu prices were whited-out… it’s now two rolls for $9, three rolls for $11 (and for the record, I got two rolls and they charged me $9.50) … seems my honeymoon’s over before it even began. :(

My initial thought was, “Shit, I’ve ruined it for everybody.” My second thought was “Shit, my co-workers who told me about this place, and convinced me to write about it, are going to kill me.” My goal is to help people find good, cheap lunch, not to hurt them by unearthing deals that are too good to be true, only to have them yanked as a result of the exposure (Del Frisco’s, I’m looking at you). I would have become really depressed if it wasn’t for the little part of me that was proudly surprised that the stupid site I started almost two years ago as an excuse to eat gross food for lunch, was now having a marked effect on the way Midtown restaurants do business.

Thankfully, it turns out I had nothing to do with the price increase- which went into effect a few weeks ago, and only effects the lunchtime combo if you eat in the restaurant. The take out price is still $8 for two rolls, $10 for 3 rolls, although the lady I spoke to at Aoki did imply that the take out/delivery price would probably have gone up as well, but they had all these take out menus printed with the old price. So, like I said on Monday, enjoy the deal while you can, and whatever you do- don’t take a menu. We need those things to last as long as they possibly can…

**************The Price of This Lunch Has Gone Up to $11******************

The search for good (but cheap) sushi in Midtown has been an arduous one. Good is not really the issue, since there is plenty of amazing Japanese food in Midtown. Good and cheap is a different story. Try for under $10, and you’re in a danger zone, where better quality is tempered with smaller portions- and cheapness leaves you wondering about exactly what it is you’re eating. There are a few mediocre take out choices (Naruto or Midtown delis), but I think if quality is your main concern, then the sit down restaurants, where the sushi is made to order, is the way to go.

Most of the mid range places in Midtown have a lunch deal where you can usually get two rolls with a soup or salad for under $10. Taki (on 48th btw. 5+6th), and Kikku (on 55th btw. 5+6th) are two pretty popular choices, but two rolls for lunch always leaves me wanting, both for quantity and variety. Give me 3 rolls for $10, and now we’re talking. For months now, two of my co-workers have been extolling the virtues of Aoki, a sit down sushi place (on 48th btw. B’way+8th), with the holy grail of sushi lunch specials. My craving for quality sushi overtook my usual reluctance to get lunch from a place where you have to order from a waitress, or take the food to go… but 3 rolls for $10 will do crazy things to a man.

What I got, and a +/- after the jump… Read more »

******************THIS PLACE IS NOW CLOSED***********************

What kind of price do you put on having a fun meal?  It’s not a new question.  For example, are you willing to pay $50 to eat mediocre roast chicken with your hands?  That doesn’t sound like a good deal.  What if there are grown men jousting in the middle of the restaurant?  Hello!  Or perhaps you’d like some chicken and steak stir fry for $30?  I can get that for $7 at any food court.  What if a “Japanese” guy named “Jimmy” prepares and cooks the food right in front of you, throwing the shrimp tails into his giant chef’s hat?  Now that sound likes fun!

In the end Sakae Sushi is no different then Medieval Times or Benihana.  They’re asking how much extra are you willing to pay for sushi when it moves around the restaurant on little colored plates.  Not enough fun?  Let’s throw in computerized ordering!  This sounds awesome.  I love conveyor belt sushi!  And, I also love weird rolls.  And mayo.  And I don’t have to know what I’m eating to eat it.  And that’s what Sakae is all about.  If you like crazy rolls that pair fried stuff with cooked stuff, topped with raw stuff and smothered in some mayo based sauce, then you’re golden.

Loves conveyor belt.  Check.  Loves weird rolls.  Check.  Loves fun.  Check.  I should have loved Sakae Sushi.  Unfortunately, it didn’t quite work out that way.  All the reasons why, after the jump… Read more »

According to their website, a 3rd Midtown Qdoba (on 46th btw. Madison & 5th), is coming soon.  I tried the newest one on 53rd St. & 3rd Ave., and I have to say I don’t find it to be that much different then Chipotle (or, as the kids say- “meh”.)  The selection at Qdoba is a little larger, so the chances of finding that one thing you can tolerate is greater- but I ain’t willing to put in that kind of time.  So, if you’re sick of Chipotle, and looking for something new, you’ll probably enjoy Qdoba.  If you hate Chipotle, and are hoping for that burrito savior, I’m guessing this probably won’t be it.  (The Baja Fresh vigil continues…)

While Chipotle expands its Midtown holdings, other Midtown Lunch favorites are branching out.  Five Guys & Sakae news, after the jump… Read more »

Restaurants or take out places that serve multiple kinds of ethnic cuisine are always a red flag for me.  Why serve mediocre food from four different countries, when you can serve great food from the country you are from?  Asian places are the worst offenders too.  Thai on the menu at Chinese and Japanese restaurants, Vietnamese food at Thai restaurants, Chinese food on the menu at Korean places, and sushi just about everywhere.

But in the end I am forced to relent.  I think it’s a combination of my love of (and addiction to) all Asian foods, plus that little voice in my head that says, ‘maybe just this once, Pad Thai made in the same wok as beef and broccoli will magically come out right’.  (It hasn’t yet.)  It was this addiction that brought me to Good Portions, a fast food Asian place on Lexington btw. 39+40th.

What I got, and why I need your help (the “you decide” part), after the jump… Read more »