Ever since I started this blog (almost 4 years ago), friends and family have been telling me “You should expand!” “Branch out to other cities.” “Register a ton of ‘lunch’ domain names, and conquer the world!!!” And my thought was “Clearly you don’t read my blog. Or work in Midtown.” The site is called Midtown Lunch. It’s about lunch… in Midtown. It is what it is, and that’s why it’s so great. And even if I did want to expand, there’s one major problem: there is no place like Midtown. Seriously. We couldn’t have done this anywhere else. As much as we all like to joke and call it a wasteland, no city in the country has an area comparable to Midtown. Nowhere can you find so many people, crammed into such a small space, with so many lunch options. Despite all of its faults, Midtown is unique. Midtown is (dare I say) special.
The truth is, I never had any intention of turning this site into something bigger. Hell, I never intended it to be anything more than a hobby slash excuse to eat gross lunches every day. I started it for fun… a Midtown Lunch’er myself, eager to leave my co-workers to their boring turkey sandwiches while I went in search of something a bit more satisfying.
But clearly you guys had a different plan for me.
Read more »
Posted by Zach Brooks at 10:00 am, January 15th, 2010 under News.
24 Comments