Dessert Truck Bests Flay; Throwdown Blamed on the “Internet”
The Dessert Truck’s Throwdown w/ Bobby Flay finally aired last night on the Food Network, and in what shouldn’t have been a shock to anyone, the Dessert Truck’s chocolate bread pudding with bacon creme anglaise was the winner! The big surprise was actually when Bobby Flay claimed that the Throwdown wasn’t actually going to happen until it was posted on Midtown Lunch! An amusing plot point for the episode, but fairly unlikely (as Life Vicarious proved that it was likely a Throwdown from the beginning.) Whatever… I’ll take the publicity! As for the Dessert Truck, which has been on hiatus since the end of last year, they are shooting for a January 26th return to their daytime spot on Park Ave. and 52nd.
Were there any Midtown Lunchers down in Union Square? Did you see yourself on TV? Eat Me Daily has the video–>
Posted: 10:00 am, January 15th, 2009 under Dessert Truck.
18 Comments | RSS comments feed for this post
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18 Comments
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oops. yeah, i fixed it. thanks!
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HA! Awesome Zach! Great publicity for ML. So has your web hits shot up since the show aired?
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wow, congrats! seriously great PR for you!
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Nice press, congrats.
But I’m torn–will this mean more people invading my ML-inspired lunch spots?
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Shhh! Go with the FN spinmeister’s fabrication of the facts. They’re good for you, Zach! (Until you get so many hits that the site goes down.)
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Bobby Flay never wins….
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Thanks for the spoiler. I hadn’t seen it yet…
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Bobby Flay…muy stupidio!
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Congrats on the plug- he even printed it on a board & everything!
I can’t wait until the truck opens again- seeing that episode makes me want to get it again :)
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Woo. congrats. All publicity is good publicity right. Isn’t that the saying?
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I saw myself shoving a spoonful of the DT’s fare into my maw. And booing Bobby Flay at some point :P
It was a fun event to go to, that’s for sure.
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The camera caught me pigging out on bread pudding, and then showed my reactions to DT’s. Greaaat!
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Zach, you’re famouses now.
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Holy S*^t!!! That’s hilarious! Leave it to the FN to manipulate the facts to make Flay’s loss seem juicier. Still. A congratulations is totally in order!
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PROUD! PROUD! PROUD!
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I love that screen capture! And thank you for making sure I didn’t have to sit through an episode of Flay’s self indulgent “Well, this is how I want to make it… with CORN!” in the kitchen… blegh. :)
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[...] Flay is getting heat beyond his fake fight with the Dessert Truck, as several New York–based employees are suing his restaurant group, Bold Food, for allegedly [...]
I assume you mean JANUARY 26…