
It’s never a shock when a bad restaurant resorts to something crazy to help boost business. You’ll see name changes, expensive redecorating, crazy specials, and yes, even sushi being added to a Kosher falafel and kebab place. But Olympic Pita (on 38th btw. 5+6th) was not a bad restaurant! Home to my favorite falafel in Midtown (you may say the secret ingredient is their fresh baked laffa bread) Olympic Pita shouldn’t have to resort to this nonsense. And yet there it was, last week their new sign, with their new name (Baraca), promoting their new menu item (sushi?!?) Oh, and of course there was the gussied up interior. Why Olympic Pita? Why?

The name change is not just for show, according to an employee Baraca is no longer owned by the same people who own the original Olympic Pita in Brooklyn (not good.) Thankfully, the take out area in the front looked like it hadn’t changed- so yesterday I stopped by to survey the situation.
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Posted by Zach Brooks at 11:50 am, June 3rd, 2009 under 38th btw. 5+6th, Falafel, Kosher, Middle Eastern, Olympic Pita.
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