Urban Lobster Shack’s $10 Lobster Roll Is Worth the $$ (But More Importantly, the Price is Permanent)
Photo courtesy of @UrbanLobster
The Urban Lobster Shack’s Twitter account has been pretty active since they opened their new Midtown location. Just before New Year’s they took over the little take out space in the basement food court on 3rd Ave. btw. 49+50th, that used to be occupied by Yorganic, and since then they’ve been sending out messages about mascots, shrimp & mussels lunch specials, and of course the $10 lobster roll. In this world you always get you pay for, but the under $10 lobster roll has a special place in my heart. I wrote about the one at Fairway for Serious Eats, and always dreamed that eventually Midtown would get its own.
Did I expect beautiful big lumps of lobster meat, no filler, and a fully intact claw adorning the top? Of course not. I’d settle for a decent size sandwich, that tastes somewhat like lobster. (What can I say… for $10 you have to lower your standards.) Thankfully Urban Lobster Shack doesn’t disappoint.
Posted by Zach Brooks at 11:45 am, January 7th, 2010 under *3rd Ave. btw. 49+51st, Review, Seafood, Urban Lobster Shack.
Growing up in a Jewish family meant bagels and lox were always served on special occasions. Break the fast and special Sunday mornings visiting Grandma always made exciting events, if for no other reason than the appearance of bagels and a giant platter of smoked fish. Even funerals were an event to get a little excited about. Sure, somebody died- but isn’t this pickled herring delicious? I don’t really celebrate the holidays that often anymore, but I have not lost my appreciation for a nice bagel with cream cheese, onion, lox and white fish.
Unfortunately, the one drawback to this food (and the thing that makes it difficult in the context of Midtown Lunch’ing) is the price. Smoked fish is expensi
Everybody in Midtown has a goto lunch, and although I try to eat at new places every week, my wife and I usually fall back on Cafe Duke. Last week, we hit up Cafe Duke for a quick lunch, and I decided to forgo my usual Bi Bim Bap in favor of a few things from the buffet by the lb. I don’t normally do the whole by the lb. thing, because although I love the variety, I can’t stand feeling the need to hold back. Scooping tiny portions, all the time worrying that my lunch is going to end up costing $17. While loading up with my normal items, something amazing stood out to me. They had these amazing looking Jumbo Shrimp that had me wondering “How they hell can they afford to serve Jumbo Shrimp for $7 a lb.????”
I guess that’s why I wasn’t surprised about the shrimp. Can you imagine if the Jumbo shrimp were real? For $6.99 a lb? Hoards of fat guys (like me) would be crowded around the buffet, loading up on jumbo shrimp… trying to ”beat the game”. Thankfully, the fake shrimp were delicious so I wasn’t too upset about being duped. I’m not sure exactly what they are made of, but I’m guessing it is a rice cake type of mixture (or imitation crab meat… although it didn’t have that fake fishy flavor that imitation crab has). The best part about the scam… the “shrimp” are not only colored and shaped to look like shrimp, they even have the indentation where the tail was pulled off. Such detail. It’s like art.
When Chipotle opened up in the bottom of my building I spent a full week lamenting how bad Midtown (and even New York in general) had become for finding good Mexican food. Of course, “Good Mexican food” can mean alot of things to alot of different people. For me, it means there are a) no good burritos (hold the “cilantro and lime rice” please), and b) no good authentic tacos.
