Archive for July 2007

How do you Chipotle?

I have a love hate relationship with the burritos at Chipotle.  It works like this.  I love burritos.  I hate Chipotle.  It’s been a full year since I stepped foot in a Chipotle, and it was a year ago this week that I vowed not to return for complete year.  I’m addicted to burritos, and I knew that unless I forced myself into some kind of challenge, I would end up giving in to my burrito craving, and going back to Chipotle- knowing full well that it just sucks.  Or I should say, it always disappoints.

Here’s part of the problem.  I spent the two years before moving to New York, living in Los Angeles.  No shortage of good burritos in that city.  Every little tiny hole in the wall on every corner made an amazing burrito.  And so cheap too.  None of this $1.75 to add guacamole to your burrito buuuuullshit.  It’s a crime against humanity. 

Before that I lived in Boston, where you could depend on places like Boca Grande or Anna’s Taqueria…almost as good as the greatest burrito I’ve ever had (which was at Garcia’s, a little bit south of San Francisco, btw).  What have I done to deserve being stuck in the most Burrito challenged city in the country???  We have figured out how to serve Jerk Chicken from a sidewalk, Pizza from a truck and Korean food from everywhere… and yet making a good, cheap burrito seems to elude this city.

It’s not that Chipotle is a chain either.  I often revelled in the joy of a Baja Chicken Burrito from Baja Fresh, easily my goto lunch while working in L.A.  That burrito, which was the same price as the cheapest burrito at Chipotle (i.e. the one with no meat), came with guac already in it.  And they had a free salsa bar.  But you know what?  This isn’t about Baja Fresh.  This is about Chipotle.  I have my theory on burritos, and why Chipotle’s aren’t that good- but I’m going to give it one more chance.  Obviously there are alot of you who love Chipotle.  The lines, especially at the one at the bottom of my building (49th btw. 6+7th), border on ridiculous.  So here’s your chance to convince me.

I’m going to eat at Chipotle for the first time in a year, and I want to know what to get.  I love carnitas, but the first two times I ate there, I got carnitas and I didn’t like my burrito.  I thought, “Maybe carnitas isn’t their thing” and switched it up to chicken the next time.  Still no good.  What’s your secret?  Is the Fajita burrito the way to go?  Which kind of beans do you get?  Which salsa?  Do you have to suck it up, and pay for the $1.75 guacamole for the burrito to be good?  Cheese?  Sour cream?  What’s the magical combo that causes a person to be willing to wait in line for 30 minutes, just for the privilege of buying an overpriced burrito that couldn’t hold a candle to anything you’d get in California.

Let’s hear it.  Post your recommendation as a comment below.  You have to understand, I desperately want (and need) Chipotle to be good.  It’s like a drug addict wishing that methodone made him feel the same way as heroin.  Please help me.  I need to figure out a way to shoot up Chipotle, and make it feel like I’m eating a burrito that doesn’t taste like crap.  If not, I may end up in some gutter mumbling about “Carnitas Super Burritos”, and $1.75 guacamole.

Midtown Links (Shilling Edition)

Win This Book!

In honor of the Rock Center Farmers Market starting off this week, I’ve got 5 copies of David Kamp’s “The United States of Arugula” to give away.  It’s a great book about the history of cooking and eating in America, and the ongoing revolution that’s changing the way this country looks at food.  (It has also got a few pages on how Barry Benepe founded the Greenmarket program that brought Farmers Markets to New York City in the 70s.)  To win the book, post an early childhood (or later if you didn’t discover good food until after college) memory of food discovery as a comment below.

I remember the first time my dad took me to a sushi restaurant.  I was probably 9 or 10 years old (it was the mid 80s), and I still remember looking down at those circular rice things and thinking “This is the weirdest Chinese food I have ever eaten.”  It is meals like that which made me into the fatso you know today.

Now let’s hear your story.  Post it as a comment below.  I will contact the winners via email (so make sure to fill out the email field.  Don’t worry, your email address won’t show up on the site.)  If you don’t want to wait, the paperback version of the book comes out on Tuesday.  Click here to order it now.

For more on David Kamp click here

UPDATE: This contest has been closed.  Congrats to all the winners.  You have been contacted via email.

Rock Center Greenmarket is Open for Business

I am a little gay for farmer’s markets.  It’s something that’s happened in the past year, and I’m not ashamed to admit it.  I love picking out fresh produce, and knowing that it is not only super fresh, but that it was actually grown really close to where it’s going to end up being eaten.  You might be surprised to know that underneath this fat exterior of a guy, who eats some of the unhealthiest things for lunch every day, is actually somone who goes home every night and cooks dinner for his hard working wife.  Last night, it was Thai green curry, with fresh basil purchased yesterday from the just opened Midtown Farmer’s Market!

I’m excited to report, yesterday was the first day of the annual Midtown Farmer’s Market.  Every Wednesday, Thursday and Friday for the next two months, there will be a Greenmarket, with fresh fruit, veggies, cheese, jam and more- all set up right in front of 30 Rock (between 49th & 50th, between 5th & 6th Ave.)  It may not be ideal for Midtown Lunch’ing, but it is great for a piece of fruit to go with your already purchased lunch, or a little dessert from one of the places selling baked goods.

Each day will bring a different rotation of local farms selling stuff, but here are some of the ones I saw yesterday:  Red Jacket Orchards, Newfield Farms, Migliorelli Farm (Trivoli, NY), Katchkie Farm, Valley Shepherd, Meredith’s Bread (Kingston, NY), and Breezy Hill Orchard.  To find out more about the greenmarkets in NYC go to http://www.cenyc.org/.  Now, on to the porn:

More pics after the jump… Read more »

Hidden Italian at Tuscany Catering

If you look at my Restaurant Index, it’s not hard to realize where my heart lies.  12 Japanese places, 9 Indian, 8 Korean, 6 Chinese.  What can I say?  I love Asian food.  Doesn’t matter what kind.  You email me about a new Asian place, I will be there the very next day with a camera (and bib) in hand, ready to check it out.  Italian, not so much.  There are only two Italian places listed, and one of them (Naples 45) was written about for their late afternoon pizza special.

Don’t get me wrong.  I like Italian food.  (Who doesn’t like Italian food?)  And if you want to talk about the actual food I ate when I visited Rome, Venice & Florence, I would even say I love Italian food.  What’s not to love?  But when it comes to Italian subs and Chicken parm, I could take it or leave it.

Now, let me clarify a little bit before the commentors go crazy.  I like a good chicken parm sub.  I’m a fat man.  I obviously don’t think there is anything wrong with taking a piece of chicken, covering it in bread crumbs, deep frying it and serving it on a gigantic roll covered in cheese and sauce.  It’s good.  I’m just saying, if given the choice for lunch, unlike most people, I would rather have any kind of Asian food (or Latin food, or street meat), before Italian.

That being said, the other day a couple of co-workers and I checked out an Italian place on 55th btw. 5+6th that piqued my interested enough to pull me in and get me to order.  Tuscany Catering.  Why, you ask?  Because it’s cheap, it’s sort of hidden, and even once you’re inside (and told you can order food by your co-worker)- you’re still not sure if you’re actually going to walk out with some lunch.

What they’ve got, and a +/- after the jump… Read more »

PROFILE: Midtown Lunch’er “India”

Every Tuesday I turn over Midtown Lunch to a random worker, for their favorite places to eat lunch in Midtown. Today, it’s India- a fish taco obsessed, soon to be grad student who has a pretty great photo for us.  In the past, some commenters have requested a date with the Profiled Midtown Lunch’er.  Let’s see who gets more date requests today.  India or that big hunk of meat she’s standing next to.  (I’m eyeing the meat… no offense India)

Name: India

Age:
24

Occupation:
Paralegal at a Midtown law firm… but I’m about to move to San Francisco for Grad School

Where in Midtown do you Work?:
43rd & Lexington

Favorite Kind of Food:
I don’t know if there is a particular “cuisine” that I don’t like. It all depends on my mood. Right now, I’d have to say that South Indian food is my favorite…. can’t get enough of those rava masala dosas!

Least Favorite Kind of Food:
Overpriced, mediocre chains in Midtown… I’m thinking specifically of Pax and Cafe Metro.

Favorite Place to Eat Lunch in Midtown:
Grill 44 on 44th and 2nd. I always order it when I stay late at work. Their Mediterranean platters are huge and they always hit the spot. And you can’t go wrong with a shepherd’s salad with the sea bass or salmon kebab!

The “go-to” lunch place you and your co-workers eat at too often: Dishes on 45th and 5th. It’s a little pricey and gets crowded around lunch time, but they have something for everyone there.

Place you discovered on MidtownLunch.com: I always walked past Oms/b, not knowing whether the rice balls were worth trying. I’m certainly glad I did! I also love the little appetizers they have in the window of Sophie’s Cuban, especially the yucca croquette and the pork tamale. Sometimes when I’m walking to work hungover I get them for breakfast!

If you could work anywhere (just because of the lunch) where would it be and why? In New York, I’d love to work in Carroll Gardens. There’s a fantastic selection of reasonably priced restaurants on Smith Street. If we’re talking about the world, I would have to say Manhattan beach, CA so i could get fish tacos every single day!

 

Good point about the fish tacos.  We need a Wahoo’s Rubio’s or Sharkey’s out here!  Fried chunks of fish in two corn tortillas topped with shredded cabbage.  It’s good stuff.  Lucky for you we have plenty of your other favorite in Midtown.  A picture of my favorite Masala Dosa in Midtown- after the jump… Read more »

At Lunch Now: Kati Roll Closed, Blue Pig Open

 

As promised, Kati Roll opened it’s new location on 39th btw. 5+6th on Saturday… but have since closed to fix some electrical issues.  The good news is, they will hopefully be back open tomorrow or Wednesday at the latest.  Their new number is 212-730-4280 if you want to call before you make the trek.

The space looks nice, and the menu will be exactly the same.  They also hope to add delivery in the near future, if they can handle the business.  I don’t know if you’ve heard- but they’re pretty packed during lunchtime.  Also, there is rumbling of the possiblity of a Kati Roll cart somewhere near the old location in the 40s… but it’s just a rumbling!  Very preliminary… Perhaps an outpouring of support for the idea would push them over the top!  (Hint hint)

In other news, Blue Pig Ice Cream on 43rd btw. Lex+3rd is opened- and according to tipster Ileen is “tasty”.  It’s pretty freakin hot out.  May be a good day for some ice cream…

Got some news you discovered while “At Lunch” today?  Email it to zach@midtownlunch.com or post it as a comment below.

Yushi Bento Bar Brings Style Over Substance to Midtown

After doing this site for over a year, I have become the go to guy for lunch recommedations at my work.  And while I’m usually pretty good for a decent suggestion, there is one request that has, and will always stump me.  “Where can I get something healthy?”  I’ve been to a ton of places in Midtown, and they all have one thing in common.  None of them are healthy.  (Look at my flickr page for proof.  It’s not a pretty sight.)

What can I say?  Fat guys don’t eat healthy food.  If we did, we wouldn’t be fat anymore, and then we couldn’t make jokes about how fat we are for the amusement of people who read our websites.  Plus, you’re not going to trust a skinny guy to tell you where good food is.  I guess I wouldn’t mind eating healthy, if it tasted good- and they gave you more of it.  Healthy food is always less filling.  Maybe if they had healthy food, in an all you can eat buffet form, I’d be down with it.

What did you just say?  Buffet form would automatically make it unhealthy?  Oh.  Well, that sucks.

It’s just unhealthy food tastes so much better.  Well, Yushi is trying to change that.  It’s a new “Bento Bar” that opened up on 47th btw. Park & Lex, serving healthy bento boxes.  You know I love a good bento, so last week I headed over to check it out.

What they’ve got, healthy bento porn and the +/- after the jump… Read more »

New Jiannetto’s Truck Unveiled, Free Concerts, Fancy Greek & a Po’Boy Bonus


Jiannetto’s Pizza unveils their new truck on 47th & Vanderbilt (btw. Mad+Park).
6th Ave. Truck coming in the next “week or two”.

MIDTOWN LINKS

Korean Fried Chicken, Pinkberry, Dominican Food Porn & More…

Sometimes photos get posted to the Midtown Lunch Flickr Photo Group that don’t show to the public.  I’ve tried to figure out why, but can’t- and Flickr doesn’t respond to my emails.  So, I figured I’d post some of these “hidden” photos.  Hopefully they’ll inspsire you to some good lunch’ing today…


Korean Fried Chicken posted by Tam
From Baden Baden (32nd btw. Bway+5th)


Roast Pork w/ Rice, Beans & Plantains posted by Seraphim1970
From Utopia Cafe (56th btw. 5+6th


3 Kinds of Soba posted by Tam
From Onigashima (55 btw. 5+6th)

Something cool and something hot, after the jump…  Read more »