DeBragga Anonymously Takes it to LaFrieda, Bill’s & The Shack
This comment by “challahbackgirl” (cute!) was posted to yesterday’s news about the brand new Frites N Meats Truck (which uses meat from well known butcher DeBragga & Spitler). Notice anything odd about this supposedly unbiased comment from a totally random user?
Here’s a tip to all you businesses out there who think “guerilla marketing” should involve pretending to be a regular commenter on food blogs… if you’re going to insult the competition, you might not want to do it from a company computer. Especially if your company mail server has the company name in the URL. (It’s kind of a dead giveaway.) For those who aren’t technically inclined, here’s a layman’s explanation: I love your meat DeBragga, but you’re busted.
UPDATE: Somebody posted an interesting comment that I’d like to respond to…
From Lunch’er “Beast”:
“Zach, I expected better from you. This isn’t a “shill”, but you’ve spun it that way. Either that or you have very poor reading comprehension skills. She’s only lamenting that everyone in the five boroughs and beyond has been on their knees in front of Pat LaFreida lately. She didn’t “shill” for Debragga (never even mentions them) and she doesn’t even say the frites burgers are good. She only “bets” that they are better than Bill’s. I hardly think this is a shill, despite her place of employment.”
My response is after the jump…
Posted by Zach Brooks at 2:30 pm, October 29th, 2009 under Shilling.