Midtown Lunch

Cupcake haters best start scrolling now because there’s serious cupcake action happening in midtown today. Sprinkles, the LA cupcakery that’s about to invade NYC is planning on giving away cupcakes in Times Square (yeah, good luck with that). Follow them @sprinklesmobile for details on when/where the giveaway is going down. Yesterday, they ran out of 1000 cupcakes in under an hour. Elsewhere in midtown Robicelli’s has their once- a-year Mint Julep cupcakes (hello, bourbon-mint cake & buttercream with hand candied mint leaf). You can snag some for Derby day at Schnitzel & Things (3rd Ave. btw. 45+46th). Lastly, Magnolia is currently offering “the Japan cupcake,” (chocolate cake, vanilla frosting with a raspberry “to signify the ‘rising sun’ symbol known as the Nisshoki.”) These cupcakes are $3 and $1 goes to the Japan Society’s earthquake fund (regular cupcakes are $2.75). Available at both the Rock Center and Grand Central locations.

Today Robicelli’s is debuting “Pizza Grana” a cupcake take on the traditional Italian dish “Pastiera di Grano” or “Grain Pie” which is basically an orange-scented ricotta cheesecake filled with cooked wheatberries and a must for the traditional Italian Easter table. The cupcake is composed of Italian citrus cake, ricotta & wheatberry buttercream, pie crust shards. They’ll be delivering to Schnitzel & Things (the brick & morter on 3rd btw. 45+46th) and Joe GCT. Call ahead to Joe because of space they get a limited selection of the cupcakes, usually two of the four flavors.

In my humble opinion, one of the best parts of Schnitzel & Things’ new storefront, aside from the obvious copious amounts of schnitzel, was that you could also get Treats Truck treats for dessert. Well, tomorrow they’re bringing in a new dessert, Midtown’s Best, Robicelli’s cupcakes! Schnitzel & Things will be getting all the flavors, a definite plus for Midtown East. But that’s not all the cupcake news going around, there’s finally a pulse again with Cupcake Stop.

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