Lexington Avenue Soon to Be Sprinkled With Cupcakes
Thanks (?) to lunch’er hightemp, we were tipped off to the opening of yet another cupcakery. Sprinkles, a California based chain with nine locations around the country, is adding a tenth store on Lexington between 60th and 61st. The original Beverly Hills location has been hailed as the “first cupcake bakery” by Food Network and is owned by Candace Nelson, who is a judge on the aforementioned network’s Cupcake Wars. According to their website, they will be open for business on May 13 and will tout such flavors as Chocolate Marshmallow, Cinnamon Sugar, and the requisite Red Velvet, in addition to vegan and gluten-free options.
I walked by yesterday and caught some guys putting up colored dots on the facade that seem to represent all their different flavors. I take this as a literal sign that like it or not, the cupcake trend is here to stay.