Boi to Go (aka How I Learned to Love the $7.50 Banh Mi)
Damn you “Midtown version” of banh mi! Why have you foresaken us??? In the 10 months I’ve been doing this blog, no food item has been requested more than the Banh Mi. Usually it’s dreaming of working in a place where banh mi is plentiful, but more often than not, it’s people asking for banh mi to come to Midtown. Well, Boi to Go has answered our calls… but maybe we should have been more specific. We wanted super cheap, Chinatown style Banh Mi- not overpriced, fancy pants “Midtown Style” banh mi!
If you don’t know what banh mi is, but have still managed to get this far (confusion and all), let me try to break it down for you. Banh mi is a Vietnamese sandwich, served on a crusty french bread style baguette. In its most basic form, it comes with some sort of meat (pork, vietnamese “salami”, chicken and/or pate), covered in any combination of shredded carrots, daikon radish, cucumber, cilantro and some sort of sauce (sweet, spicy or both.) There are tons of variations- with many different ingredients, including vegetarian versions for people who don’t want meat.
But that description leaves out one key quality of the increasingly popular banh mi. In the most popular banh mi shops, these large vietnamese style “hoagies” sell for an unbelievably cheap $3-4. Understanding this part of the banh mi experience is key to understanding why Boi to Go was not welcomed with opened arms by the clammoring Midtown lunching public.
It may also be proof that the huge popularity of banh mi has just as much to do with price, as taste. If Saigon charged $8 for their sandwiches, I don’t think as many people would trek to Chinatown, and if Boi to Go cut their price in half, than this place might be your new favorite Midtown Lunch. Is it the banh mi we wanted? Maybe not. But it is a good freakin sandwich? You bet.
More on this, pictures and a +/- after the jump… Read more »
Posted by Zach Brooks at 9:32 am, May 23rd, 2007 under 2nd Ave. btw. 42+43, Boi to Go/Boi Sandwiches, Sandwiches, Vietnamese.
I hate people. Maybe hate is a strong word… but I don’t really like talking to people I don’t know. That can be a positive and a negative when it comes to Midtown Lunch’ing. On one hand, I can just get it in and out of a new place- eat my food, and take a few quick pictures, without getting influenced by a super nice cashier, or an overzealous manager trying to sell me on what they have to offer. It can be all about the food!
City 75 is not usually the type of place I eat at (or write about), but after last week’s
Now, before you email me with “I’m a woman, and I eat at the ‘Man Bar’!!!”, I want to say this- I’m sure a lot of you women eat at the “Man Bar” in City 75- but you also read this blog… and those two things put you in the minority of Midtown Lunching Women (When I say “most women”, I’m talking about your annoying co-workers. If they are not reading this blog, they clearly have no taste in food). The simple fact is this… if the “Man Bar” wasn’t there, most men would not set foot into City 75 (it’s way too fancy, and expensive). And if the rest of the place disappeared, and City 75 was only the “Man Bar”, and nothing else, most Midtown Lunch’ing women wouldn’t eat there. It’s the perfect blending of the two that makes a nicely dressed business woman (with every intention of eating a salad) willing to eat a steak and cheese sandwich, and a guy like me willing to eat at a place like City 75.
Some places you just know are going to be good. It may be rare, but it happens. I trekked over to Milant, a tiny deli on 39th St. btw. 3rd & Lex. after getting a tip from a Midtown Lunch’er named Corey. I’m not usually a big sandwich guy, and I almost never write about “delis”, but when I walked into this tiny take-out only place, something said to me “This is going to be good.” Don’t let the name fool you though. Milant is tiny, and sort of dumpy, but I think that’s part of its charm. Take the same place and dress it up in fancy Midtown duds, and it probably wouldn’t be as good.
I don’t know if it was the crowd (there were about 5 or 6 people cramped in there waiting for their sandwiches), the price ($5 to $6.50 for some pretty sweet sounding sandwiches), the free soup (you get a free cup of soup) or the fridges full of nice cheeses and assorted pates- but I was not leaving this place empty handed. Corey had told me to get the #13. No explanation, or description… just an “Order the #13. It rocks.” When I saw it on the menu, I knew I had found a winner.
I don’t often eat at (or write about) generic fast food chains, but every once in awhile something will catch my eye, and I just can’t resist. This blog was practically launched on my reporting about the craziness surrounding the opening of Chipotle in my building. I also wrote about the one
I think it started back in Junior High when Burger King introduced the first and original Bullseye BBQ Burger. Man, that thing was awesome. It seems commonplace now, but doing that cross promotion thing with Bullseye was total genius (I’m pretty sure I forced my mom to buy that sauce for years afterwards). I remember seeing it on the menu and ordering it for the first time. Two bacon cheeseburgers, side by side- covered in Bullseye BBQ sauce. How could it be bad? And then one day it was gone. Oh boy was I pissed. And yet- even now, all these years later I forget that anger, and get suckered in once again; falling in love with these crazy menu items that disappear without warning, leaving you wanting just one more taste… (Has anybody had that fried chicken finger wrapped in a tortilla that McDonald’s has? I really want to try it but I know my wife won’t ever let me live it down)
Anyway, flash forward another 20 years and it looks like Au Bon Pain has decided to take this marriage one step farther… reclaiming the salmon & cream cheese bagel- but keeping the Wasabi. What the hell kind of craziness is this? I don’t normally eat at chain sandwich places like ABP, but I could only manage walking by the sign 3 times before finally breaking down and trying this “Salmon & Wasabi Cream Cheese Sandwich” at Au Bon Pain.

I think I’ve said this before, but I’m going to say it again. I love food courts. What’s there not to like? It’s like 20 cheap restaurants, all under the same roof. Sure I always get the Chinese food, or the Chinese food knock off (bourbon chicken I’m looking at you)… but having the options (whether you use them or not) is great- because if you go with other people, everyone can get what they want. So when I want Chinese food (which I always do), my wife and I can go to a food court even if she doesn’t want Chinese food, because there’s other things for her to get! It’s a fool proof scheme…
There aren’t many food courts in Manhattan (you’ve gotta go to a mall in the suburbs for that), but there are a few. And one, that seems like it should be amazing, is the Grand Central Terminal Food Court. One walk through this place, and you’ll think you’ve died and gone to food court heaven. No wasted space on generic fast food joints like McDonalds or BK, and they have all the requisite food options (Chinese, Sushi, Indian, Cajun, Caribbean, BBQ, Pizza, and more.) 
With that in mind, you can imagine my excitement when I read about the new FIKA Swedish Espresso Bar on