Midtown Lunch

Saw this sign outside the infamous Belly Delly Deli (on Broadway & 50th), which has been closed since the end of last year. I always thought it was a gross generic Midtown deli, but I know there are some who will be excited for it to reopen. Not sure if it’s going to still be the Belly Delly Deli, or something else, but either way from the looks of the sign we can count on it being generic. I wonder if you’ll be able to eat your turkey sandwich upstairs while getting your nails done. That would be different!

I don’t know the exact history of Six-0 Catering on 39th btw. 5+6th, but it has been around for as long as I can recall.  In fact, I still remember the first time I walked by the place, and was intrigued by its sign touting Mexican food- from an American looking catering place.  It was a complete dump, and the day I walked in was practically empty- save for the one guy behind the counter who told me “we have no burritos today.”  Since then, Six-0 has undergone a massive transformation (both physically and existentially.)  Before they seemed like catering company, that happened to serve lunch food if you hit them on the right day.  Now, under their new name Madeline’s, they seem like a Midtown lunch place that also happens to do catering.  And I was kind of surprised at how good and cheap all the food was.

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Based on this write up by James over at the blog The Eaten Path, the Green Leaf Deli (on Park Ave. btw. 34+35th) sounds like your typical, generic Midtown deli, save for one thing: their amazing home made pepper sauce.  “The steam tray lunch options at Green Leaf, a mostly mediocre offering of curries and stews over rice, are nowhere near the pepper sauce in terms of quality. When you’re faced with a condiment this magnetic, though, the food it’s on can quickly become irrelevant.”  James admits that you can find hot sauce this powerful (citing the red stuff at the cart on 53rd & 6th) but “rarely this sophisticated.” [The Eaten Path]

Ok, well maybe that is a bit of an overstatement… but between this, the duck sandwich at FreeFoods, and the Mexican Cheesesteak from the El Rey del Sabor cart- this Midtown Lunch Sandwich Challenge thing is turning out to be the best thing I’ve ever done for… well… for myself.  Seriously.  I can’t believe how well this is going, and after trying Certe’s “Thanksgiving Dip” (on 55th btw. 5+6th), I am ready to declare this challenge thing a complete success- even if not another sandwich gets made.

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Speaking of sandwiches, Serious Eats: New York conducted an experiment of their own recentlyand determined that you could make 5 “normal” size sandwiches out of one Carnegie Deli sandwich (on 7th Ave. btw. 54+55th). There is no mistaking the Carnegie Deli for a bonafide Midtown Lunch- the place is a complete tourist trap, their sandwiches are $15, and they charge you an extra $3 just for the “privilege” of sharing the food that you have paid for (a complete travesty!) But there is no denying they serve some damn good pastrami and corned beef, and even though Midtown Lunchers would have to eat two of those  ”normal” sandwiches to be satisfied, SENY has made it clear that getting a Carnegie Deli sandwich, and splitting it among multiple people, would be a completely worthy lunch for anybody who works in Midtown.

The former Au Bon Pain space in the outdoor passageway underneath the Fox News Building, which has been empty since May of 2007 is finally getting a tenant. Flavors (yes, that is what the place is called) looks set to open any day now, and a quick looksee reveals that it is going to be another generic Midtown deli.  Need proof?  Let’s put the verbiage on their sign, through our Midtown Lunch calculator/translator combo:

Flavors is (Fresh + Healthy + Natural) + (Organic + Local)

And through the machine it goes………. ding!  Let’s see what we’ve got…

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Silo Cafe has opened in the food court that houses Pampano Taqueria and Sohpie’s Cuban (on 3rd Ave. btw. 49+50th.)  On first glance it’s just another generic Midtown Deli, but I got this message from a lunch’er the other day:

I know cheap (or even better free) stuff seems to get good mileage on your site, so I thought you’d be interested in hearing that Silo Cafe finally opened in the Pompano food court (50th and Lex). It is probably not much better than your basic (upscaleish) deli at $7.50/lb, except for the udon, bibimbap and sushi bar in the back. My veggie bibimbap was pretty big and also came with miso soup for just $6.50. Chicken and beef are only a dollar more. I’m relatively new to the midtown scene, but to my untrained tastebuds it was also pretty good and they whipped it up for me in about 3 minutes. To top it off, the cashier handed me a coupon for a free breakfast item when I left. You can beat that can you?

Well, you know I’m a sucker for free stuff (and bibimbap), so I headed over the other day to check it out… 

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I hate generic Midtown delis. Anybody who reads this site with any regularity knows this. In fact, that stupid deli at the bottom of your building, with its make your own salad bar, prepackaged sushi, and terrible sandwich counter is the reason I started this blog in the first place. Those choices exist solely because your co-workers are lazy losers; unwilling to walk an extra block or two to eat a worthwhile lunch.

Of course every once in awhile a Midtown deli innovation occurs, pushing the boundaries of gastronomic advancement; begging to be noticed, unwilling to following the standard formula. By the lb. buffets were one of the early innovations. The good ones are tough to resist (despite being a curse to us fatties.) Korean deli owners selling Korean food is a more recent example. The stations set up at Cafe Duke and Ambrosia elevate those delis to worthwhile status. Now, we have reached a new plateau… brought to my attention in this email:

Anyone tipped you off to this yet at the Old Bridge Deli? For about $6.50, you can get a fresh baked (i.e. made, then baked on the spot while you wait)… what is essentially an elongated calzone with a thinner crust with custom ingredients of your choosing (they call it a rolly wrap).

The fresh baked part is killer. So is the fresh chopping the guy does if you order chicken, or any cheese other than mozz. I’m a sucker for a little fresh cutting and baking on my lunch order, especially when it’s a FULL lunch and costs $6-7. Just wait in line, pile on pretty much as many ingredients as you like, and wait while it bakes. He’ll even give you a sour cream or hot sauce on the side if you ask nicely.

I usually roll with a choice of cheddar and/or mozz (sometimes rotate in the jalapeno jack too) the breaded chicken (grilled if I’m going “healthy”), some pepperoni or bacon, rotate the vegetable (onion, mushroom, broccoli, red peppers), then top it off with salsa and either sour cream or guac. Delicious.

Fresh baked? As many ingredients as you like? In a generic Midtown deli? Wait- ignore that last part and this kind of sounds amazing…  Read more »

That headline is cruel to anybody who has ever been to the real Cafe du Monde in New Orleans. I’m sorry… but I couldn’t help it. Clearly New Orleans’ Cafe du Monde is not opening up on 37th btw. 5+6th in Midtown. There is no mention of beignets on the sign, and the logo is terrible. I kind of have to wonder- are these people idiots? I know technically it just means “Cafe of the World”, and there is no fear of anybody confusing a generic Midtown deli with one of the greatest coffee shops/fried-dough-covered-in-powdered-sugar makers in the world. But is this legal?

Beignet lovers… I’ll make it up to you after the jump Read more »