Earlier this month we had a contest giving away slots to a special preview lunch at 4Food, the crazy new social-media-meets-doughnut-shaped-veggie-stuffed-hamburger spot opening in September on Madison and 40th Street. That free lunch is happening right now, and we couldn’t help but ask the winning lunchers to send us their thoughts in real time.
Noon – The first guests are starting to arrive… “Scene is bustling with peeps who are part of the event.” According to Lunch’er Tina.
12:15pm – And the first burger has been consumed. Good news for ketchup lovers, bad news for environmentalists… From Lunch’er “Mike” “Burger is pretty good. The staff is very nice. I don’t hate the fufu custom ketchup; I’m a Heinz guy. There’s a LOT of cardboard wrapped around the food. More people taking pictures than eating. I prefer Carnegie John but this is ok. The space is nice; kind of industrial warehouse feel.
12:23pm – Lunch’er “Tina’s” order is in. “Pork burger w/Brussels sprouts, fontina and horseradish cream in brioche. Side of Square Roots fries.”
Check out the first bits of burger porn, after the jump…