It’s been almost 9 months since we first discovered 4Food, the crazy new burger concept opening soon on 40th and Madison Ave.. They launched their website back in November of 2009 promising to offer a fully customizable, healthier fast food burger by cutting a hole in the patty and filling it with various “scoops” (think mushrooms and onions, or spinach and toasted pine nuts.) With 8 different patties (beef, pork, fish, veggie, etc), 5 different buns, over 15 scoops, 7 cheeses, 6 other toppings, a ton of condiments, and the promise of seasonal specials, the permutations are endless… and as if the food itself isn’t crazy enough, there will be free wi-fi, the ability to order from an iPad, computerized ordering kiosks (for those who are iPad-less), social networking tie ins, and a giant menu board that will show Twitter info, Four Square check-ins and menu fun. You’ll also be able to create your own burger, and then “advertise” it to friends using… you guessed it… social networking!
Horrible or horribly amazing? Either way, we’re pretty excited to see how this madness turns out- and we’re guessing if you read this site, you feel the same way. So, with that in mind, 4Food has agreed to let some of you get a special sneak preview. The grand opening has been pushed back to September 7th, but they’ve agreed to allow 35 Midtown Lunch readers (and a guest) come in for a special preview lunch at the end of the month. All you have to do to enter to win is comment on this post with the burger creation you’d want to try on your first visit. The best sounding burger (to us) will get to attend the preview, and their burger will be added to the 4Food menu as the “Midtown Lunch” special. The rest of the winners will be chosen randomly and notified next week. Good luck! The contest closes on Monday, August 15th at Noon.
Check out the opening day menu of 4Food after the jump…
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Posted by The ML Team at 8:00 am, August 10th, 2010 under 4Food, Contest.