4Food Soft Opening This Afternoon
On Tuesday ML contest winners gave us a sneak peak at 4Food, the burger joint/social networking hub officially opening September 7th on Madison and 40th. Today, everybody will get a chance to check it out from 3:30 to 6:30pm. The food isn’t free, but they will be open for business and serving their full menu- testing out their ordering system and staff for Midtown eaters willing to be guinea pigs. Not in the mood for a spinach and pine nut stuff turkey burger this afternoon? They’ll be open again tomorrow from 9am to Noon. [via Eater]
Photo courtesy of The Wandering Eater.
UPDATE: Just got word that because of technical issues 4Food will not be soft opening this afternoon… but to make up for it they will be giving out $5 gift cards to anybody who shows up. (That’s almost better, right?!)
Posted by Zach Brooks at 1:45 pm, August 26th, 2010 under 4Food.
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2 Comments
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I walked by at 10:45ish and there was a decent handful of curious people inside checking it out. I was in a hurry, otherwise I’d have stopped and taken a look.
9am to Noon on a Friday? Interesting.
Hope they work out their kinks for their Hard opening.