Midtown Lunch

4Food, the crazy new chain concept that plans on “de-junking” fast food by serving doughnut shaped hamburgers filled with healthier fillings, has announced an opening date for their first location. According to their twitter account, the first location of 4Food will open April 19th on Madison Ave. and 40th Street, and they are looking for volunteers to taste test their french fries this Sunday. Just call the phone number above if you’re interested in being one of their guinea pigs.

Related:
New “WTF” Burger Concept: 4Food To Bring Doughnut-Like Burgers (With Vegetable Centers) to Midtown

Midtown is no stranger to weird new fast food concepts (Kolache Mama anybody?) but this one could take the cake. It’s called 4Food, it plans to “de-junk fast food” starting in March on Madison and 40th Street. Their website creates more questions than answers, but I think the gist of it is this: they plan on making fast food (burgers, nuggets, fries, etc.) in a natural and more nutritious way (think Zen Burger, but with grass fed beef?) I suppose I can get behind a more sustainable and accountable McDonald’s, but their signature dish sounds positively out there- and I believe involves a hamburger patty with a hole cut in the center and filled with something more healthy?

Meet the “W(hole) Burger”

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