New “WTF” Burger Concept: 4Food To Bring Doughnut-Like Burgers (With Vegetable Centers) to Midtown
Midtown is no stranger to weird new fast food concepts (Kolache Mama anybody?) but this one could take the cake. It’s called 4Food, it plans to “de-junk fast food” starting in March on Madison and 40th Street. Their website creates more questions than answers, but I think the gist of it is this: they plan on making fast food (burgers, nuggets, fries, etc.) in a natural and more nutritious way (think Zen Burger, but with grass fed beef?) I suppose I can get behind a more sustainable and accountable McDonald’s, but their signature dish sounds positively out there- and I believe involves a hamburger patty with a hole cut in the center and filled with something more healthy?
Meet the “W(hole) Burger”
“Our signature product is the W(hole)burgerâ„¢a donut shaped, beef, lamb, pork, turkey, veggie, salmon or egg patty-balanced (made whole) by one of 25 ethnically diverse Veggiescoop centers, each with unique nutritional attributes. We make Skewers with the holes we punch out of the patties, which when accompanied by Veggiescoop sides, become the perfect bunless, low-carb, sharing food.”
I think I speak for everyone when I say “what the hell are you talking about!?!?” Honestly, I cannot wait for this place to open. You can get more info on their website, but at the very least watch the video! (It’s well worth your time…)
I can’t believe we have to wait 3 months for this! (Thanks to Lunch’er Amanda for sending along the photo.)