PROFILE: Midtown Lunch’er “Serena”
Every Tuesday I try to keep my opinion to myself (a little gets in at the end), and let a genuine Midtown Lunch’er take over the site to give their opinion about eating in Midtown. In honor of the Vendy Awards , which are taking place this Sunday night (Midtown Carts were totally snubbed!), I present to you, Serena, the Teriyaki Cart loving Midtown lunch’er…
Name: Serena
Age: 28
Occupation: Editor
Where in Midtown do you Work?: 49th & 6th Ave.
Favorite Kind of Food: Japanese (or anything from the Pacific Rim region)
Least Favorite Kind of Food: Fruit… especially the stuff that is sold on the street.
Favorite Place to Eat Lunch in Midtown: My favorite used to be the tofu teriyaki from the Japanese Market on 41st btw. 5th+Madison (just East of Cafe Zaiya)… but now I can’t get enough of the Tofu Teriyaki at the Cart on 50th btw. 6+7th. (NOTE: Serena is actually one of the two people who recommended this cart to Midtown Lunch)
The “go-to” lunch place you and your co-workers eat at too often: Bagel Feller, on 48th btw. 5th and 6th. Partly I just like to say the name, but they also have really good wraps.
Place you discovered on MidtownLunch.com: I actually rediscovered Yips— the Chinese place. I used to go there when I was an intern like 8 years ago, and it had been completely erased from memory until I saw it here on MidtownLunch. Ridiculously cheap, and I’ve never gotten sick from eating there. And again– a great name! How can you not laugh asking someone if they want to go to “Yips” for lunch?
If you could work anywhere (just because of the lunch) where would it be and why? Washington, DC circa 1999. There used to be the best sandwich place I’ve ever known in an office building near my high school called Frisco’s. Every sandwich had a San Fran related name. The best was the Golden Gate. Sadly, it has since closed down and I’m not sure it exists anywhere anymore–nor am I sure it ever existed in San Francisco.
Any question you’d like to pose to the Midtown Lunch readers? Does anyone know where I can find (during the week) that really cheap pad thai that is sold at street fairs on weekends? (I have really unsophisticated taste because I work in publishing and I’m poor.)
Ah yes… the $1 Thai Food stand at Street Fairs. How can you not love it? Our recommendation to Serena, plus how you can be next week’s Profiled: Midtown Lunch’er- after the jump…
Posted by Zach at 6:00 am, October 17th, 2006 under PROFILE: Midtown Lunch'er.
The 2007 Zagat Guide to New York Restaurants came out last week, and I was very disappointed to discover that Midtown Lunch is not one of the special categories! They’ve got “Business Lunch: Midtown”, and they added a “People Watching: Hipsters” category- but no Midtown Lunch. Which is sort of strange, because I can think of 5 times last week where I thought “Where should I eat lunch today?”, but didn’t once think “Gee, I’d really like to eat at a place where I can stare at a guy with a Rollie Fingers mustache drinking a PBR.”
Food carts are a funny thing. Some people love them, some people hate them. They are universally accepted for some things, like hot dogs, or pretzels but seem mysterious for other things (the term “street meat” comes to mind). I’ve seen very few restaurants that specialize in the “Halal Food” you get at a cart, and there are not many carts that stray from serving some form of Gyro, Falafel, Hot Dog or Pretzels. You’ve got your breakfast carts (bagels, donuts and coffee) which are popular for their price, and the fruit carts, which offer people who love to be healthy a chance to eat at a cart. (Those people don’t tend to enjoy skillet fried lamb, covered in white sauce.)
Some carts are destinations (
The complaints against eating in Midtown are many… but the one thing you can’t complain about is a lack of good Indian food. There are tons of Indian places for every appetite and price range. Expensive sit down restaurants, expensive buffets, cheap buffets, cheap take out, and even an Indian food cart. When you look at the cheap options, it seems as if there is one for every neighborhood. If you work on Park in the 50s, there’s the super cheap
Name: Mark


A little while after discovering Tuck Shop hidden inside the CyberCafe, I noticed another sign go up in the window. “Madeleine ‘The Crepe Lady’. Making Crepes Wednesday -Sunday 10am to 4pm”. I’m intrigued. Tell me more, oh window of the CyberCafe… An article posted next to the sign went in depth about this “Crepe Lady” who served up delicious crepes in a kiosk in Central Park. Well apparently she’s at the CyberCafe now… and Central Park’s loss, is Midtown’s gain!
Tuck Shop in the CyberCafe was weird enough. But now this place has got a “Crepe Lady”. Total craziness… what kind of internet cafe is this??? But who am I to argue with this kind of deliciousness. Thankfully I didn’t let the surroundings fool me into not trying a crepe, because Madeleine is the real deal. And by real deal I mean this sweet, charming, amazing “Crepe Lady” is actually from Brittany… the birthplace of crepes. And she’s been making these French treats since she was 13 years old! I think it’s safe to say she knows what she’s doing.