Midtown Lunch

Nothing like a T-Mobile ad during the World Series (or the Office, or Top Chef) to raise your profile. The Schnitzel Truck is everywhere thanks to a brand new TV ad that seems to be everywhere.  The truck is only on for a few seconds, and I’m not exactly sure what a priest who text messages has to do with schnitzel, but whatever.  It’s still kind of cool. (Oh, and a quick reminder– they’re on 26th and Park today instead of Dumbo because of the Vendr.TV switcheroo.)

Thanks to Lunch’er “Robert” for sending a link to the video. Check it out, after the jump…

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This comment by “challahbackgirl” (cute!) was posted to yesterday’s news about the brand new Frites N Meats Truck (which uses meat from well known butcher DeBragga & Spitler).  Notice anything odd about this supposedly unbiased comment from a totally random user?

Here’s a tip to all you businesses out there who think “guerilla marketing” should involve pretending to be a regular commenter on food blogs… if you’re going to insult the competition, you might not want to do it from a company computer.  Especially if your company mail server has the company name in the URL. (It’s kind of a dead giveaway.)  For those who aren’t technically inclined, here’s a layman’s explanation: I love your meat DeBragga, but you’re busted.

UPDATE: Somebody posted an interesting comment that I’d like to respond to…

From Lunch’er “Beast”:

“Zach, I expected better from you. This isn’t a “shill”, but you’ve spun it that way. Either that or you have very poor reading comprehension skills. She’s only lamenting that everyone in the five boroughs and beyond has been on their knees in front of Pat LaFreida lately. She didn’t “shill” for Debragga (never even mentions them) and she doesn’t even say the frites burgers are good. She only “bets” that they are better than Bill’s. I hardly think this is a shill, despite her place of employment.”

My response is after the jump…

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By the time you read this post, the guy in the photo above will have probably won the “This is Why You’re Fat Eat N Tweet Challenge”.  He bought lunch for the guy at the front of a very very long NYC Cravings Truck line (just so he could photograph himself with their special), and I saw him with a plate of the Treats Truck “dessert nachos” (yes, you read that right), before @TIWYF had even twittered the Treats Truck location.  (UPDATE: And it’s over.  And in case you are wondering, yes- that is Nick McGlynn.)

But just because this guy won first, doesn’t mean you can’t still enjoy one or more of the specials for yourself.  I’m pretty sure all the trucks will continue to sell their special today, even after the contest has been won.  Check them out, in all their glory, after the jump.

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When Culture Espresso Bar opened on 38th and 6th back in July it was notable for coffee drinkers because they served Intelligentsia.  But it turns out it’s notable for us eaters as well.  Not only do they serve coffee and a small selection of pastries, but they also have sandwiches.  And while I’m normally not super into pre-made, fancy coffee shop sandwiches, these have a trump card that will always get me: they’re all made on bread from Sullivan St. Bakery.  Oh, and they happen to be pretty tasty too.

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If you can’t go too long without eating food from the Trini Paki Boys cart (the chicken over rice cart on 43rd btw. 5+6th) you might want to grab lunch there before the end of the week. They’re handing out fliers letting their customers know that the permit on their cart is up for renewal, and they might not be in their regular spot next week. Chicken over rice with pepper sauce and yogurt could be good, or you can try one of their daily specials. Naturally we’ll keep everyone updated on their situation next week. (Thanks to Lunch’er Steve for sending in a scan of the flier.)

Related:
The Hidden Delicious Mysteries of the Trini-Paki Boys Cart

The week that gross food fanatics have been waiting for is finally here… “This is Why You’re Fat: The Book” is out, and to celebrate they’re having an Eat N Tweet Challenge today involving 6 NYC food trucks (and a lot of over the top lunch specials). The way the contest works is this: every 20 minutes, starting at 11am, @TIWYF will be twittering one by one the locations of each of the 6 trucks in the city selling a special item inspired by the book (i.e. disgustingly delicious). The first person to hit up each truck, and twitter photos of themselves @TIWYF with each of the six specials will win a private food cart party of your choice with 25 friends, and This is Why You’re Fat gift bags with free copies of the book! I know a lot of you have twitter blocked by your offices, so we’re adding @TIWYF to the Midtown Lunch Twitter Tracker for the day so you can follow along.

The best part is, even if you can’t make it to all six trucks you can still try any of the This is Why You’re Fat inspired menu items. And I’m pretty sure at least three of the six trucks will be in Midtown tomorrow. Find out which ones, plus more tips, after the jump.

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High Low Food Drink rounds up some of the best coffee in the city, and a few of the options are in Midtown.  They recommend Joe The Art of Coffee and Zibetto’s (plus Stumptown in the Ace Hotel is just outside the boundaries.)