Your Guide to This is Why You’re Fat’s Eat N Tweet Challenge

The week that gross food fanatics have been waiting for is finally here… “This is Why You’re Fat: The Book” is out, and to celebrate they’re having an Eat N Tweet Challenge today involving 6 NYC food trucks (and a lot of over the top lunch specials). The way the contest works is this: every 20 minutes, starting at 11am, @TIWYF will be twittering one by one the locations of each of the 6 trucks in the city selling a special item inspired by the book (i.e. disgustingly delicious). The first person to hit up each truck, and twitter photos of themselves @TIWYF with each of the six specials will win a private food cart party of your choice with 25 friends, and This is Why You’re Fat gift bags with free copies of the book! I know a lot of you have twitter blocked by your offices, so we’re adding @TIWYF to the Midtown Lunch Twitter Tracker for the day so you can follow along.

The best part is, even if you can’t make it to all six trucks you can still try any of the This is Why You’re Fat inspired menu items. And I’m pretty sure at least three of the six trucks will be in Midtown tomorrow. Find out which ones, plus more tips, after the jump.

Here’s a list of the six carts that are participating:

  • The Treats Truck
  • Cupcake Stop Truck
  • Bistro Truck
  • Wafels & Dinges
  • NYC Cravings Truck
  • Van Leeuwen Ice Cream Truck

So here’s the thing… The Treats Truck, Wafels and Dinges, and NYC Cravings all park in Midtown on Thursdays, so I’m guessing they’ll be in their regular spots (Treats Truck on 38th & 5th, Wafels on 45th and 6th, and Cravings on 52nd btw. Park+Lex). And the Cupcake Stop twittered that they’ll be in their regular Flatiron spot tomorrow (on 5th btw. 22+23rd). And I’m pretty sure the Bistro Truck is always on 5th Ave. btw. 16+17th. Van Leeuwen is the one wild card. I think they have three trucks, including a new coffee truck that’s been parking in the Flatiron (23rd & 5th after 10am). If they end up being in the Flatiron, this could be totally do-able, even for a Midtown Lunch’er. Provided they actually twitter a new truck every 20 minutes starting at 11am, the final truck will get twittered at 1pm. That means if you start at 11:45 or Noon, you might be able to to time it perfectly to finish right at 1pm. In fact, you won’t even have to wait for the final tweet, because by process of elimination you’ll know what the final truck is. Clearly I’ve thought about this way too much… and I don’t even plan on playing! I’m just curious to try the three TIWYF inspired snacks being offering by Cravings, Wafels and the Treats Truck (sandwich with pork chops as bread anybody?)

Oh, and VendrTV is filming the whole thing, so if you see them setting up at one of the carts before 11am let us know in the comments. It’s a safe bet that’s the first cart!

Play along yourself by following @TIWYF or the Midtown Lunch Twitter Tracker.


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