Archive for '*Mad btw. 33+34th'

If You Have to Lunch “Healthy”, You Could Do Far Worse Than Nanoosh


When Nanoosh opened up a couple months ago, I wasn’t really sure what to think. With the bright colors and san serif font, it looked like all the other new chains popping up around town. Plus, with all that talk about being organic and healthy, it didn’t really call to me the way a various fried chicken spots have, but I still made my way back a couple times. Surprisingly, I found that I actually enjoyed it.

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At Lunch Now: Free Lunch Craziness at Nanoosh

There have been some conflicting reports in the comments about Nanoosh’s free lunch giveaway today. Some have said that they were told the event is invite-only. I walked by to check it out and was flagged over by a guy working the door. As far as I saw, he was inviting anyone walking by to come in and try some out. When I left, the guy at the door said they’d be serving until 3pm.

The line was long, but went by fairly quickly, considering. Check out some scenery and food shots after the jump.

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Nanoosh To Celebrate Tomorrow’s Grand Opening With Free Food Today?

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Word is that yesterday afternoon, Nanoosh- the new Mediterranean counter on Madison btw 33+34th- was giving away free lunches to hype up its big opening day tomorrow (Weds).  We’re hearing word from a fairly reputable source that they’ll be back at it this afternoon from noon to 3pm. Not sure exactly what they’re giving away (samples?  complete lunch?) but I got there around 2:30pm yesterday and it was all over, so for hardcore freeloaders we suggest going early.

Not interested in waiting on line for the possibility of free food? If you don’t mind spending a couple bucks, so long as it goes to a good cause, Nanoosh will also be open from 5:30 to 8:30pm tonight serving a main, a side and a (non-alcoholic) drink for $10 to benefit The Leukemia and Lymphoma Society.

Nanoosh Hummus Bar Expanding South

Nanoosh Hummus Bar Expanding South

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On the way back from lunch yesterday, I came across this in the old AI Friedman space on Madison Avenue between 33rd and 34th. Just down the block from Tina’s Cuban is a sign for a new place called Nanoosh, a “Mediterranean Hummus Counter.” I’ve never heard of such a thing, so I did a little googling. Apparently it’s a chain with locations on the UWS and UES whose schtick appears to be topping pretty much everything (from salads to wraps to entrees) with hummus, tahini or both.  Anybody been to the other two locations?  Should we be excited for this?  Or is it just another in a long line of trendy, brightly colored, well marketed chains popping up in Midtown these days? According to their website they’ll be open in May.

Zaro’s Bakery to Become French Pasta Chain?
Yummy Yummy Falafel Bar Coming Soon

Tina’s Enters the Cuban Food Battle, as Sophie’s Takes Two Steps Back- 4 Steps Forward

Fans of the latin food chain Sophie’s Cuban might have noticed something strange about two of their three Midtown locations.  The branches of Sophie’s that were located on 56th btw. 5+6th and on Madison btw. 33+34th, are now called Tina’s Restaurant.  Both storefronts still have the same menu, and what appears to be the same food… only now they are called Tina’s instead of Sophie’s.

According to a Sophie’s rep:

“Sophie’s has been a family operated business for over ten years in Manhattan. There arose a difference of opinion about how to operate the business among the family members operating Sophie’s Cuban Cuisine restaurants. Sophie’s management believes that outstanding quality, service, cleanliness, and value to our guests are the most important elements of our business. Tina’s is no longer associated with Sophie’s Cuban Cuisine.”

Based on that quote, you would think the issue was one of standards, but according to one of the employees at Tina’s it had more to do with franchising fees, and the fact that the members of the family who own the two Tina’s locations just didn’t want to pay them.  The owner of Tina’s didn’t return my calls.

Still, Sophie’s soldiers on with their franchising.  Finally, some news on the 40th St. location- plus a new food court location, after the jump… Read more »

Sophie’s Cuban (a full review… in pictures)

You might be surprised to realize that I have never actually given Sophie’s a proper +/- on MidtownLunch.  There was a mention of the Lexington location months and months ago, the reporting about the new 56th St. location, and then the live-blogging of the Grand Opening, but never a proper page that people could refer to for locations and a real +/-.  So… here it is-  in pictures (the best way to enjoy a place like Sophie’s).



An inside shot of the Lexington location. You have two dining options at Sophie’s.  You can sit at a table and order from a waitress (on the left), or get in the cafeteria style line and order directly from the steam tables.  If you get in the line, you have to take your food to go.  This is especially confusing at the 56th St. location, where the tables are in the very back of the restaurant.  If you want to sit and eat, you must bypass the crowds at the steamtable, and head directly to the back to order from the waitresses.  The menu and prices are the same when you sit and order (but you do have to tip, making it a little more expensive.)



The back of the 56th St. location.

Two plates of food fixing to go out, at the 56th St. location.

More food porn, after the jump… Read more »